Entertainment
Fans now ask AI platforms what to watch, hear, or attend, and which shows, artists, and venues are worth the ticket. Our independent analysts studied the agencies that have had the most success at entertainment GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency shapes how AI platforms describe your titles, artists, or venues, and how it tracks tickets, streams, or subscriptions. |
|---|---|
| Proof that matters | Ask for entertainment clients and a dated result in tickets, subscriptions, or AI citations. |
| Common mismatch | A B2B lead-generation shop, or a firm with no PR or fan community work. |
| Typical engagement | Expect a retainer that covers title, artist, or venue pages, PR, and release calendars. |
Recommended Entertainment GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | First Page Sage | Entertainment companies that need AI visibility for titles and brands | First Page Sage runs a dedicated entertainment practice page with thought leadership and GEO programs. | First Page Sage publishes industry-wide entertainment results averaging $1.4M per year in new net revenue. Clients include NBC, ABC Television, KidzBop, and Atlantic Records. Key editorial scores were thought leadership (9/10), entity and knowledge graph (7/10), and enterprise readiness (6/10). |
| 2 | VML | Entertainment companies that want brand and commerce work from a global network | VML runs a sport, experiential, and entertainment practice and offers brand, commerce, and content work. | An agency-published case study covers a gaming and entertainment campaign without the client's name. Key editorial scores were thought leadership (5/10), entity and knowledge graph (4/10), and enterprise readiness (8/10). |
| 3 | Embarque | Entertainment companies that want SEO and GEO from a small specialist | Embarque lists entertainment among the industries it serves and includes GEO in every program. | An agency-published case study covers a gaming server without the client's name. Key editorial scores were thought leadership (5/10), entity and knowledge graph (4/10), and enterprise readiness (3/10). |
| 4 | WebFX | Entertainment companies that want AI search work from a large full-service firm | WebFX runs a recreation and entertainment practice and sells AI search optimization alongside SEO, paid media, and web design. | No entertainment clients or case studies recorded in this edition. Key editorial scores were thought leadership (4/10), entity and knowledge graph (4/10), and enterprise readiness (8/10). |
| 5 | Weber Shandwick | Entertainment companies that want earned media that shapes what AI repeats | Weber Shandwick runs a media and entertainment practice and offers earned media and AI reputation programs. | No entertainment clients or case studies recorded in this edition. Key editorial scores were thought leadership (6/10), entity and knowledge graph (5/10), and enterprise readiness (8/10). |
| 6 | Deloitte Digital | Entertainment companies that want digital marketing backed by a consulting firm | Deloitte Digital runs a telecommunications, media, and entertainment practice and pairs digital marketing with consulting-led transformation. | No entertainment clients or case studies recorded in this edition. Key editorial scores were thought leadership (5/10), entity and knowledge graph (5/10), and enterprise readiness (9/10). |
| 7 | Notebook Agency | Entertainment brands that need AI answers to match brand facts | Notebook lists an entertainment brand among its consumer clients and scores pages for how closely AI answers match brand facts. | Clients include Cirque du Soleil. Key editorial scores were thought leadership (8/10), entity and knowledge graph (9/10), and enterprise readiness (6/10). |
Entertainment GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| First Page Sage | Retainers run $6,000–$12,000/month, per the firm. |
| VML | Quotes are custom. |
| Embarque | Quotes are custom. |
| WebFX | $3,000+/month for SEO services, per its pricing page. |
| Weber Shandwick | Quotes are custom. |
| Deloitte Digital | Quotes are custom. |
| Notebook Agency | Quotes are custom. |
How We Ranked These Agencies
- We started with the 11 GEO agencies in our directory that have a serious entertainment practice.
- To qualify, a firm had to sell GEO and show entertainment on its own site: an entertainment service page, work for an entertainment client, or entertainment listed among the industries it serves.
- Each firm received a fit score out of 100. Entertainment depth is worth 20 points, entertainment proof 20, GEO depth 25, and three GEO and AEO editorial scores from our agency reviews 35: thought leadership (14), entity and knowledge graph (12), and enterprise readiness (9).
- Entertainment proof ranks entertainment case studies that name the client first, then entertainment case studies without client names, then entertainment clients shown by logo, name, or testimonial, then an entertainment service page alone.
- The seven highest fit scores are listed. Ties went to the firm with the higher average across all eight editorial scores.
| Rank | Agency | Entertainment depth | Entertainment proof | GEO depth | Thought leadership | Entity | Enterprise | Fit score | Why this rank |
|---|---|---|---|---|---|---|---|---|---|
| 1 | First Page Sage | Entertainment page with industry-wide results (20) | Entertainment client logos (10) | GEO in every program (20) | 9/10 | 7/10 | 6/10 | 76.4 | Top thought leadership score, GEO in every program, an entertainment page with industry-wide results, and entertainment client logos. |
| 2 | VML | Entertainment page (15) | Unnamed entertainment case studies (14) | General GEO service (10) | 5/10 | 4/10 | 8/10 | 58.0 | A sport, experiential, and entertainment page and an entertainment case study without the client's name; AI search work sits in a general service line. |
| 3 | Embarque | Entertainment listed among industries (6) | Unnamed entertainment case studies (14) | GEO in every program (20) | 5/10 | 4/10 | 3/10 | 54.5 | GEO in every program, entertainment listed among its industries, and an entertainment case study without the client's name. |
| 4 | WebFX | Entertainment page (15) | Entertainment page only (5) | GEO on its entertainment page (15) | 4/10 | 4/10 | 8/10 | 52.6 | A recreation and entertainment page with GEO on it, with no entertainment clients shown. |
| 5 | Weber Shandwick | Entertainment page (15) | Entertainment page only (5) | General GEO service (10) | 6/10 | 5/10 | 8/10 | 51.6 | A media and entertainment page, with no entertainment clients shown; AI search work sits in a general service line. |
| 6 | Deloitte Digital | Entertainment page (15) | Entertainment page only (5) | General GEO service (10) | 5/10 | 5/10 | 9/10 | 51.1 | Top enterprise readiness score and a telecommunications, media, and entertainment page, with no entertainment clients shown; AI search work sits in a general service line. |
| 7 | Notebook Agency | Entertainment not listed (0) | Entertainment clients named (10) | General GEO service (10) | 8/10 | 9/10 | 6/10 | 47.4 | Top entity score and entertainment clients by name, with no entertainment page; AI search work sits in a general service line. |