Insurance
Shoppers and business buyers now ask AI platforms to compare insurers, brokers, and coverage before they request a quote. Our independent analysts studied the agencies that have had the most success at insurance GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency gets carriers, brokers, or agencies recommended for coverage types and states, and how it tracks quote requests from AI search. |
|---|---|
| Proof that matters | Ask for insurance clients and a dated result in quote requests, policy leads, or AI citations. |
| Common mismatch | A generic content shop with no compliance review, or a lead-resale service that sells the same leads to competing agents. |
| Typical engagement | Expect a retainer that builds coverage, state, and comparison pages, with compliance review. |
Recommended Insurance GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | First Page Sage | Brokers and carriers that need quote requests from AI search | First Page Sage runs dedicated insurance and commercial insurance practice pages, with lead generation programs for brokers and carriers. | Clients include AssuredPartners and Newfront Insurance. Key editorial scores were lead generation (10/10), thought leadership (9/10), and entity and knowledge graph (7/10). |
| 2 | Siege Media | Insurance brands that win on citable content and digital PR | Siege Media builds content and digital PR designed to be cited, with an insurance comparison site among its case studies. | Verified case studies include The Zebra, an insurance comparison site, where Siege Media built more than 1,580 insurance links. Key editorial scores were lead generation (5/10), thought leadership (8/10), and entity and knowledge graph (5/10). |
| 3 | Coalition Technologies | Insurance companies that want SEO and AI search together | Coalition Technologies runs an insurance practice and sells AI SEO for ChatGPT, Perplexity, and Google AI Overviews alongside local SEO. | Verified case studies include Altmann Porter Insurance Agency and Peninsula General Insurance Agency. Key editorial scores were lead generation (5/10), thought leadership (3/10), and entity and knowledge graph (3/10). |
| 4 | Victorious | Insurance companies that want SEO with AI visibility from a search specialist | Victorious runs an insurance practice and sells SEO with AI search visibility work. | An agency-published case study covers a national insurance provider without the client's name, reporting 139% more conversions. Key editorial scores were lead generation (5/10), thought leadership (5/10), and entity and knowledge graph (6/10). |
| 5 | Deloitte Digital | Insurance companies that want digital marketing backed by a consulting firm | Deloitte Digital runs an insurance practice and pairs digital marketing with consulting-led transformation. | Verified case studies include CSAA Insurance Group, a AAA insurer, on a brand campaign. Key editorial scores were lead generation (4/10), thought leadership (5/10), and entity and knowledge graph (5/10). |
| 6 | Foundation | Insurance companies that want content distribution built for AI answers | Foundation has insurance work in its case studies and treats AI visibility as its lead discipline. | An agency-published case study covers an insurtech unicorn without the client's name, reporting a Reddit program with more than 140 ranking URLs and strong AI citations. Key editorial scores were lead generation (5/10), thought leadership (8/10), and entity and knowledge graph (5/10). |
| 7 | Amsive | Insurance companies that want data-led performance marketing with SEO in house | Amsive runs an insurance practice and offers SEO and performance marketing with in-house data teams. | Verified case studies include Redwood Credit Union Insurance Services, which grew product adoption with a 71% gain in click-through rate. Key editorial scores were lead generation (5/10), thought leadership (3/10), and entity and knowledge graph (3/10). |
Insurance GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| First Page Sage | Retainers run $6,000–$12,000/month, per the firm. |
| Siege Media | $8,000/month minimum for content marketing, per its content marketing page. |
| Coalition Technologies | $1,500–$3,100/month average SEO campaign prices by business type, per its SEO pricing page. |
| Victorious | Quotes are custom. |
| Deloitte Digital | Quotes are custom. |
| Foundation | Quotes are custom. |
| Amsive | Quotes are custom. |
How We Ranked These Agencies
- We started with the 22 GEO agencies in our directory that have a serious insurance practice.
- To qualify, a firm had to sell GEO and show insurance on its own site: an insurance service page, work for an insurance client, or insurance listed among the industries it serves.
- Each firm received a fit score out of 100. Insurance depth is worth 20 points, insurance proof 20, GEO depth 25, and three GEO and AEO editorial scores from our agency reviews 35: lead generation (14), thought leadership (12), and entity and knowledge graph (9).
- Insurance proof ranks insurance case studies that name the client first, then insurance case studies without client names, then insurance clients shown by logo, name, or testimonial, then an insurance service page alone.
- The seven highest fit scores are listed. Ties went to the firm with the higher average across all eight editorial scores.
| Rank | Agency | Insurance depth | Insurance proof | GEO depth | Lead gen | Thought leadership | Entity | Fit score | Why this rank |
|---|---|---|---|---|---|---|---|---|---|
| 1 | First Page Sage | Insurance page (15) | Insurance client logos (10) | GEO in every program (20) | 10/10 | 9/10 | 7/10 | 76.1 | Top lead generation and thought leadership scores, GEO in every program, an insurance page, and insurance client logos. |
| 2 | Siege Media | Insurance not listed (0) | Named insurance case studies (20) | GEO as lead discipline (25) | 5/10 | 8/10 | 5/10 | 66.1 | GEO as its lead discipline and an insurance case study that names the client, with no insurance page. |
| 3 | Coalition Technologies | Insurance page (15) | Named insurance case studies (20) | GEO on its insurance page (15) | 5/10 | 3/10 | 3/10 | 63.3 | An insurance page with GEO on it and an insurance case study that names the client. |
| 4 | Victorious | Insurance page (15) | Unnamed insurance case studies (14) | GEO on its insurance page (15) | 5/10 | 5/10 | 6/10 | 62.4 | An insurance page with GEO on it and an insurance case study without the client's name. |
| 5 | Deloitte Digital | Insurance page (15) | Named insurance case studies (20) | General GEO service (10) | 4/10 | 5/10 | 5/10 | 61.1 | An insurance page and an insurance case study that names the client; AI search work sits in a general service line. |
| 6 | Foundation | Insurance not listed (0) | Unnamed insurance case studies (14) | GEO as lead discipline (25) | 5/10 | 8/10 | 5/10 | 60.1 | GEO as its lead discipline and an insurance case study without the client's name, with no insurance page. |
| 7 | Amsive | Insurance page (15) | Named insurance case studies (20) | General GEO service (10) | 5/10 | 3/10 | 3/10 | 58.3 | An insurance page and an insurance case study that names the client; AI search work sits in a general service line. |