WebFX
This Harrisburg full-service firm runs GEO inside paid, CRM, and reporting programs for mid-market and multi-location brands.

Facts
| Website | webfx.com |
|---|---|
| Headquarters | Harrisburg, Pennsylvania |
| Founded | 1996 |
| Ownership | Private equity–backed (Trilantic North America) |
| Stance | Full-service with GEO |
| Typical buyer | Mid-market and multi-location brands |
| Delivery | Large full-service retainer with platform reporting |
| Verticals | Government, Plumbing, Entertainment, Travel, Construction, Mental Health / Behavioral Health, Senior Care / Assisted Living, High Tech, Industrial, Medical (clinics & hospitals), Logistics & 3PL, Healthcare, Manufacturing, Ecommerce, Retail, Home Services, Local Services, Insurance, Automotive, Telecom, Energy, Utilities, Nonprofit, Restaurants, Solar, Agriculture, Dental, Law Firms, Plastic Surgery, Higher Education, Financial Services, Landscaping / Lawn Care, Physical Therapy / Rehab, Waste Management / Recycling, Architecture / AEC, Wealth Management, Accounting, Private Equity, Aerospace, Marine / Maritime, Food & Beverage, Jewelry, Hospitality, Hotels, Education, Printing / Signage, Pest Control, Roofing, Cleaning Services, Moving / Relocation, Funeral / Death Care, Veterinary / Pet Care, Franchise Systems, Property Management, Equipment Rental, HVAC |
| Specialties | Local SEO / Local GEO, E-commerce GEO, Enterprise, AEO Measurement / Tooling |
GEO / AEO philosophy
WebFX runs search-everywhere programs where AI visibility is one channel among many, and the reporting still has to tie back to revenue through CRM-connected dashboards. Breadth across SEO, GEO, paid, and content is the intentional stance.
Offering
- Offers full-service digital covering SEO/GEO, paid, content, and CRM-connected revenue reporting (RevenueCloudFX).
- Provides AI visibility tracking inside a multi-channel program.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 5 | = | |
| Lead generation | 7 | 1 | |
| Thought leadership | 4 | 1 | |
| Entity / knowledge graph | 4 | = | |
| Local / multi-location | 7 | 4 | |
| Enterprise readiness | 8 | 2 | |
| Innovation | 4 | 1 | |
| Measurement | 7 | 2 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- GEO inside a full-service stack with paid, CRM, and reporting
- multi-location brands that need RevenueCloudFX reporting
- marketplace-recognized GEO at full-service scale
Poor Fit When
- the goal is a GEO-only boutique engagement
- you need patent-level information retrieval
- your firm needs a thought-leadership-only retainer
Clients
No named clients recorded for this profile.
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
WebFX’s GEO work is built around two proprietary products: OmniSEO for tracking brand mentions, citations, and competitors across more than ten AI platforms, and RevenueCloudFX for tying that visibility to leads and revenue. Those products sit inside a broader search program that also covers SEO, paid, and content. The proprietary stack is reasonably strong; the revenue tie is a nice try that still stops short of a decisive edge for clients.
Review Excerpts
“They made it a priority to understand our unique business.”
“We've been impressed by their level of support, communication, and the quality of the partnership relationship.”
“WebFX has been an excellent partner for our digital marketing efforts. Their team brought deep expertise in SEO, content, and Google and LinkedIn advertising.”
Pricing vs Performance Spectrum
Practice timeline
April 1995
Public site
Domain registered April 24, 1995.
1996
Founded
Founded by Bill Craig and Karie Shearer.
August 2018
Rebranded to WebFX
From WebpageFX. August 8, 2018.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Founder / CEO | Craig co-founded what became WebFX in 1996 from a Shippensburg dorm room and still runs the Harrisburg digital-marketing firm as CEO around revenue-tied marketing and RevenueCloudFX. | |
| Co-Founder | Shearer co-founded WebFX with Craig and has spent more than two decades shaping the firm’s culture as it scaled from dorm-room web design into a large multi-office agency. | |
| President / COO | Kelly is WebFX’s President and COO, responsible for operational architecture and aligning the firm’s specialized delivery resources with long-term growth. | |
| CFO | Mumma is WebFX’s CFO, a finance and M&A veteran who has steered growth-oriented technology companies through venture, private equity, and corporate transactions. | |
| Walter Herman | VP of PerformanceOps | Herman leads WebFX’s performance operations, the delivery layer that orchestrates internet-marketing execution against the firm’s revenue-growth model. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch, Top U.S. GEO Agencies (paid) (ratings updated Jul. 23, 2026) ◆ Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | None recorded |
| 4 - Anecdotes | “They made it a priority to understand our unique business.” ◆ “We've been impressed by their level of support, communication, and the quality of the partnership relationship.” ◆ “WebFX has been an excellent partner for our digital marketing efforts. Their team brought deep expertise in SEO, content, and Google and LinkedIn advertising.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | None recorded in this edition. | None recorded |
| Original research | Clutch Global Spring 2026 Top 15 GEO (paid). No named GEO case library archived here. | Directory note |
| Tools / product | RevenueCloudFX reporting (agency platform). | As published |
| Third-party writeups | Clutch, Top U.S. GEO Agencies (paid) (ratings updated Jul. 23, 2026); Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) | Third party |