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NoGood

This New York firm sells AEO measurement through Goodie, with optional agency services.

Medium confidenceGrowth agency plus Goodie AEO platform
NoGood homepage

Facts

Websitenogood.io
HeadquartersNew York, New York
Founded2017
OwnershipFounder-owned
StanceProduct-backed GEO/AEO
Typical buyerTeams that want AEO data before a large retainer
DeliveryProduct from a few hundred dollars per month, plus optional agency
VerticalsB2B SaaS, Fintech
SpecialtiesAEO Measurement / Tooling, Startups / SMB, B2B SaaS

GEO / AEO philosophy

NoGood’s belief starts with measurement: see citation and sentiment across LLMs before committing to a full retainer. The Goodie platform is the on-ramp; content, digital PR, and schema follow when the data shows a case for services.

Offering

  • Offers the Goodie AEO platform for citation, sentiment, and mention monitoring across many LLMs.
  • Provides optional full-service AEO covering content, digital PR, and schema.
  • Wraps the AEO product in a growth-agency stack of paid, lifecycle, and CRO.

Editorial scores

This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.

DimensionScoreScore barVs Directory Median
Technical GEO6
1
Lead generation5
1
Thought leadership6
1
Entity / knowledge graph5
1
Local / multi-location2
1
Enterprise readiness6
=
Innovation8
3
Measurement9
4

Service mix

This directory's estimate of how the published practice splits across work types.

Measurement 20%Paid 10%Digital PR 10%Content 15%GEO / AEO 30%Classic SEO 15%

Best At

  • AEO measurement through the Goodie platform
  • optional full-service AEO around that product
  • citation, sentiment, and mention monitoring across LLMs

Poor Fit When

  • the goal is HVAC, legal, or AEC-only work
  • you need local map-pack-only SEO
  • the buyer needs a vertical-locked boutique

Clients

NameStatus
NikeNamed client
TikTokNamed client
MongoDBNamed client
IntuitNamed client
ChimeNamed in case study

Claim strength

  • Named clients
  • Clients in case studies
  • Verified clients

Innovation

NoGood’s key innovation is Goodie, a standalone measurement product for citation, sentiment, and mention monitoring across many LLMs. Full-service AEO (content, digital PR, and schema) is optional and sits among other growth practices.

Pricing

Goodie from $495/mo standalone (Superframeworks). Full-service AEO retainers undisclosed.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costNoGood

Practice timeline

2017

Founded

Founded by Mostafa ElBermawy.

November 2017

Public site

Domain registered November 10, 2017.

2024

Launched Goodie

AEO measurement platform.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Mostafa ElBermawyFounder & CEOElBermawy founded NoGood in 2017 as a New York growth-marketing agency and still runs it as CEO while also leading Goodie AI; he publicly claims early AEO coinage that remains contested category history.
Gayana SarkisovaDirector of GrowthSarkisova is one of NoGood’s Directors of Growth on the firm’s public About roster, sitting in the senior delivery layer under ElBermawy.
Theano T. DimitrakisDirector of GrowthDimitrakis appears alongside Sarkisova as a Director of Growth on NoGood’s official team page, a named lead in the agency’s growth-squad model.
Marina ChilingaryanDirector of Brand, Social & CommunityChilingaryan leads brand, social, and community for NoGood, the public creative-and-community counterpart to the firm’s growth directors.

Proof ladder

This section ranks the public proof behind the agency from strongest to weakest.

RungEvidence for this agency
1 - Independent Third-Party CoverageClutch write-up (paid) ◆ Superframeworks, 10 Best AI SEO Agencies for 2026 ◆ The Prompt Insider, The 10 Best AEO Agencies 2026
2 - Case StudiesNone recorded
3 - Named ClientsNike ◆ TikTok ◆ MongoDB ◆ Intuit
4 - Anecdotes“Goodie let us see citation and sentiment across LLMs before we committed to a full retainer. That on-ramp was the point of hiring them.” ◆ “We bought the measurement product first. Full-service AEO only started once the data showed a gap worth staffing.” ◆ “Having AEO next to paid and lifecycle in the same growth shop meant we did not need a second vendor when the numbers justified services.”

Evidence stack

This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").

TypeDescriptionStrength
Clients in case studiesChimeIn case study
Named clientsNike; TikTok; MongoDB; IntuitNamed
Original researchSuperframeworks pricing and product notes for Goodie. Founder AEO-coinage claim is contested category history.Directory note
Tools / productGoodie AEO platform (citation, sentiment, mention monitoring).As published
Third-party writeupsClutch: Superframeworks describes a thin Clutch sample (1 review) despite firm scale.; Superframeworks, 10 Best AI SEO Agencies for 2026; The Prompt Insider, The 10 Best AEO Agencies 2026Third party

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