Breaking B2B
Breaking B2B is a London SEO, AEO, and GEO agency that works only with B2B and SaaS companies. It publishes monthly programs from $6,000 to $20,000 or more, and its case studies report AI search results for Chattermill, Proposify, and VerifyTreatment.
Facts
| Website | breakingb2b.com |
|---|---|
| Headquarters | London, United Kingdom (GEO Agency Index) |
| Founded | 2020 (estimated) |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | B2B and SaaS companies, from early-stage teams to funded growth teams |
| Delivery | Founder-led London agency with a senior SEO team, six- or twelve-month programs, and Slack-based reporting |
| Verticals | B2B SaaS |
| Specialties | B2B SaaS, Startups / SMB |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are B2B and SaaS companies, mostly in the United States and United Kingdom, from early-stage startups to funded growth teams. Named clients include RB2B, Proposify, Chattermill, VerifyTreatment, Fibbler, and Kubaru. |
|---|---|
| What for | Teams hire it for money-keyword and buyer-prompt targeting, comparison and alternatives pages, link and brand mention placements, technical fixes, and AI search mention tracking. |
| Price | Breaking B2B is in the $$ band, the second of our four monthly cost bands. 30 of the 85 agencies we review are in that band. It publishes programs from $6,000 a month, a light plan from $4,600, and a Category King tier at $20,000 or more, on six- or twelve-month terms. |
| Similar agencies | RevenueZen, Grizzle, and Tripledart are also listed under B2B SaaS in our GEO agency reviews. All three are in the $$ monthly cost band. |
GEO / AEO philosophy
Breaking B2B argues that most agencies scale headcount rather than pipeline, and sells a senior-run program that measures leads, demos, and revenue instead of sessions. Its pitch is quick wins inside 90 days, a custom 90-day plan before signing, and no junior hand-offs.
Its AI search work sits inside the same retainers as SEO rather than as a separate product, which suits teams that want one budget line but offers less AI-specific tooling than a GEO-native agency.
Offering
- Targets 20 to 60 money keywords and buyer prompts per program, weighted by commercial value, and publishes 7 to 20 comparison, alternatives, use-case, and commercial pages a month at 1,000 to 3,000 words each.
- Places link and brand mention credits each month, from 4 on the Silver plan to 14 on Aggressive Growth, and runs technical SEO, conversion and site structure work, Reddit marketing, and YouTube marketing.
- Adds answer engine, generative engine, and LLM SEO work to the same programs, tracks AI search mentions, and reports in Slack.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 8 | 2 | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 4 | = | |
| Local / multi-location | 1 | 2 | |
| Enterprise readiness | 3 | 3 | |
| Innovation | 5 | = | |
| Measurement | 5 | = |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- senior-run SEO and AI search programs for B2B and SaaS companies
- published prices from $4,600 with the content and link allowance in each tier stated
- comparison, alternatives, and commercial pages that earn AI search mentions and demos
Poor Fit When
- you need a month-to-month contract with no six-month term
- the goal is search work outside B2B and SaaS
- you need a dedicated tracking platform or a full AI visibility dashboard
Clients
| Name | Status |
|---|---|
| RB2B | Named in case study |
| Proposify | Named in case study |
| Chattermill | Named in case study |
| VerifyTreatment | Named in case study |
| Fibbler | Named in case study |
| Kubaru | Named client |
- Named client
- Named in case study
Innovation
Breaking B2B tests tactics on its own site first and publishes a 90 days to revenue SEO and AEO playbook, with a podcast and newsletter that reach about 2,200 subscribers.
Pricing
Breaking B2B publishes its program prices as of October 2026, on six- or twelve-month terms: Silver $6,000 to $6,500 a month, Gold $8,000 to $8,500, Growth Team $9,000 to $9,500, Diamond $10,200 to $10,700, Aggressive Growth $15,200 to $15,700, and Category King from $20,000. A narrower Light plan starts at $4,600 a month on a 12-month term. The lower price in each pair is the 12-month rate.
Review Excerpts
“Right now in our CRM it's 'how'd you hear about us? ChatGPT.' 'How'd you hear about us? Google AI Overview.' People are finding us in the LLMs thanks to what you've done.”
“We have 68% more clicks from competitive pages from prospects comparing vendors or looking to move, and our AI search visitors are up 91%.”
“The most satisfying part has been attracting enterprise brands. They are doing research on tools like ChatGPT and Claude, and we are showing up consistently alongside really established enterprise brands.”
“The pace we've made that happen has been insane. At least 10x in a few months.”
Pricing vs Performance Spectrum
Practice timeline
2020
Founded
A third-party directory dates Breaking B2B to 2020.
2026
Pricing and case studies published
Programs from $6,000 a month with named results for Chattermill, Proposify, and VerifyTreatment.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Sam Dunning | Founder | Runs the agency and hosts the Breaking B2B podcast on B2B marketing and SEO. He takes the first strategy call with every prospect and writes the custom 90-day plan. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | Named case studies for RB2B, Proposify, Chattermill, VerifyTreatment, and Prosperity Behavioral Health, and a free 90 days to revenue SEO and AEO playbook. | Breaking B2B customer results |
| Method and product | No standalone measurement product recorded in this edition. | Breaking B2B homepage |
| Third-party writeups | GEO Agency Index profile of Breaking B2B |