Siege Media
This content studio does expert pages and digital PR for brands that want to be cited in AI search, including data-journalism assets.

Facts
| Website | siegemedia.com |
|---|---|
| Headquarters | San Diego, California / Austin, Texas |
| Founded | 2012 |
| Ownership | Private equity–backed (Protective Technologies Capital) |
| Stance | SEO practice with GEO |
| Typical buyer | Brands that want expert content plus digital PR |
| Delivery | Content/PR retainer or project (often $50k-$200k range in 2026 roundups) |
| Verticals | Mental Health / Behavioral Health, Financial Services, Higher Education, Local Services, Home Services, Fintech, Cybersecurity, Healthcare, B2B SaaS, Ecommerce, CPG, Food & Beverage, Media, Fashion / Beauty, Real Estate, Insurance, Travel, Education |
| Specialties | Digital PR / Off-site GEO, Content & Thought Leadership, E-commerce GEO, B2B SaaS |
GEO / AEO philosophy
Siege Media believes models quote pages and earned mentions that are built to be cited - clear definitions, tables, and extractable frameworks. Citability at content-studio scale, including linkable data-journalism assets and freshness tooling, is what they think wins.
Offering
- Builds content and digital PR designed for citability: definitions, tables, and extractable frameworks.
- Runs proprietary freshness and topic-scoring tools (DataFlywheel, BlueprintIQ).
- Publishes linkable data-journalism assets.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 4 | 1 | |
| Lead generation | 5 | 1 | |
| Thought leadership | 8 | 3 | |
| Entity / knowledge graph | 5 | 1 | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 7 | 1 | |
| Innovation | 6 | 1 | |
| Measurement | 5 | = |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- expert content plus digital PR built for citability
- linkable data-journalism assets
- content-studio programs in the $50k to $200k band
Poor Fit When
- the hire is for a local trades firm
- the hire is for patent-level technical GEO
- your firm needs an owner-led SMB retainer
Clients
| Name | Status |
|---|---|
| Zapier | Named in case study |
| Mentimeter | Named in case study |
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Siege Media’s key innovation is citability engineering at content-studio scale: definitions, tables, extractable frameworks, and linkable data-journalism assets, backed by proprietary freshness and topic-scoring tools (DataFlywheel, BlueprintIQ). The theory is familiar; the execution volume is the edge.
Pricing
Clutch $5,000+ minimum; Superframeworks says most projects $50,000–$200,000.
Review Excerpts
“They’re the absolute best in this business.”
“Siege consistently stands out because they don’t just execute SEO tactics, they become an extension of your team.”
“Definitions, tables, and extractable frameworks were built into the briefs. Citability was a production requirement, not a slide.”
Pricing vs Performance Spectrum
Practice timeline
July 2012
Public site
Domain registered July 27, 2012.
August 2012
Founded
Founded by Ross Hudgens.
October 2026
GEO book with Wiley
Generative Engine Optimization: The Definitive Guide to AI SEO, October 12, 2026.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Founder / CEO | Hudgens founded Siege Media in August 2012 and remains Founder/CEO; his book Generative Engine Optimization: The Definitive Guide to AI SEO is scheduled from Wiley in Q4 2026. | |
| Chief Operating Officer | Holmes is Siege Media’s COO, with a public bio covering two decades in operations and HR spanning human resources, finance, and business administration. | |
| Vice President, Growth | Campbell Snidal is Vice President, Growth, focused on client relationships and adding value through content and SEO after earlier digital-strategy and public-relations roles. | |
| Senior Director, Content Marketing | Walden is Senior Director, Content Marketing on Siege’s About roster; her team bio traces earlier agency work in influencer relations, SEO, and content before client-service and project-management roles at a startup SEO firm. | |
| Carrie Van Brunt-Wiley | Vice President, Public Relations | Van Brunt-Wiley is listed as Vice President, Public Relations on Siege Media’s current About/team page. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch write-up (paid) ◆ Superframeworks, 10 Best AI SEO Agencies for 2026 ◆ VOCTOS, 8 Best GEO Agencies for B2B SaaS in 2026 ◆ Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) ◆ The Prompt Insider, The 10 Best AEO Agencies 2026 |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | None recorded |
| 4 - Anecdotes | “They’re the absolute best in this business.” ◆ “Siege consistently stands out because they don’t just execute SEO tactics, they become an extension of your team.” ◆ “Definitions, tables, and extractable frameworks were built into the briefs. Citability was a production requirement, not a slide.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Clients in case studies | Zapier; Mentimeter | In case study |
| Claimed case material | Mentimeter; Zapier (as reported by VOCTOS) | Claimed |
| Original research | Superframeworks Clutch sample (4.9/46). Data-journalism assets described as LLM-quotable. | Directory note |
| Tools / product | DataFlywheel and BlueprintIQ (proprietary freshness and topic-scoring tools, agency-stated). | As published |
| Third-party writeups | Clutch: Superframeworks: 4.9/5 across 46 Clutch reviews.; Superframeworks, 10 Best AI SEO Agencies for 2026; VOCTOS, 8 Best GEO Agencies for B2B SaaS in 2026; Clutch, Top 15 GEO Companies: Global Spring 2026 (paid); The Prompt Insider, The 10 Best AEO Agencies 2026 | Third party |