RevenueZen
This Portland firm runs inbound organic programs for B2B companies, with a GEO practice layered on.
Facts
| Website | revenuezen.com |
|---|---|
| Headquarters | Portland, Oregon (RevenueZen by Eastern Standard) |
| Founded | 2017 |
| Ownership | Agency network / holding company (Onfolio Holdings) |
| Stance | SEO practice with GEO |
| Typical buyer | B2B companies wanting inbound SEO with AI-search work layered on |
| Delivery | B2B inbound retainer |
| Verticals | Architecture / AEC, Solar, Energy, B2B SaaS |
| Specialties | B2B SaaS, Lead Generation |
GEO / AEO philosophy
RevenueZen treats GEO as an extension of B2B inbound SEO. They believe organic programs should still create qualified demand, with AI-search work sitting on that inbound spine.
Offering
- Runs B2B inbound SEO with a GEO practice layered on.
- Builds organic programs aimed at qualified demand and pipeline.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 5 | = | |
| Lead generation | 7 | 1 | |
| Thought leadership | 5 | = | |
| Entity / knowledge graph | 4 | = | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 5 | 1 | |
| Innovation | 5 | = | |
| Measurement | 5 | = |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- B2B inbound SEO with a Clutch-recognized GEO practice (paid)
- pipeline-oriented organic programs
- B2B companies that want marketplace GEO recognition
Poor Fit When
- the hire is for a consumer brand
- the goal is catalog ecommerce merchandising
- the hire is for a local trades firm
Clients
No named clients recorded for this profile.
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
RevenueZen’s GEO work grows out of B2B inbound SEO aimed at pipeline. The craft is strong inbound practice extended into AI search. Clutch Spring 2026 Top 15 GEO recognition (paid) is one marketplace signal for that practice.
Review Excerpts
“RevenueZen kept inbound SEO as the spine and layered AI-search work on top without turning the program into a science project.”
“They talk about pipeline the way our sales team does. That made the GEO experiments easier to defend internally.”
“Clutch recognition helped us get budget approval, but the weekly content and outreach cadence is what actually moved qualified demos.”
Pricing vs Performance Spectrum
Practice timeline
March 2017
Public site
Domain registered March 15, 2017.
2017
Founded
January 2024
Acquired by Onfolio
Asset purchase closed December 31, 2023; announced January 4, 2024.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Alex Boyd | Founder | Alex Boyd cofounded RevenueZen in 2017, grew the B2B SEO/content agency, and exited it to Onfolio; the agency site still lists him as Founder & Chief Evangelist. |
| Ken Marshall | Partner & Chief Growth Officer | Ken Marshall is Partner and Chief Growth Officer at RevenueZen, listed on the agency’s official team page. |
 Lauren Soucy | VP of Strategy | Lauren Soucy is VP of Strategy at RevenueZen, listed on the agency’s official Meet the Team page. |
| Rocky Pedden | CEO, President & Managing Partner | Rocky Pedden is listed on RevenueZen’s About page as President & Managing Partner and publicly led the 2026 integration messaging with Eastern Standard. |
| Mark Gisi | Founding Partner, Eastern Standard | Mark Gisi is a founding partner of Eastern Standard, the Onfolio-backed agency with which RevenueZen publicly integrated in 2026. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | None recorded |
| 4 - Anecdotes | “RevenueZen kept inbound SEO as the spine and layered AI-search work on top without turning the program into a science project.” ◆ “They talk about pipeline the way our sales team does. That made the GEO experiments easier to defend internally.” ◆ “Clutch recognition helped us get budget approval, but the weekly content and outreach cadence is what actually moved qualified demos.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | None recorded in this edition. | None recorded |
| Original research | Clutch Spring 2026 Top 15 GEO (paid). Named GEO case metrics in this edition are limited. | Directory note |
| Tools / product | No standalone GEO product recorded. | As published |
| Third-party writeups | Clutch, Top 15 GEO Companies: Global Spring 2026 (paid) | Third party |