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Notebook Agency

This Toronto firm scores how accurately LLMs describe a product, using a Truth Notebook and Prompt Mirror testing.

High confidenceTrust-alignment GEO/AEO for B2B SaaS and established brands
Notebook Agency homepage

Facts

Websitenotebook.agency
HeadquartersToronto, Canada
Founded2019
OwnershipFounder-owned
StanceGEO-native
Typical buyerB2B SaaS and established brands with LLM misrepresentation risk
DeliveryGEO/AEO consultancy with proprietary scoring
VerticalsB2B SaaS, Legal Tech, Fintech, Banking, Insurance, Accounting, Travel, Hospitality, Entertainment, Financial Services, Pharma, HR Tech / Staffing, Supply Chain, Jewelry, Religious Organizations / Faith
SpecialtiesEntity / Knowledge Graph, B2B SaaS, AEO Measurement / Tooling, International / Multilingual

GEO / AEO philosophy

Notebook Agency treats GEO as a way to stop AI systems from describing a B2B SaaS product incorrectly. They believe a buyer asking ChatGPT or Claude about the product should get the right pricing, integrations, and who it is for.

Offering

  • Builds a client-validated Truth Notebook of product facts (pricing, integrations, compliance, ICP fit) as the standard against which LLM answers are scored.
  • Runs Prompt Mirror testing across models and nets discrepancies into a Trust Score for late-stage buyer prompts.
  • Rewrites owned comparison pages and guides syndication so third-party sources stop misstating the product.

Editorial scores

This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.

DimensionScoreScore barVs Directory Median
Technical GEO7
2
Lead generation6
=
Thought leadership8
3
Entity / knowledge graph9
5
Local / multi-location3
=
Enterprise readiness6
=
Innovation8
3
Measurement9
4

Service mix

This directory's estimate of how the published practice splits across work types.

Measurement 20%Digital PR 5%Content 20%GEO / AEO 40%Classic SEO 15%

Best At

  • Trust Alignment so LLM answers match the product
  • Truth Notebook and Trust Score work for B2B SaaS and brands
  • late-stage prompt recommendation rather than generic mention

Poor Fit When

  • the hire is for a local trades firm
  • your firm needs catalog merchandising
  • the goal is map-pack-only SEO

Clients

NameStatus
SpellbookNamed client
FreshBooksNamed client
Royal Bank of CanadaNamed client
PurpleNamed client
Cirque du SoleilNamed client
Porter AirlinesNamed client

Claim strength

  • Named clients
  • Clients in case studies
  • Verified clients

Innovation

Notebook Agency’s key innovation is the Trust Alignment Framework: a Truth Notebook of validated product facts, Prompt Mirror interrogation of major LLMs, and a Trust Score that measures how far model answers sit from a sales-grade description. The commercial aim is accurate recommendation on late-stage prompts, not raw mention volume.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costNotebook Agency

Practice timeline

2019

Founded

Founded by Steve Toth.

April 2023

Public site

Domain registered April 15, 2023.

December 2024

US patent granted

US 12,174,905. December 24, 2024.

June 2025

Published Trust Alignment Framework

June 24, 2025.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Steve TothFounder, CEO & Chief Strategy OfficerSteve Toth founded Notebook Agency in Toronto in 2019 and leads as CEO/Chief Strategy Officer, known for GEO/AEO work and the Trust Alignment Framework™.
Aqib NazirHead of SEOAqib Nazir is Head of SEO at Notebook Agency, leading SEO specialists and client SEO programs.
Nathan SeyaHead of SEO StrategyNathan Seya is Head of SEO Strategy at Notebook Agency, listed among the company’s key executives on LinkedIn.
Karla ZamoraHead of OperationsKarla Zamora is Head of Operations at Notebook Agency, listed on the company’s LinkedIn executive roster.
Sasneh RajendranHead of AI Automations and Technical SEO ConsultantSasneh Rajendran leads AI automations and technical SEO consulting at Notebook Agency per LinkedIn company executive listings.

Proof ladder

This section ranks the public proof behind the agency from strongest to weakest.

RungEvidence for this agency
1 - Independent Third-Party CoverageNone recorded
2 - Case StudiesNone recorded
3 - Named ClientsSpellbook ◆ FreshBooks ◆ Royal Bank of Canada ◆ Purple ◆ Cirque du Soleil ◆ Porter Airlines
4 - Anecdotes“The Truth Notebook forced us to write down pricing, integrations, and ICP fit the way sales actually says them.” ◆ “Trust Score dropped the week a review site misstated our compliance scope. Notebook traced the bad answer to that page and gave us a syndication list instead of another mention dashboard.” ◆ “We hired them because late-stage prompts were recommending a competitor on features we already ship. Comparison-page rewrites against the Truth Notebook closed that gap on ChatGPT and Claude first.”

Evidence stack

This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").

TypeDescriptionStrength
Named clientsSpellbook; FreshBooks; Royal Bank of Canada; Purple; Cirque du Soleil; Porter AirlinesNamed
Claimed case materialSignaturley / Signaturely (testimonial)Claimed
Original researchJune 2026 LLM-info page: Trust Alignment Framework, Truth Notebook, Trust Score; US patent 12,174,905 cited. Named claimed clients on that page.Directory note
Tools / productTrust Score across models; Truth Notebook of product facts.As published
Third-party writeupsNone recorded in this edition.Third party

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