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Discovered Labs

Discovered Labs is an AEO, GEO, and SEO agency for Series A and later B2B software companies, founded by an ex-Stanford AI researcher and a growth marketer. It runs search and AI visibility as one embedded program from about $8,000 a month, and its case studies report gains for incident.io, Gladia, Granola, and GetVocal.

Medium confidenceAEO, GEO, and SEO for Series A and later B2B SaaS
Discovered Labs homepage

Facts

Websitediscoveredlabs.com
HeadquartersDublin, Ireland (Irish company register listing)
Founded2024 (estimated)
OwnershipFounder-led
StanceSEO practice with GEO
Typical buyerSeries A and later B2B SaaS companies, mostly venture-backed
DeliveryFounder-led agency with a Dublin registration and a pod of specialists on each retainer, priced in euros with dollar conversion
VerticalsB2B SaaS
SpecialtiesB2B SaaS, Startups / SMB

Buyers, use cases, price, and similar agencies

Who uses itIts clients are Series A and later B2B software companies, mostly venture-backed. Named clients on its site include incident.io, Gladia, Granola, GetVocal, AdvisoryAI, Sova Assessment, Instantly, and Passion.io.
What forTeams hire it for content production at volume, comparison and alternative pages, technical SEO, Reddit and backlink work, and reporting through its own AI Visibility Tracker on how often ChatGPT, Claude, Perplexity, and Google AI Overviews recommend them.
PriceDiscovered Labs is in the $$$ band, the third of our four monthly cost bands. 44 of the 85 agencies we review are in the $$$ or $$$$ bands. Its retainers run from about $8,000 to about $18,300 a month, and its Search Visibility Diagnostic costs $4,995 one time.
Similar agenciesRock The Rankings, LoudFace, and Omniscient Digital are also listed under B2B SaaS in our GEO agency reviews. All three are in the $$$ monthly cost band.

GEO / AEO philosophy

Discovered Labs runs SEO and answer engine optimization as one service, arguing that ranking on Google does not guarantee citation by AI and that the two channels use different retrieval methods and trust signals. It measures success in demos and pipeline, and its homepage says it works for the fastest-growing Series A and later SaaS companies.

The agency embeds a pod of specialists with the client and says there are no account managers. Its CITABLE content framework and its research on 2 million AI citations are the two ideas it returns to most often.

Offering

  • Researches the commercial queries and buyer prompts a software company is missing, then ships up to 20 to 40 content units a month, including blogs, refreshes, landing pages, comparison pages, and integration pages.
  • Fixes technical SEO, structured data, and indexation, and audits how a brand shows up across the sources AI models read.
  • Adds Reddit engagement, backlink building, and original research as earned-mention work, and reports AI visibility daily through its AI Visibility Tracker.

Editorial scores

We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.

DimensionScoreVs median
Technical GEO72
Lead generation82
Thought leadership72
Entity / knowledge graph62
Local / multi-location12
Enterprise readiness42
Innovation83
Measurement83

Service mix

We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.

Measurement 10%Digital PR 5%Content 20%GEO / AEO 35%Classic SEO 30%

Best At

  • SEO and AEO run as one retainer for Series A and later B2B software companies
  • content volume of 20 to 40 units a month across blogs, comparison pages, and landing pages
  • daily AI visibility reporting tied to demos and pipeline

Poor Fit When

  • you need a flat monthly price below $8,000 or a lock-in-free trial month
  • the goal is search work outside B2B software, such as ecommerce or local services
  • the goal is paid media or social campaigns

Clients

NameStatus
incident.ioNamed in case study
GladiaNamed in case study
GranolaNamed in case study
GetVocalNamed in case study
AdvisoryAINamed in case study
Sova AssessmentNamed in case study
InstantlyNamed client
Passion.ioNamed client
  • Named client
  • Named in case study

Innovation

Discovered Labs builds its own AI Visibility Tracker, a content-quality evaluator, a Reddit thread finder, and a training-data checker called ModelRank, and it publishes research on what drives AI citations.

Pricing

Discovered Labs publishes its prices in euros, with a dollar toggle on the pricing page, as of October 2026. The Search Visibility Diagnostic is $4,995 one time. Establish runs €6,995 to €7,995 a month (about $8,000 to $9,100), Compete €10,995 to €12,995 (about $12,600 to $14,850), and Outlier starts at €15,995 (about $18,300), converted at the agency's own rate of about $1.14 to the euro. The lowest price in each range needs a six-month term. Reddit marketing is an add-on from $5,709 a month and backlink building from $2,852 a month.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costDiscovered Labs

Practice timeline

2024

Founded

A third-party directory dates the agency to 2024.

2026

Pricing published in euros and dollars

Retainers from about $8,000 a month, with a $4,995 Search Visibility Diagnostic.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Liam DunneCo-FounderA growth marketer who says he scaled Instantly.ai to $20 million in annual recurring revenue in three years and who publishes on AI search to an audience the agency puts at more than 20,000 marketers.
Ben MooreCo-Founder and CTOAn ex-Stanford AI researcher who, according to the agency, led engineering teams at Aurora and built fraud detection at Stripe, Coinbase, and Brex. He designed the CITABLE framework and the agency's tools.

Evidence

TypeDescriptionSource
Figures reported by the agencyA statistical analysis of 2 million AI citations across 10,000 pages and a study of which brands appear in AI training data, both published on the agency's research page.Discovered Labs AI citation drivers research
Method and productA daily AI Visibility Tracker, an AEO content evaluator, a Reddit thread finder, and the ModelRank brand audit.Discovered Labs homepage

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