Rock The Rankings
This Charlotte, North Carolina, agency runs combined SEO and GEO programs for B2B SaaS companies and grades its work on the demos and sales opportunities recorded in the client's CRM.

Facts
| Website | rocktherankings.com |
|---|---|
| Headquarters | Charlotte, North Carolina (Clutch) |
| Founded | 2019 (the agency's About page says "Since 2018") |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | B2B SaaS companies from Series A to Series D with $2-3M to $50M+ in ARR |
| Delivery | North America first, plus EU tech hubs |
| Verticals | B2B SaaS |
| Specialties | B2B SaaS, AEO Measurement / Tooling |
GEO / AEO philosophy
Rock The Rankings treats Google and AI assistants as one search channel, because the same page can rank in Google and be cited in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. The agency argues that analytics under-count AI search, and on one client funnel it audited, HubSpot under-counted AI-search leads 73-fold.
Offering
- Maps the buying prompts a client's customers type, tests which ones end in a vendor recommendation, and tracks citations across five AI engines.
- Writes comparison, alternative, integration and other pages for buyers close to a purchase, built to win demo requests and to be quoted by AI models, backed by technical SEO, structured data and llms.txt files.
- Earns links on sites with a Domain Rating (an Ahrefs measure of link strength) of 50 to 80 or higher, and wires CRM, GA4 and intake-form fields so a lead is credited to AI search only when the referral data and the buyer's own intake answer agree.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 6 | 1 | |
| Lead generation | 8 | 2 | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 5 | 1 | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 4 | 2 | |
| Innovation | 6 | 1 | |
| Measurement | 8 | 3 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- GEO and SEO programs for B2B SaaS graded on demos and sales opportunities
- crediting AI-referred leads in the CRM with referrer forensics and buyer-reported intake answers
- comparison, alternative and integration pages written for AI citation
Poor Fit When
- the goal is B2C, DTC ecommerce or local-services growth
- you need a program priced under $5,000 a month
- you need enterprise consulting, which the agency calls relationship-driven
Clients
| Name | Status |
|---|---|
| Keragon | Named client |
| Lendbuzz | Named client |
| Toast | Named client |
| Bizzabo | Named client |
| MoonPay | Named client |
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Rock The Rankings stands out for how it measures results. Every engagement opens with a three-scenario, 12-month forecast built on the client's own funnel numbers, and leads are credited only when referrer and UTM forensics agree with what the buyer reports at intake, a check the agency calls the Two-Witness Rule. Its AI-search work runs through what it calls the GEO Stack, which has three layers: pages for buyers already comparing products, a steady rise in mentions on the sites AI models cite, and content that leads buyers from a problem to the product.
Pricing
Rock The Rankings publishes its prices: from $5,500 a month for strategy and consulting, from $8,650 a month for the done-for-you program and from $15,000 a month for its Authority tier, at its 90-day rate, with month-to-month terms available at a higher rate. The agency says most done-for-you engagements land at $10,000 a month or more. Its most common Clutch project size is $10,000 to $49,999.
Review Excerpts
“Communication is smooth, deliverables are consistent, and the quality of backlinks continues to meet expectations.”
“The outlines that Justin created were thorough, showed his technical SEO savvy, and gave specific guidance so that we could pass the outlines on to our writers, who could then easily implement his recommendations.”
“If there's room for improvement, one area would be increasing visibility into link-building progress between reporting cycles. Occasionally, when placements are still being finalised, it's harder to see real-time updates in the tracker.”
Pricing vs Performance Spectrum
Practice timeline
2007
Founder starts in SEO
Justin Berg has worked in SEO since 2007, per the agency's AI info page.
2019
Founded
The agency's AI info page and Clutch profile give 2019; its About page says "Since 2018."
2020-2022
Early SEO and content clients
Verified Clutch reviews from Toast, Prepory, Bigge Crane & Rigging and others cover SEO, local SEO and content work.
January 2025
MoonPay engagement
MoonPay's verified Clutch review describes an ongoing link-building program for Canada and Australia starting January 2025.
June 2026
AI-search positioning
The agency's AI info page, updated June 26, 2026, describes it as a B2B SaaS SEO and AI-search (GEO) agency.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Justin Berg | Founder and CEO | Has worked in SEO since 2007; the agency says the person who scopes a client's strategy runs it, and Clutch reviewers from MoonPay, Toast and others describe him as their main contact. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch write-up (paid) ◆ Clutch - Rock The Rankings |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | Keragon ◆ Lendbuzz ◆ Toast ◆ Bizzabo ◆ MoonPay |
| 4 - Anecdotes | “Communication is smooth, deliverables are consistent, and the quality of backlinks continues to meet expectations.” ◆ “The outlines that Justin created were thorough, showed his technical SEO savvy, and gave specific guidance so that we could pass the outlines on to our writers, who could then easily implement his recommendations.” ◆ “If there's room for improvement, one area would be increasing visibility into link-building progress between reporting cycles.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | Keragon; Lendbuzz; Toast; Bizzabo; MoonPay | Named |
| Claimed case material | Rasa; Lendbuzz; Keragon | Claimed |
| Original research | About page figures from its current clients: AI search drives roughly 40% of the sales opportunities that come from organic search, and HubSpot under-counted AI-search leads 73-fold on one audited funnel. | Directory note |
| Tools / product | GEO Stack method and Two-Witness attribution; no standalone software product. | As published |
| Third-party writeups | Clutch: profile with 14 verified reviews at a 5.0 average; Clutch - Rock The Rankings | Third party |