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Altus Marketing

Altus Marketing is a New York City agency founded in 2025 by Maddie Lynch that offers SEO, local SEO, and generative engine optimization to small businesses. It reports a design-build client growing from 5 to 6,347 organic visits a month in seven months.

Low confidenceSEO, local SEO, and GEO for small businesses
Altus Marketing homepage

Facts

Websitealtusmarketing.co
HeadquartersNew York, New York (Altus Marketing LinkedIn page)
Founded2025
OwnershipFounder-led
StanceSEO practice with GEO
Typical buyerSmall and local service businesses in healthcare, construction, hospitality, and professional services, with owners and founders buying
DeliveryFounder-led New York City agency of about three people, with a planning month before content starts and month-to-month terms
VerticalsLocal Services, Home Services, Construction, Medical (clinics & hospitals), Hospitality
SpecialtiesLocal SEO / Local GEO, Startups / SMB, Lead Generation

Buyers, use cases, price, and similar agencies

Who uses itIts clients are small and local businesses, including Seriously Skin, TXR Architects + Constructors, Meander Hospitality, and Barnes Creative Studios, with owners and founders buying.
What forTeams hire it for local SEO and Map Pack work, SEO content, GEO, technical audits, web design, and a 12-month roadmap.
PriceAltus Marketing is in the $ band, the lowest of our four monthly cost bands. 17 of the 110 agencies we review are in that band. It does not list prices, so its band is our estimate.
Similar agenciesSiana Marketing, Focus Digital, and SearchBloom are also listed in our GEO agency reviews. All three are in the $ monthly cost band.

GEO / AEO philosophy

Altus runs SEO and GEO as one campaign. Its process page says strong SEO fundamentals fuel GEO results and GEO signals reinforce SEO, and that it picks the searches customers type into Google or an AI tool, then builds authority on those searches as quickly as it can.

In an October 2026 interview with Focus Digital, founder Maddie Lynch said, "Both are trying to match a question to the best answer. If your content is not built around a real question, it will not surface." Altus reports its own client figures, so the results are self-published.

Offering

  • Offers SEO, local SEO, and GEO to small businesses on one 12-month roadmap.
  • Writes ghostwritten pages and posts, seven a month, for the client to approve.
  • Adds technical audits, web design, and monthly reporting on rankings, AI recommendations, and leads.

Editorial scores

We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.

DimensionScoreVs median
Technical GEO6=
Lead generation82
Thought leadership42
Entity / knowledge graph61
Local / multi-location85
Enterprise readiness24
Innovation5=
Measurement71

Service mix

We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.

Measurement 10%Digital PR 5%Content 25%GEO / AEO 25%Classic SEO 35%

Best At

  • local SEO and Map Pack work for small businesses
  • SEO and GEO planned together on one 12-month roadmap
  • month-to-month terms with direct access to the founder

Poor Fit When

  • you need public monthly retainer prices
  • you need a large team or enterprise-scale programs
  • you need paid media run by the same team

Clients

NameStatus
Seriously SkinNamed client
TXR Architects + ConstructorsNamed client
Meander HospitalityNamed client
Barnes Creative StudiosNamed client
Voted Number OneNamed client

Innovation

Altus follows existing GEO practice, which is what gets results. It audits a client's AI citation footprint, then works on authority statements, placement in best-of and comparison articles, expert mentions, and review profiles. The newer part is the scale, since Altus offers that work to small businesses on month-to-month terms.

Pricing

Altus Marketing does not list prices and quotes after a free audit and strategy call. We estimate its retainers at about $3,000 a month, in the $ band.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costAltus Marketing

Practice timeline

2025

Agency founded

Maddie Lynch founds Altus Marketing in New York City.

July 2026

GEO versus AEO guide

Altus publishes a GEO versus AEO guide for small businesses.

October 2026

Founder interview

Focus Digital interviews Maddie Lynch about small business GEO.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Maddie LynchFounder and CEOFounded Altus Marketing in 2025, leads strategy for each client, and has worked as an SEO campaign strategist.

Evidence

TypeDescriptionSource
Case results reported by the agencyDesign-build firmAltus Marketing design-build case study
Figures reported by the agencyDesign-build case figures on the agency's site; no independent study.Altus Marketing design-build case study
Method and productNo standalone product recorded; AI visibility tracking is part of monthly reporting.Altus Marketing GEO page
Third-party writeupsAltus Marketing LinkedIn page; Focus Digital interview with Maddie Lynch

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