Home Services
Homeowners now ask AI platforms who to call for a repair, a replacement, or a seasonal job, and the answers lean on reviews, service areas, and business listings. Our independent analysts studied the agencies that have had the most success at home services GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency gets a company recommended for each service and town, and how it tracks calls and booked jobs from AI answers. |
|---|---|
| Proof that matters | Ask for home-service clients and a dated result in booked jobs, calls, or AI recommendations for service terms. |
| Common mismatch | A national content shop with no local listings work, or a lead-resale service that sends the same leads to competitors. |
| Typical engagement | Expect a monthly retainer covering Google Business Profiles, service-area pages, and reviews, with a seasonal plan. |
Recommended Home Services GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | First Page Sage | Multi-location home-service companies that need booked jobs | First Page Sage lists home services among the industries its GEO team serves, with a dedicated HVAC practice. The firm fits growing home-service companies that need qualified calls and jobs from AI answers. | First Page Sage reports 94 HVAC clients served, 26 of them current, and 58 pest control companies served, 19 of them current. Clients include Mighty Dog Roofing, iFOAM Insulation, Lion Home Services, and Legendary Home Services. Key editorial scores were lead generation (10/10), local and multi-location (8/10), and measurement (6/10). |
| 2 | Focus Digital | Owner-led contractors and trades | Focus Digital builds much of its local SEO and AI visibility work around owner-led home-service contractors. | An agency-published case study covers a multi-trade home services company without the client's name. Key editorial scores were lead generation (8/10), local and multi-location (8/10), and measurement (7/10). |
| 3 | WebFX | Home-service companies that want AI search work from a large full-service firm | WebFX runs a home services marketing practice and sells AI search optimization alongside local SEO, paid media, and call tracking. | Verified case studies include Maryland Sunrooms, featured on its home services page. Key editorial scores were lead generation (7/10), local and multi-location (7/10), and measurement (7/10). |
| 4 | Siana Marketing | Home-service companies with construction or commercial project work | Siana Marketing is a GEO firm built around construction and real estate clients, with a GEO page for home services companies. | Clients include AC Doctors, whose founder gives a testimonial on Siana's homepage. No home services case studies recorded in this edition. Key editorial scores were lead generation (8/10), local and multi-location (8/10), and measurement (6/10). |
| 5 | Driven Metrics | Home-service companies that want revenue attribution | Driven Metrics lists home services among its core industries and ties local SEO and AI visibility to call and lead tracking. | Its industries page lists HVAC, plumbing, roofing, and commercial refrigeration under home and commercial services. No home services case studies recorded in this edition. Key editorial scores were lead generation (9/10), local and multi-location (9/10), and measurement (10/10). |
| 6 | Siege Media | Home services platforms and franchise brands that need national content | Siege Media leads with GEO content and digital PR, with home services marketplace and franchise work in its portfolio. | Verified case studies include Angi, whose monthly traffic value rose by $91,215 in 12 months. Key editorial scores were lead generation (5/10), local and multi-location (2/10), and measurement (5/10). |
| 7 | Power Digital | Larger home-service brands that want paid, organic, and AI search together | Power Digital runs home services marketing and SEO pages and sells AI search work alongside paid media and analytics. | No home services clients or case studies recorded in this edition. Key editorial scores were lead generation (7/10), local and multi-location (3/10), and measurement (5/10). |
Home Services GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| First Page Sage | Retainers run $6,000–$12,000/month, per the firm. |
| Focus Digital | $3,000–$7,000/month for small-business campaigns, per its SEO cost guide. |
| WebFX | $3,000+/month for SEO services, per its pricing page. |
| Siana Marketing | $4,000–$8,000/month for most GEO clients, per its GEO agency page. |
| Driven Metrics | Quotes are custom. |
| Siege Media | $8,000/month minimum for content marketing, per its content marketing page. |
| Power Digital | Quotes are custom. |
How We Ranked These Agencies
- We started with the 11 GEO agencies in our directory that have a serious home services practice.
- To qualify, a firm had to sell GEO and show home services on its own site: a home services service page, work for a home services client, or home services listed among the industries it serves.
- Each firm received a fit score out of 100. Home services depth is worth 20 points, home services proof 20, GEO depth 25, and three GEO and AEO editorial scores from our agency reviews 35: lead generation (14), local and multi-location (12), and measurement (9).
- Home services proof ranks home services case studies that name the client first, then home services case studies without client names, then home services clients shown by logo, name, or testimonial, then a home services service page alone.
- The seven highest fit scores are listed. Ties went to the firm with the higher average across all eight editorial scores.
| Rank | Agency | Home services depth | Home services proof | GEO depth | Lead gen | Local | Measurement | Fit score | Why this rank |
|---|---|---|---|---|---|---|---|---|---|
| 1 | First Page Sage | Home services page with client count (20) | Home services client logos (10) | GEO in every program (20) | 10/10 | 8/10 | 6/10 | 79.0 | Top lead generation score, a home services page, and published counts of 94 HVAC and 58 pest control clients. |
| 2 | Focus Digital | Home services page (15) | Unnamed home services case studies (14) | GEO in every program (20) | 8/10 | 8/10 | 7/10 | 76.1 | A home services page, GEO in every program, and a home services case study without the client's name. |
| 3 | WebFX | Home services page (15) | Named home services case studies (20) | General GEO service (10) | 7/10 | 7/10 | 7/10 | 69.5 | A home services page and a home services case study that names the client; AI search work sits in a general service line. |
| 4 | Siana Marketing | Home services page (15) | Home services client testimonial (10) | GEO on its home services page (15) | 8/10 | 8/10 | 6/10 | 66.2 | A home services GEO page and strong local scores, with one home services client testimonial. |
| 5 | Driven Metrics | Home services listed among industries (6) | None recorded (0) | GEO as lead discipline (25) | 9/10 | 9/10 | 10/10 | 63.4 | Top measurement score and GEO as its lead discipline; home services appear on its industries list with no home services clients shown. |
| 6 | Siege Media | Home services not listed (0) | Named home services case studies (20) | GEO as lead discipline (25) | 5/10 | 2/10 | 5/10 | 58.9 | GEO as its lead discipline and a home services case study that names the client, with no home services page. |
| 7 | Power Digital | Home services page (15) | Home services page only (5) | GEO on its home services page (15) | 7/10 | 3/10 | 5/10 | 52.9 | A home services page with AI search on it, with no home services clients shown. |