DerivateX
DerivateX is a Bengaluru agency that runs Google SEO and AI search visibility as one program for B2B SaaS companies with $5 million to $50 million in annual recurring revenue. It publishes three flat retainers from $5,000 to $12,000 a month, and its case studies report ChatGPT results for Gumlet, REsimpli, and Verito.
Facts
| Website | derivatex.agency |
|---|---|
| Headquarters | Bengaluru, India (agency media kit) |
| Founded | 2024 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | B2B SaaS companies with $5 million to $50 million in annual recurring revenue |
| Delivery | Founder-led agency in Bengaluru, India, with an 11 to 50 person team, flat monthly retainers, and a 90-day pilot |
| Verticals | B2B SaaS |
| Specialties | B2B SaaS, Startups / SMB |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are B2B SaaS companies with $5 million to $50 million in annual recurring revenue, mostly selling in North America, with others in India, the United Kingdom, Europe, and the Gulf. Named clients include Gumlet, REsimpli, Verito, Kroto, Fable, and Docustream. |
|---|---|
| What for | Teams hire it for an AI perception audit, query and citation maps, buyer-intent and comparison pages, off-site citation placements, technical fixes, and weekly AI visibility reporting alongside Google rankings. |
| Price | DerivateX is in the $$ band, the second of our four monthly cost bands. 30 of the 85 agencies we review are in that band. It publishes three flat retainers at $5,000, $8,000, and $12,000 a month, a $3,500 one-time diagnostic, and off-site placement budgets quoted separately. |
| Similar agencies | Cited, Embarque, and Grizzle are also listed under B2B SaaS in our GEO agency reviews. All three are in the $$ monthly cost band. |
GEO / AEO philosophy
DerivateX argues that search now has three layers: Google SEO, answer engines, and generative engines, and that large language models rank confidence in evidence rather than pages. It builds the entity signals, content, and third-party citations that serve both channels, and it measures every deliverable against pipeline.
Its own study of 233 recommendations finds that independent and niche blogs plus vendor-owned content supply most citations in B2B software, and that review sites supplied none, which is why the program leans on off-site placements.
Offering
- Audits how ChatGPT, Gemini, Perplexity, and Claude describe a brand, maps about 50 buyer queries in five clusters, and maps the sources AI engines cite for each.
- Publishes buyer-intent commercial pages, comparison and alternatives pages, problem-led articles, and refreshes of declining pages, 18 assets over a 90-day pilot.
- Buys guest posts, brand mentions, and link insertions on sites that already appear in the citation map, and reports a weekly AI visibility score next to Google rankings and CRM pipeline.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 7 | 1 | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 7 | 3 | |
| Local / multi-location | 1 | 2 | |
| Enterprise readiness | 3 | 3 | |
| Innovation | 6 | 1 | |
| Measurement | 7 | 2 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- SEO and AI citation work run as one program for B2B SaaS companies at $5M to $50M ARR
- fixed monthly retainers from $5,000 with a 90-day pilot
- off-site placements approved by the client before any spend
Poor Fit When
- you need an agency headquartered in the United States
- the goal is search work outside B2B software
- the goal is a retainer below $5,000 a month
Clients
| Name | Status |
|---|---|
| Gumlet | Named in case study |
| REsimpli | Named in case study |
| Verito | Named in case study |
| Kroto | Named client |
| Fable | Named client |
| Docustream | Named client |
- Named client
- Named in case study
Innovation
DerivateX publishes original AI citation research, runs a weekly AI Visibility Score, and offers an AI visibility checker and a GEO ROI calculator as free tools.
Pricing
DerivateX publishes three flat monthly retainers as of October 2026: Rank and Get Found at $5,000, Own Your Category at $8,000, and Market Leader at $12,000. A one-time diagnostic costs $3,500. The first two tiers begin as a 90-day pilot with no onboarding fee, and off-site citation budgets start at $1,000 to $1,200 a month, quoted per tier and approved by the client before spend.
Review Excerpts
“DerivateX took us from zero to 20% of our direct inbound revenue from LLMs like ChatGPT and Perplexity. This is not traffic. It is pipeline we can trace to CRM.”
“Within 90 days, they helped us go from absent in AI answers to the #1 cited CRM for real estate investors across 10+ high-intent prompts in the US.”
“Working with DerivateX was one of the best decisions for Kroto's growth. In two months we went from zero online traction to 100K impressions and 1.5K clicks.”
Pricing vs Performance Spectrum
Practice timeline
January 2024
Founded
Founded in Bengaluru, India, by Apoorv Sharma and Shivanshi Bhatia.
April 2026
Gumlet case study
The agency reports about 20 percent of Gumlet's direct inbound revenue coming from LLMs.
2026
Pricing published
Flat retainers from $5,000 to $12,000 a month.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Apoorv Sharma | Co-Founder and CEO | Has practiced SEO since 2018 and sold two digital publishing businesses before founding the agency. He leads its GEO method and speaks and writes on how brands earn citations in AI assistants. |
| Shivanshi Bhatia | Co-Founder and COO | A NIFT alumna and former SaaS founder with a customer success background since 2019. She runs client delivery, hiring, and operations. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | A 2026 B2B SaaS AI citation study across 40 categories and a benchmark of 50 SaaS companies on 1,400 buyer prompts, both published by the agency. | DerivateX press and media kit |
| Method and product | A free AI visibility checker, a GEO ROI calculator, and a weekly AI Visibility Score reported to clients. | DerivateX homepage |