Altus Marketing
Altus Marketing is a New York City agency founded in 2025 by Maddie Lynch that offers SEO, local SEO, and generative engine optimization to small businesses. It reports a design-build client growing from 5 to 6,347 organic visits a month in seven months.

Facts
| Website | altusmarketing.co |
|---|---|
| Headquarters | New York, New York (Altus Marketing LinkedIn page) |
| Founded | 2025 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | Small and local service businesses in healthcare, construction, hospitality, and professional services, with owners and founders buying |
| Delivery | Founder-led New York City agency of about three people, with a planning month before content starts and month-to-month terms |
| Verticals | Local Services, Home Services, Construction, Medical (clinics & hospitals), Hospitality |
| Specialties | Local SEO / Local GEO, Startups / SMB, Lead Generation |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are small and local businesses, including Seriously Skin, TXR Architects + Constructors, Meander Hospitality, and Barnes Creative Studios, with owners and founders buying. |
|---|---|
| What for | Teams hire it for local SEO and Map Pack work, SEO content, GEO, technical audits, web design, and a 12-month roadmap. |
| Price | Altus Marketing is in the $ band, the lowest of our four monthly cost bands. 17 of the 110 agencies we review are in that band. It does not list prices, so its band is our estimate. |
| Similar agencies | Siana Marketing, Focus Digital, and SearchBloom are also listed in our GEO agency reviews. All three are in the $ monthly cost band. |
GEO / AEO philosophy
Altus runs SEO and GEO as one campaign. Its process page says strong SEO fundamentals fuel GEO results and GEO signals reinforce SEO, and that it picks the searches customers type into Google or an AI tool, then builds authority on those searches as quickly as it can.
In an October 2026 interview with Focus Digital, founder Maddie Lynch said, "Both are trying to match a question to the best answer. If your content is not built around a real question, it will not surface." Altus reports its own client figures, so the results are self-published.
Offering
- Offers SEO, local SEO, and GEO to small businesses on one 12-month roadmap.
- Writes ghostwritten pages and posts, seven a month, for the client to approve.
- Adds technical audits, web design, and monthly reporting on rankings, AI recommendations, and leads.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 6 | = | |
| Lead generation | 8 | 2 | |
| Thought leadership | 4 | 2 | |
| Entity / knowledge graph | 6 | 1 | |
| Local / multi-location | 8 | 5 | |
| Enterprise readiness | 2 | 4 | |
| Innovation | 5 | = | |
| Measurement | 7 | 1 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- local SEO and Map Pack work for small businesses
- SEO and GEO planned together on one 12-month roadmap
- month-to-month terms with direct access to the founder
Poor Fit When
- you need public monthly retainer prices
- you need a large team or enterprise-scale programs
- you need paid media run by the same team
Clients
| Name | Status |
|---|---|
| Seriously Skin | Named client |
| TXR Architects + Constructors | Named client |
| Meander Hospitality | Named client |
| Barnes Creative Studios | Named client |
| Voted Number One | Named client |
Innovation
Altus follows existing GEO practice, which is what gets results. It audits a client's AI citation footprint, then works on authority statements, placement in best-of and comparison articles, expert mentions, and review profiles. The newer part is the scale, since Altus offers that work to small businesses on month-to-month terms.
Pricing
Altus Marketing does not list prices and quotes after a free audit and strategy call. We estimate its retainers at about $3,000 a month, in the $ band.
Review Excerpts
“Before working with Altus, we were getting about 5-8 consultation requests per month. Within six months, we were ranking #2 in the Google Map Pack for 'skincare Chagrin Falls' and consistently receiving 25+ consultation requests each month.”
“Maddie with Altus Marketing has been a game changer for our startup. She's responsive, clear about timelines and expectations, and comes up with strong ideas for our SEO blog content. We're already starting to see our traffic grow and our metrics move in the right direction.”
“Maddie is extremely knowledgeable and organized making it easy to understand, even the most difficult technical aspects. We have complete confidence that Maddie is the right person to help us reach all our goals.”
“Month one was all planning. We did not see a new page go live until month two, and every draft needed our approval before it published.”
Pricing vs Performance Spectrum
Practice timeline
2025
Agency founded
Maddie Lynch founds Altus Marketing in New York City.
July 2026
GEO versus AEO guide
Altus publishes a GEO versus AEO guide for small businesses.
October 2026
Founder interview
Focus Digital interviews Maddie Lynch about small business GEO.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Maddie Lynch | Founder and CEO | Founded Altus Marketing in 2025, leads strategy for each client, and has worked as an SEO campaign strategist. |
Evidence
| Type | Description | Source |
|---|---|---|
| Case results reported by the agency | Design-build firm | Altus Marketing design-build case study |
| Figures reported by the agency | Design-build case figures on the agency's site; no independent study. | Altus Marketing design-build case study |
| Method and product | No standalone product recorded; AI visibility tracking is part of monthly reporting. | Altus Marketing GEO page |
| Third-party writeups | Altus Marketing LinkedIn page; Focus Digital interview with Maddie Lynch |