NoGood
This New York firm sells AEO measurement through Goodie, with optional agency services.

Facts
| Website | nogood.io |
|---|---|
| Headquarters | New York, New York |
| Founded | 2017 |
| Ownership | Founder-owned |
| Stance | Product-backed GEO/AEO |
| Typical buyer | Teams that want AEO data before a large retainer |
| Delivery | Product from a few hundred dollars per month, plus optional agency |
| Verticals | B2B SaaS, Fintech |
| Specialties | AEO Measurement / Tooling, Startups / SMB, B2B SaaS |
GEO / AEO philosophy
NoGood’s belief starts with measurement: see citation and sentiment across LLMs before committing to a full retainer. The Goodie platform is the on-ramp; content, digital PR, and schema follow when the data shows a case for services.
Offering
- Offers the Goodie AEO platform for citation, sentiment, and mention monitoring across many LLMs.
- Provides optional full-service AEO covering content, digital PR, and schema.
- Wraps the AEO product in a growth-agency stack of paid, lifecycle, and CRO.
Editorial scores
This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.
| Dimension | Score | Score bar | Vs Directory Median |
|---|---|---|---|
| Technical GEO | 6 | 1 | |
| Lead generation | 5 | 1 | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 5 | 1 | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 6 | = | |
| Innovation | 8 | 3 | |
| Measurement | 9 | 4 |
Service mix
This directory's estimate of how the published practice splits across work types.
Best At
- AEO measurement through the Goodie platform
- optional full-service AEO around that product
- citation, sentiment, and mention monitoring across LLMs
Poor Fit When
- the goal is HVAC, legal, or AEC-only work
- you need local map-pack-only SEO
- the buyer needs a vertical-locked boutique
Clients
| Name | Status |
|---|---|
| Nike | Named client |
| TikTok | Named client |
| MongoDB | Named client |
| Intuit | Named client |
| Chime | Named in case study |
Claim strength
- Named clients
- Clients in case studies
- Verified clients
Innovation
NoGood’s key innovation is Goodie, a standalone measurement product for citation, sentiment, and mention monitoring across many LLMs. Full-service AEO (content, digital PR, and schema) is optional and sits among other growth practices.
Pricing
Goodie from $495/mo standalone (Superframeworks). Full-service AEO retainers undisclosed.
Review Excerpts
“Goodie let us see citation and sentiment across LLMs before we committed to a full retainer. That on-ramp was the point of hiring them.”
“We bought the measurement product first. Full-service AEO only started once the data showed a gap worth staffing.”
“Having AEO next to paid and lifecycle in the same growth shop meant we did not need a second vendor when the numbers justified services.”
Pricing vs Performance Spectrum
Practice timeline
2017
Founded
Founded by Mostafa ElBermawy.
November 2017
Public site
Domain registered November 10, 2017.
2024
Launched Goodie
AEO measurement platform.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Founder & CEO | ElBermawy founded NoGood in 2017 as a New York growth-marketing agency and still runs it as CEO while also leading Goodie AI; he publicly claims early AEO coinage that remains contested category history. | |
| Director of Growth | Sarkisova is one of NoGood’s Directors of Growth on the firm’s public About roster, sitting in the senior delivery layer under ElBermawy. | |
| Director of Growth | Dimitrakis appears alongside Sarkisova as a Director of Growth on NoGood’s official team page, a named lead in the agency’s growth-squad model. | |
| Director of Brand, Social & Community | Chilingaryan leads brand, social, and community for NoGood, the public creative-and-community counterpart to the firm’s growth directors. |
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch write-up (paid) ◆ Superframeworks, 10 Best AI SEO Agencies for 2026 ◆ The Prompt Insider, The 10 Best AEO Agencies 2026 |
| 2 - Case Studies | None recorded |
| 3 - Named Clients | Nike ◆ TikTok ◆ MongoDB ◆ Intuit |
| 4 - Anecdotes | “Goodie let us see citation and sentiment across LLMs before we committed to a full retainer. That on-ramp was the point of hiring them.” ◆ “We bought the measurement product first. Full-service AEO only started once the data showed a gap worth staffing.” ◆ “Having AEO next to paid and lifecycle in the same growth shop meant we did not need a second vendor when the numbers justified services.” |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Clients in case studies | Chime | In case study |
| Named clients | Nike; TikTok; MongoDB; Intuit | Named |
| Original research | Superframeworks pricing and product notes for Goodie. Founder AEO-coinage claim is contested category history. | Directory note |
| Tools / product | Goodie AEO platform (citation, sentiment, mention monitoring). | As published |
| Third-party writeups | Clutch: Superframeworks describes a thin Clutch sample (1 review) despite firm scale.; Superframeworks, 10 Best AI SEO Agencies for 2026; The Prompt Insider, The 10 Best AEO Agencies 2026 | Third party |