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WebFX

This Harrisburg full-service firm runs GEO inside paid, CRM, and reporting programs for mid-market and multi-location brands.

High confidenceLarge full-service digital with GEO and AI-visibility tracking
WebFX homepage

Facts

Websitewebfx.com
HeadquartersHarrisburg, Pennsylvania
Founded1996
OwnershipPrivate equity–backed (Trilantic North America)
StanceFull-service with GEO
Typical buyerMid-market and multi-location brands
DeliveryLarge full-service retainer with platform reporting
VerticalsGovernment, Plumbing, Entertainment, Travel, Construction, Mental Health / Behavioral Health, Senior Care / Assisted Living, High Tech, Industrial, Medical (clinics & hospitals), Logistics & 3PL, Healthcare, Manufacturing, Ecommerce, Retail, Home Services, Local Services, Insurance, Automotive, Telecom, Energy, Utilities, Nonprofit, Restaurants, Solar, Agriculture, Dental, Law Firms, Plastic Surgery, Higher Education, Financial Services, Landscaping / Lawn Care, Physical Therapy / Rehab, Waste Management / Recycling, Architecture / AEC, Wealth Management, Accounting, Private Equity, Aerospace, Marine / Maritime, Food & Beverage, Jewelry, Hospitality, Hotels, Education, Printing / Signage, Pest Control, Roofing, Cleaning Services, Moving / Relocation, Funeral / Death Care, Veterinary / Pet Care, Franchise Systems, Property Management, Equipment Rental, HVAC
SpecialtiesLocal SEO / Local GEO, E-commerce GEO, Enterprise, AEO Measurement / Tooling

GEO / AEO philosophy

WebFX runs search-everywhere programs where AI visibility is one channel among many, and the reporting still has to tie back to revenue through CRM-connected dashboards. Breadth across SEO, GEO, paid, and content is the intentional stance.

Offering

  • Offers full-service digital covering SEO/GEO, paid, content, and CRM-connected revenue reporting (RevenueCloudFX).
  • Provides AI visibility tracking inside a multi-channel program.

Editorial scores

This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.

DimensionScoreScore barVs Directory Median
Technical GEO5
=
Lead generation7
1
Thought leadership4
1
Entity / knowledge graph4
=
Local / multi-location7
4
Enterprise readiness8
2
Innovation4
1
Measurement7
2

Service mix

This directory's estimate of how the published practice splits across work types.

Measurement 15%Paid 25%Digital PR 5%GEO / AEO 15%Classic SEO 25%Content 15%

Best At

  • GEO inside a full-service stack with paid, CRM, and reporting
  • multi-location brands that need RevenueCloudFX reporting
  • marketplace-recognized GEO at full-service scale

Poor Fit When

  • the goal is a GEO-only boutique engagement
  • you need patent-level information retrieval
  • your firm needs a thought-leadership-only retainer

Clients

No named clients recorded for this profile.

Claim strength

  • Named clients
  • Clients in case studies
  • Verified clients

Innovation

WebFX’s GEO work is built around two proprietary products: OmniSEO for tracking brand mentions, citations, and competitors across more than ten AI platforms, and RevenueCloudFX for tying that visibility to leads and revenue. Those products sit inside a broader search program that also covers SEO, paid, and content. The proprietary stack is reasonably strong; the revenue tie is a nice try that still stops short of a decisive edge for clients.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costWebFX

Practice timeline

April 1995

Public site

Domain registered April 24, 1995.

1996

Founded

Founded by Bill Craig and Karie Shearer.

August 2018

Rebranded to WebFX

From WebpageFX. August 8, 2018.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
William CraigFounder / CEOCraig co-founded what became WebFX in 1996 from a Shippensburg dorm room and still runs the Harrisburg digital-marketing firm as CEO around revenue-tied marketing and RevenueCloudFX.
Karie ShearerCo-FounderShearer co-founded WebFX with Craig and has spent more than two decades shaping the firm’s culture as it scaled from dorm-room web design into a large multi-office agency.
Katherine KellyPresident / COOKelly is WebFX’s President and COO, responsible for operational architecture and aligning the firm’s specialized delivery resources with long-term growth.
Scott MummaCFOMumma is WebFX’s CFO, a finance and M&A veteran who has steered growth-oriented technology companies through venture, private equity, and corporate transactions.
Walter HermanVP of PerformanceOpsHerman leads WebFX’s performance operations, the delivery layer that orchestrates internet-marketing execution against the firm’s revenue-growth model.

Proof ladder

This section ranks the public proof behind the agency from strongest to weakest.

RungEvidence for this agency
1 - Independent Third-Party CoverageClutch, Top U.S. GEO Agencies (paid) (ratings updated Jul. 23, 2026) ◆ Clutch, Top 15 GEO Companies: Global Spring 2026 (paid)
2 - Case StudiesNone recorded
3 - Named ClientsNone recorded
4 - Anecdotes“They made it a priority to understand our unique business.” ◆ “We've been impressed by their level of support, communication, and the quality of the partnership relationship.” ◆ “WebFX has been an excellent partner for our digital marketing efforts. Their team brought deep expertise in SEO, content, and Google and LinkedIn advertising.”

Evidence stack

This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").

TypeDescriptionStrength
Named clientsNone recorded in this edition.None recorded
Original researchClutch Global Spring 2026 Top 15 GEO (paid). No named GEO case library archived here.Directory note
Tools / productRevenueCloudFX reporting (agency platform).As published
Third-party writeupsClutch, Top U.S. GEO Agencies (paid) (ratings updated Jul. 23, 2026); Clutch, Top 15 GEO Companies: Global Spring 2026 (paid)Third party

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