Discovered Labs
Discovered Labs is an AEO, GEO, and SEO agency for Series A and later B2B software companies, founded by an ex-Stanford AI researcher and a growth marketer. It runs search and AI visibility as one embedded program from about $8,000 a month, and its case studies report gains for incident.io, Gladia, Granola, and GetVocal.

Facts
| Website | discoveredlabs.com |
|---|---|
| Headquarters | Dublin, Ireland (Irish company register listing) |
| Founded | 2024 (estimated) |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | Series A and later B2B SaaS companies, mostly venture-backed |
| Delivery | Founder-led agency with a Dublin registration and a pod of specialists on each retainer, priced in euros with dollar conversion |
| Verticals | B2B SaaS |
| Specialties | B2B SaaS, Startups / SMB |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are Series A and later B2B software companies, mostly venture-backed. Named clients on its site include incident.io, Gladia, Granola, GetVocal, AdvisoryAI, Sova Assessment, Instantly, and Passion.io. |
|---|---|
| What for | Teams hire it for content production at volume, comparison and alternative pages, technical SEO, Reddit and backlink work, and reporting through its own AI Visibility Tracker on how often ChatGPT, Claude, Perplexity, and Google AI Overviews recommend them. |
| Price | Discovered Labs is in the $$$ band, the third of our four monthly cost bands. 44 of the 85 agencies we review are in the $$$ or $$$$ bands. Its retainers run from about $8,000 to about $18,300 a month, and its Search Visibility Diagnostic costs $4,995 one time. |
| Similar agencies | Rock The Rankings, LoudFace, and Omniscient Digital are also listed under B2B SaaS in our GEO agency reviews. All three are in the $$$ monthly cost band. |
GEO / AEO philosophy
Discovered Labs runs SEO and answer engine optimization as one service, arguing that ranking on Google does not guarantee citation by AI and that the two channels use different retrieval methods and trust signals. It measures success in demos and pipeline, and its homepage says it works for the fastest-growing Series A and later SaaS companies.
The agency embeds a pod of specialists with the client and says there are no account managers. Its CITABLE content framework and its research on 2 million AI citations are the two ideas it returns to most often.
Offering
- Researches the commercial queries and buyer prompts a software company is missing, then ships up to 20 to 40 content units a month, including blogs, refreshes, landing pages, comparison pages, and integration pages.
- Fixes technical SEO, structured data, and indexation, and audits how a brand shows up across the sources AI models read.
- Adds Reddit engagement, backlink building, and original research as earned-mention work, and reports AI visibility daily through its AI Visibility Tracker.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 8 | 2 | |
| Thought leadership | 7 | 2 | |
| Entity / knowledge graph | 6 | 2 | |
| Local / multi-location | 1 | 2 | |
| Enterprise readiness | 4 | 2 | |
| Innovation | 8 | 3 | |
| Measurement | 8 | 3 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- SEO and AEO run as one retainer for Series A and later B2B software companies
- content volume of 20 to 40 units a month across blogs, comparison pages, and landing pages
- daily AI visibility reporting tied to demos and pipeline
Poor Fit When
- you need a flat monthly price below $8,000 or a lock-in-free trial month
- the goal is search work outside B2B software, such as ecommerce or local services
- the goal is paid media or social campaigns
Clients
| Name | Status |
|---|---|
| incident.io | Named in case study |
| Gladia | Named in case study |
| Granola | Named in case study |
| GetVocal | Named in case study |
| AdvisoryAI | Named in case study |
| Sova Assessment | Named in case study |
| Instantly | Named client |
| Passion.io | Named client |
- Named client
- Named in case study
Innovation
Discovered Labs builds its own AI Visibility Tracker, a content-quality evaluator, a Reddit thread finder, and a training-data checker called ModelRank, and it publishes research on what drives AI citations.
Pricing
Discovered Labs publishes its prices in euros, with a dollar toggle on the pricing page, as of October 2026. The Search Visibility Diagnostic is $4,995 one time. Establish runs €6,995 to €7,995 a month (about $8,000 to $9,100), Compete €10,995 to €12,995 (about $12,600 to $14,850), and Outlier starts at €15,995 (about $18,300), converted at the agency's own rate of about $1.14 to the euro. The lowest price in each range needs a six-month term. Reddit marketing is an add-on from $5,709 a month and backlink building from $2,852 a month.
Review Excerpts
“You guys are a highly technical, AI-native agency. Not just talking about it, but really implementing systems.”
“I have recommended you to multiple peer CMOs. There are large organizations like Hubspot and Ramp who have dedicated teams to work on large projects like AEO. For everyone else (except my competitors) there's Discovered Labs!”
“You guys are very responsive and I found that you are also very autonomous and can drive a lot of projects, especially on the content production, with little involvement on our end.”
“We're working with Discovered Labs and have achieved excellent results. Highly recommend the team's delivery. They consistently put out a higher volume of content than the norm.”
Pricing vs Performance Spectrum
Practice timeline
2024
Founded
A third-party directory dates the agency to 2024.
2026
Pricing published in euros and dollars
Retainers from about $8,000 a month, with a $4,995 Search Visibility Diagnostic.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Liam Dunne | Co-Founder | A growth marketer who says he scaled Instantly.ai to $20 million in annual recurring revenue in three years and who publishes on AI search to an audience the agency puts at more than 20,000 marketers. |
| Ben Moore | Co-Founder and CTO | An ex-Stanford AI researcher who, according to the agency, led engineering teams at Aurora and built fraud detection at Stripe, Coinbase, and Brex. He designed the CITABLE framework and the agency's tools. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | A statistical analysis of 2 million AI citations across 10,000 pages and a study of which brands appear in AI training data, both published on the agency's research page. | Discovered Labs AI citation drivers research |
| Method and product | A daily AI Visibility Tracker, an AEO content evaluator, a Reddit thread finder, and the ModelRank brand audit. | Discovered Labs homepage |