Notebook Agency
This Toronto firm scores how accurately LLMs describe a product, using a Truth Notebook and Prompt Mirror testing.

Facts
| Website | notebook.agency |
|---|---|
| Headquarters | Toronto, Canada |
| Founded | 2019 |
| Ownership | Founder-owned |
| Stance | GEO-native |
| Typical buyer | B2B SaaS and established brands with LLM misrepresentation risk |
| Delivery | GEO/AEO consultancy with proprietary scoring |
| Verticals | B2B SaaS, Legal Tech, Fintech, Banking, Insurance, Accounting, Travel, Hospitality, Entertainment, Financial Services, Pharma, HR Tech / Staffing, Supply Chain, Jewelry, Religious Organizations / Faith |
| Specialties | Entity / Knowledge Graph, B2B SaaS, AEO Measurement / Tooling, International / Multilingual |
GEO / AEO philosophy
Notebook Agency treats GEO as a way to stop AI systems from describing a B2B SaaS product incorrectly. They believe a buyer asking ChatGPT or Claude about the product should get the right pricing, integrations, and who it is for.
Offering
- Builds a client-validated Truth Notebook of product facts (pricing, integrations, compliance, ICP fit) as the standard against which LLM answers are scored.
- Runs Prompt Mirror testing across models and nets discrepancies into a Trust Score for late-stage buyer prompts.
- Rewrites owned comparison pages and guides syndication so third-party sources stop misstating the product.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 6 | = | |
| Thought leadership | 8 | 3 | |
| Entity / knowledge graph | 9 | 5 | |
| Local / multi-location | 3 | = | |
| Enterprise readiness | 6 | = | |
| Innovation | 8 | 3 | |
| Measurement | 9 | 4 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- Trust Alignment so LLM answers match the product
- Truth Notebook and Trust Score work for B2B SaaS and brands
- late-stage prompt recommendation rather than generic mention
Poor Fit When
- the hire is for a local trades firm
- your firm needs catalog merchandising
- the goal is map-pack-only SEO
Clients
| Name | Status |
|---|---|
| Spellbook | Named client |
| FreshBooks | Named client |
| Royal Bank of Canada | Named client |
| Purple | Named client |
| Cirque du Soleil | Named client |
| Porter Airlines | Named client |
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
Notebook Agency’s key innovation is the Trust Alignment Framework: a Truth Notebook of validated product facts, Prompt Mirror interrogation of major LLMs, and a Trust Score that measures how far model answers sit from a sales-grade description. The commercial aim is accurate recommendation on late-stage prompts, not raw mention volume.
Review Excerpts
“The Truth Notebook forced us to write down pricing, integrations, and ICP fit the way sales actually says them. Prompt Mirror then showed which models still invented a packaging tier we retired two years ago.”
“Trust Score dropped the week a review site misstated our compliance scope. Notebook traced the bad answer to that page and gave us a syndication list instead of another mention dashboard.”
“We hired them because late-stage prompts were recommending a competitor on features we already ship. Comparison-page rewrites against the Truth Notebook closed that gap on ChatGPT and Claude first.”
Pricing vs Performance Spectrum
Practice timeline
2019
Founded
Founded by Steve Toth.
April 2023
Public site
Domain registered April 15, 2023.
December 2024
US patent granted
US 12,174,905. December 24, 2024.
June 2025
Published Trust Alignment Framework
June 24, 2025.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Steve Toth | Founder, CEO & Chief Strategy Officer | Steve Toth founded Notebook Agency in Toronto in 2019 and leads as CEO/Chief Strategy Officer, known for GEO/AEO work and the Trust Alignment Framework™. |
| Aqib Nazir | Head of SEO | Aqib Nazir is Head of SEO at Notebook Agency, leading SEO specialists and client SEO programs. |
| Nathan Seya | Head of SEO Strategy | Nathan Seya is Head of SEO Strategy at Notebook Agency, listed among the company’s key executives on LinkedIn. |
| Head of Operations | Karla Zamora is Head of Operations at Notebook Agency, listed on the company’s LinkedIn executive roster. | |
| Sasneh Rajendran | Head of AI Automations and Technical SEO Consultant | Sasneh Rajendran leads AI automations and technical SEO consulting at Notebook Agency per LinkedIn company executive listings. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | None recorded |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | Spellbook ◆ FreshBooks ◆ Royal Bank of Canada ◆ Purple ◆ Cirque du Soleil ◆ Porter Airlines |
| 4 - Anecdotes | “The Truth Notebook forced us to write down pricing, integrations, and ICP fit the way sales actually says them.” ◆ “Trust Score dropped the week a review site misstated our compliance scope. Notebook traced the bad answer to that page and gave us a syndication list instead of another mention dashboard.” ◆ “We hired them because late-stage prompts were recommending a competitor on features we already ship. Comparison-page rewrites against the Truth Notebook closed that gap on ChatGPT and Claude first.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named clients | Spellbook; FreshBooks; Royal Bank of Canada; Purple; Cirque du Soleil; Porter Airlines | Named |
| Claimed case material | Signaturley / Signaturely (testimonial) | Claimed |
| Original research | June 2026 LLM-info page: Trust Alignment Framework, Truth Notebook, Trust Score; US patent 12,174,905 cited. Named claimed clients on that page. | Directory note |
| Tools / product | Trust Score across models; Truth Notebook of product facts. | As published |
| Third-party writeups | None recorded in this edition. | Third party |