Liam Dunne is co-founder of Discovered Labs, the answer engine and generative engine optimization agency for B2B SaaS companies that he runs with CTO Ben Moore. A growth marketer, he says he helped several companies pass $1 million in annual recurring revenue and took Instantly.ai to $20 million in three years, and he now publishes on AI search to an audience the agency puts above 20,000 marketers.
A Growth Marketer and an AI Researcher
Discovered Labs' about page frames the partnership as "an AI researcher and a growth marketer, building the agency they wished existed." Dunne is the growth marketer. The page credits him with scaling B2B SaaS companies past $1 million in annual recurring revenue and with taking Instantly.ai to $20 million in three years. Moore, an ex-Stanford AI researcher, designed the agency's CITABLE framework and tools.
What the Founders Promise
The founders sign the page's closing pitch together: "Over 20,000 people follow our research, and we've helped scale B2B SaaS companies to over eight figures in ARR. If you want to own your category across search and AI, that's what we do." Instantly's head of performance, Liam Collins, is quoted on the same page saying the agency "consistently put out a higher volume of content than the norm."
Pricing and Proof
The agency publishes prices in euros, which we convert at about $1.14: roughly $8,000 to $9,100 a month for its Establish tier and $12,600 to $14,850 for Compete, plus a $4,995 diagnostic. Its case studies name clients including Gladia, incident.io, Granola, and Instantly. The results are self-published, and the agency is new, so buyers should ask for the prompt sets behind each claim.