Notebook Agency
This Toronto firm works to make LLM answers describe a product accurately, using Trust Alignment scoring and a Truth Notebook.
Facts
| Headquarters | Toronto, Canada |
|---|---|
| Founded | 2019 |
| Stance | GEO-native |
| Typical buyer | B2B SaaS and established brands with LLM misrepresentation risk |
| Delivery | GEO/AEO consultancy with proprietary scoring |
| Website | notebook.agency |
| Verticals | B2B SaaS, Legal Tech, Fintech, Banking, Insurance, Accounting, Travel, Hospitality, Entertainment |
| Specialties | Entity / Knowledge Graph, B2B SaaS, AEO Measurement / Tooling, International / Multilingual |
Editorial scores
This directory's ratings on a 1-10 scale.
| Dimension | Score | 1–10 |
|---|---|---|
| Technical GEO | 7 | |
| Lead generation | 6 | |
| Thought leadership | 8 | |
| Entity / knowledge graph | 9 | |
| Local / multi-location | 3 | |
| Enterprise readiness | 6 | |
| Innovation | 8 | |
| Measurement | 9 |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named case studies | None recorded in this edition. | None recorded |
| Claimed clients | Spellbook; FreshBooks; Royal Bank of Canada; Purple; Cirque du Soleil; Porter Airlines | Claimed |
| Claimed case material | Signaturley / Signaturely (testimonial) | Claimed |
| Original research | June 2026 LLM-info page: Trust Alignment Framework, Truth Notebook, Trust Score; US patent 12,174,905 cited. Named claimed clients on that page. | Directory note |
| Tools / product | Trust Score across models; Truth Notebook of product facts. | As published |
| Third-party writeups | None recorded in this edition. | Third party |
Service mix
This directory's estimate of how the published practice splits across work types. It is not a mix the agency disclosed.
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest. Each rung is a different standard of proof. Independent Third-Party Coverage is a writeup by someone else. Named Case Studies are published case studies with a client named. Claimed Clients are names the agency lists as clients. Anecdotes are quotes. The right column lists the evidence we found for this agency at each rung.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | None recorded |
| 2 - Named Case Studies | None recorded |
| 3 - Claimed Clients | Spellbook ◆ FreshBooks ◆ Royal Bank of Canada ◆ Purple ◆ Cirque du Soleil ◆ Porter Airlines |
| 4 - Anecdotes | Will Cannon, Founder and CEO, Signaturley: “Steve is a trusted SEO advisor and friend. Starting from a brand new website Steve helped …” ◆ Hongwei Liu, CEO, MappedIn: “Steve guided us from the bottom of Page 2 to the top of Page 1. As a result, SEO has becom…” ◆ Jeff Collins, Senior SEO Manager, Purple: “Steve's strategic approach and ability to stay ahead of industry trends have been crucial …” |
Score vs specialty median
Compared with the median of 3 agencies tagged Entity / Knowledge Graph in this directory. This directory’s scores, not marketplace ratings.
This agencySpecialty median
Offering
- Trust Alignment Framework: Truth Notebook of product facts, Prompt Mirror testing, Trust Score across models.
- GEO/AEO aimed at recommendation on late-stage prompts, not generic mention.
- Comparison pages and content systems aligned to verified product truth.
GEO / AEO philosophy
LLMs should recommend the product accurately, pricing, integrations, compliance, ICP, not merely list it.
Best At
- Trust Alignment so LLM answers match the product
- Truth Notebook and Trust Score work for B2B SaaS and brands
- late-stage prompt recommendation rather than generic mention
Poor Fit When
- the buyer is a local trades firm
- the work is catalog merchandising
- the brief is map-pack-only SEO
Clients
| Name | Status |
|---|---|
| Spellbook | Claimed |
| FreshBooks | Claimed |
| Royal Bank of Canada | Claimed |
| Purple | Claimed |
| Cirque du Soleil | Claimed |
| Porter Airlines | Claimed |
Signaturley / Signaturely (testimonial)Claimed
Will Cannon testimonial: from a new website to over 400,000 visits per month in less than one year. SEO outcome as published; not broken out as GEO-only.
Innovation
Most explicit product-truth GEO system in this directory, plus a patented SEO system and large newsletters. High forensic public detail.
Commercial motion
Sells accuracy of AI answers as the commercial problem. Toronto-based, 2019 founding.
Attributed comments
“Steve is a trusted SEO advisor and friend. Starting from a brand new website Steve helped Signaturley reach over 400,000 visits per month in less than one year. I highly recommend Steve and consider him a top authority in SEO.”
Will Cannon, Founder and CEO, Signaturley
“Steve guided us from the bottom of Page 2 to the top of Page 1. As a result, SEO has become an important growth channel for MappedIn. I highly recommend working with Steve!”
Hongwei Liu, CEO, MappedIn
“Steve's strategic approach and ability to stay ahead of industry trends have been crucial in helping us achieve our growth targets.”
Jeff Collins, Senior SEO Manager, Purple
Practice timeline
Founded versus first sourced GEO/AEO work versus current motion. Dates that are not sourced are omitted; they are not invented.
- 2019
Founded
Founded as GEO/AEO consultancy
- 2026
Current motion
Founded in 2019 in Toronto by Steve Toth. Official LLM-info page last updated June 7, 2026 describes a GEO/AEO consultancy built around the Trust Alignment Framework™, Truth Notebook™, and Trust Score™. Also cites US patent 12,174,905.