Tinuiti
This New Mountain-backed performance agency sells AI SEO and GEO inside retail media and commerce programs.
Facts
| Website | tinuiti.com |
|---|---|
| Headquarters | United States (multi-office) |
| Founded | Not listed |
| Ownership | Private equity-backed (New Mountain Capital, 2021) |
| Stance | Full-service with GEO |
| Typical buyer | DTC, retail, and commerce marketers |
| Delivery | Performance/commerce retainer with AI SEO/GEO |
| Verticals | Toys / Kids Products, Ecommerce, Retail, CPG, Fashion / Beauty, Food & Beverage, Wine / Spirits, Pet Products (DTC) |
| Specialties | E-commerce GEO, Enterprise |
GEO / AEO philosophy
Tinuiti treats GEO as a commerce and performance layer: AI visibility should sit next to retail media and measurement.
Offering
- Sells AI SEO and GEO inside performance and commerce programs.
- Pairs AI-search work with retail media and commerce marketing.
- Backed by New Mountain Capital since 2021 per the ownership map.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 5 | = | |
| Lead generation | 7 | 1 | |
| Thought leadership | 3 | 2 | |
| Entity / knowledge graph | 3 | 1 | |
| Local / multi-location | 3 | = | |
| Enterprise readiness | 7 | 1 | |
| Innovation | 4 | 1 | |
| Measurement | 6 | 1 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- AI SEO/GEO inside commerce marketing
- Retail media and performance scale
- Citation tracking beside commerce P&Ls
Poor Fit When
- the goal is B2B thought-leadership only
- you need construction AEC GEO
- the hire is for entity knowledge-graph control alone
Clients
No named clients recorded for this profile.
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
AI SEO packaging inside a large commerce performance P&L.
Pricing vs Performance Spectrum
Practice timeline
2021
New Mountain Capital investment
New Mountain Capital investment
Swipe left or right to see the full timeline.
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | TGA, Who Owns the GEO/AEO Agencies? The 2026 Ownership Map |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | None recorded |
| 4 - Anecdotes | None recorded |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | None recorded in this edition. | None recorded |
| Original research | Public materials and third-party 2026 GEO roundups describe Tinuiti AI SEO/GEO inside retail media and commerce. New Mountain Capital 2021 investment is on the map. | Directory note |
| Tools / product | AI SEO packaging inside a large commerce performance P&L. | As published |
| Third-party writeups | TGA, Who Owns the GEO/AEO Agencies? The 2026 Ownership Map | Third party |