Fashion / Beauty
Shoppers now ask AI platforms which fashion and beauty brands to buy, what fits their style or skin, and where to find it. Our independent analysts studied the agencies that have had the most success at fashion and beauty GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency shapes how AI platforms describe your brand, products, and ingredients, and how it tracks revenue from AI referrals. |
|---|---|
| Proof that matters | Ask for fashion or beauty clients and a dated result in revenue, orders, or AI citations. |
| Common mismatch | A B2B lead-generation shop, or a firm that cannot work with a product catalog. |
| Typical engagement | Expect a retainer that covers product and category pages, reviews, and PR, planned around launches and seasons. |
Recommended Fashion & Beauty GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | First Page Sage | Fashion and beauty brands that need revenue from AI search | First Page Sage serves fashion, apparel, and beauty brands under its ecommerce practice, with GEO and content programs. | Clients include Chanel, Marine Layer, The/Studio, and bella + canvas. Key editorial scores were technical GEO (7/10), thought leadership (9/10), and measurement (6/10). |
| 2 | Coalition Technologies | Fashion and beauty stores that need web, PPC, and content together | Coalition Technologies publishes fashion and beauty portfolios and runs ecommerce SEO, web design, and PPC as one program. | Verified case studies include Amaryllis Apparel and Beauty Drama LLC. Key editorial scores were technical GEO (5/10), thought leadership (3/10), and measurement (5/10). |
| 3 | VML | Fashion and beauty brands that want brand and commerce work from a global network | VML runs a health and beauty practice and offers brand, commerce, and content work. | Verified case studies include Dove. Key editorial scores were technical GEO (4/10), thought leadership (5/10), and measurement (4/10). |
| 4 | Power Digital | Fashion and beauty brands that want growth marketing with SEO and AI search | Power Digital runs a beauty practice and sells SEO and AI search inside growth marketing programs. | An agency-published case study covers a celebrity-owned fashion brand without the client's name. Key editorial scores were technical GEO (5/10), thought leadership (3/10), and measurement (5/10). |
| 5 | Go Fish Digital | Fashion and beauty brands that want SEO built for AI answers as well as Google | Go Fish Digital has fashion and beauty work in its case studies and sells SEO built for ChatGPT and Google AI Overviews. | Verified case studies include Clean Beauty Collective. Key editorial scores were technical GEO (8/10), thought leadership (6/10), and measurement (8/10). |
| 6 | Victorious | Fashion and beauty brands that want SEO with AI visibility from a search specialist | Victorious runs a fashion practice and sells SEO with AI search visibility work. | No fashion and beauty clients or case studies recorded in this edition. Key editorial scores were technical GEO (6/10), thought leadership (5/10), and measurement (6/10). |
| 7 | Tinuiti | Apparel and beauty brands that want GEO beside retail media | Tinuiti lists apparel and beauty among its industries and sells AI SEO inside commerce programs. | No fashion and beauty clients or case studies recorded in this edition. Key editorial scores were technical GEO (5/10), thought leadership (3/10), and measurement (6/10). |
Fashion & Beauty GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| First Page Sage | Retainers run $6,000–$12,000/month, per the firm. |
| Coalition Technologies | $1,500–$3,100/month average SEO campaign prices by business type, per its SEO pricing page. |
| VML | Quotes are custom. |
| Power Digital | Quotes are custom. |
| Go Fish Digital | Quotes are custom. |
| Victorious | Quotes are custom. |
| Tinuiti | Quotes are custom. |
How We Ranked These Agencies
- We started with the 18 GEO agencies in our directory that have a serious fashion and beauty practice.
- To qualify, a firm had to sell GEO and show fashion and beauty on its own site: a fashion and beauty service page, work for a fashion and beauty client, or fashion and beauty listed among the industries it serves.
- Each firm received a fit score out of 100. Fashion and beauty depth is worth 20 points, fashion and beauty proof 20, GEO depth 25, and three GEO and AEO editorial scores from our agency reviews 35: technical GEO (14), thought leadership (12), and measurement (9).
- Fashion and beauty proof ranks fashion and beauty case studies that name the client first, then fashion and beauty case studies without client names, then fashion and beauty clients shown by logo, name, or testimonial, then a fashion and beauty service page alone.
- The seven highest fit scores are listed. Ties went to the firm with the higher average across all eight editorial scores.
| Rank | Agency | Fashion and beauty depth | Fashion and beauty proof | GEO depth | Technical | Thought leadership | Measurement | Fit score | Why this rank |
|---|---|---|---|---|---|---|---|---|---|
| 1 | First Page Sage | Fashion and beauty page (15) | Fashion and beauty client logos (10) | GEO in every program (20) | 7/10 | 9/10 | 6/10 | 71.0 | Top thought leadership score, an ecommerce page that covers beauty and personal care, GEO in every program, and fashion and beauty client logos. |
| 2 | Coalition Technologies | Fashion and beauty page (15) | Named fashion and beauty case studies (20) | GEO on its fashion and beauty page (15) | 5/10 | 3/10 | 5/10 | 65.1 | A beauty and fashion page with GEO on it and a fashion and beauty case study that names the client. |
| 3 | VML | Fashion and beauty page (15) | Named fashion and beauty case studies (20) | General GEO service (10) | 4/10 | 5/10 | 4/10 | 60.2 | A health and beauty page and a fashion and beauty case study that names the client; AI search work sits in a general service line. |
| 4 | Power Digital | Fashion and beauty page (15) | Unnamed fashion and beauty case studies (14) | GEO on its fashion and beauty page (15) | 5/10 | 3/10 | 5/10 | 59.1 | A beauty page with GEO on it and a fashion and beauty case study without the client's name. |
| 5 | Go Fish Digital | Fashion and beauty not listed (0) | Named fashion and beauty case studies (20) | General GEO service (10) | 8/10 | 6/10 | 8/10 | 55.6 | Top technical and measurement scores and a fashion and beauty case study that names the client, with no fashion and beauty page; AI search work sits in a general service line. |
| 6 | Victorious | Fashion and beauty page (15) | Fashion and beauty page only (5) | GEO on its fashion and beauty page (15) | 6/10 | 5/10 | 6/10 | 54.8 | A fashion page with GEO on it, with no fashion and beauty clients shown. |
| 7 | Tinuiti | Fashion and beauty page (15) | Fashion and beauty page only (5) | General GEO service (10) | 5/10 | 3/10 | 6/10 | 46.0 | An apparel page, with no fashion and beauty clients shown; AI search work sits in a general service line. |