NoGood
This New York firm sells AEO measurement through Goodie, with optional agency services.
Facts
| Headquarters | New York, New York |
|---|---|
| Founded | 2017 |
| Stance | Product-backed GEO/AEO |
| Typical buyer | Teams that want AEO data before a large retainer |
| Delivery | Product from a few hundred dollars per month, plus optional agency |
| Website | nogood.io |
| Verticals | B2B SaaS, Fintech |
| Specialties | AEO Measurement / Tooling, Startups / SMB, B2B SaaS |
Editorial scores
This directory's ratings on a 1-10 scale.
| Dimension | Score | 1–10 |
|---|---|---|
| Technical GEO | 6 | |
| Lead generation | 5 | |
| Thought leadership | 6 | |
| Entity / knowledge graph | 5 | |
| Local / multi-location | 2 | |
| Enterprise readiness | 6 | |
| Innovation | 8 | |
| Measurement | 9 |
Evidence stack
This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").
| Type | Description | Strength |
|---|---|---|
| Named case studies | None recorded in this edition. | None recorded |
| Claimed clients | Nike; TikTok; MongoDB; Intuit; Chime | Claimed |
| Original research | Superframeworks pricing and product notes for Goodie. Founder AEO-coinage claim is contested category history. | Directory note |
| Tools / product | Goodie AEO platform (citation, sentiment, mention monitoring). | As published |
| Third-party writeups | Clutch: Superframeworks describes a thin Clutch sample (1 review) despite firm scale.; Superframeworks, 10 Best AI SEO Agencies for 2026; The Prompt Insider, The 10 Best AEO Agencies 2026 | Third party |
Service mix
This directory's estimate of how the published practice splits across work types. It is not a mix the agency disclosed.
Proof ladder
This section ranks the public proof behind the agency from strongest to weakest. Each rung is a different standard of proof. Independent Third-Party Coverage is a writeup by someone else. Named Case Studies are published case studies with a client named. Claimed Clients are names the agency lists as clients. Anecdotes are quotes. The right column lists the evidence we found for this agency at each rung.
| Rung | Evidence for this agency |
|---|---|
| 1 - Independent Third-Party Coverage | Clutch write-up (no score invented here) ◆ Superframeworks, 10 Best AI SEO Agencies for 2026 ◆ The Prompt Insider, The 10 Best AEO Agencies 2026 |
| 2 - Named Case Studies | None recorded |
| 3 - Claimed Clients | Nike ◆ TikTok ◆ MongoDB ◆ Intuit ◆ Chime |
| 4 - Anecdotes | None recorded |
Score vs specialty median
Compared with the median of 14 agencies tagged AEO Measurement / Tooling in this directory. This directory’s scores, not marketplace ratings.
This agencySpecialty median
Offering
- Goodie AEO platform for citation, sentiment, and mention monitoring across many LLMs.
- Optional full-service AEO: content, digital PR, schema.
- Growth-agency wrapper (paid, lifecycle, CRO) around the AEO product.
GEO / AEO philosophy
Measure AI-search visibility with a product first, then staff a retainer if the data justifies it.
AEO coinage is claimed alongside competing 2017 AEO origin stories; treat as contested history.
Best At
- AEO measurement through the Goodie platform
- optional full-service AEO around that product
- citation, sentiment, and mention monitoring across LLMs
Poor Fit When
- the brief is HVAC, legal, or AEC-only work
- the work is local map-pack-only SEO
- the buyer is looking for a vertical-locked boutique
Clients
| Name | Status |
|---|---|
| Nike | Claimed |
| TikTok | Claimed |
| MongoDB | Claimed |
| Intuit | Claimed |
| Chime | Claimed |
Innovation
The standalone measurement product is the distinctive asset. Full-service GEO is one practice among many.
Commercial motion
Sells Goodie as an on-ramp, then services. Not a vertical HVAC/legal/AEC specialist.
Goodie from $495/mo standalone (Superframeworks). Full-service AEO retainers undisclosed.
Practice timeline
Founded versus first sourced GEO/AEO work versus current motion. Dates that are not sourced are omitted; they are not invented.
- 2017
Founded
AEO coinage claimed
- 2026
Current motion
Superframeworks: New York growth-marketing agency founded 2017; founder Mostafa ElBermawy claims to have coined “AEO.” Treat the coinage claim as contested category history (Kalicube also claims 2017 AEO coinage).