Shivanshi Bhatia is co-founder and COO of DerivateX, where she runs client delivery, hiring, and operations. A former SaaS founder with a customer success background since 2019, she is the agency's answer to the question of who makes sure engagements ship on time and to standard.
From SaaS Founder to Agency Operator
DerivateX's press and media kit describes Bhatia as a NIFT alumna and former SaaS founder who has worked in customer success since 2019. That background shapes the agency's account model: its GEO page says each engagement has a founder as account lead, a senior strategist, a content lead, and a B2B SaaS writer whose name stays on the briefs for the whole engagement.
What the Agency Promises About Who Does the Work
The agency's about page says it is "a small, senior team focused on execution. No layers, no handoffs, no outsourcing," and adds that "the people you meet are the people doing the work." The GEO page makes the same promise about calls: "Apoorv or Shivanshi will review your AI visibility live and tell you honestly whether DerivateX can help, or whether you do not need an agency yet."
That offer is a free 30-minute call plus a free AI visibility audit returned within 48 business hours, both listed on the page.
Running Delivery Beside Apoorv Sharma
Apoorv Sharma leads the SEO and GEO playbooks while Bhatia owns the machinery around them: the biweekly cadence, the hiring, and the reporting. The agency reports a nine-month typical time to meaningful pipeline impact and says it ships visible work every two weeks. Like most agency figures, these are self-reported and unaudited.