Reboot Online
Reboot Online is a London search agency founded in 2012 by Shai and Naomi Aharony that sells SEO, digital PR, and generative engine optimization to enterprise and mid-market brands. It reports helping TUI become the top recommended family holiday provider in AI search.
Facts
| Website | rebootonline.com |
|---|---|
| Headquarters | London, United Kingdom (Reboot Online contact page) |
| Founded | 2012 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | Enterprise and mid-market brands in travel, finance, insurance, and retail, with marketing and brand leaders buying |
| Delivery | Fully remote agency registered in London, with about 80 staff including data scientists and native language specialists |
| Verticals | Travel, Insurance, Financial Services |
| Specialties | Digital PR / Off-site GEO, Technical GEO, International / Multilingual |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are enterprise and mid-market brands, including TUI, Just Eat Takeaway.com, BrokerChooser, and Alan Boswell Group, with marketing and brand leaders buying. |
|---|---|
| What for | Teams hire it for technical SEO, content, digital PR, prompt testing, AI citation benchmarking, and AI-focused PR campaigns. |
| Price | Reboot Online is in the $$ band, the second of our four monthly cost bands. 39 of the 109 agencies we review are in that band. It does not list prices, so its band is our estimate. |
| Similar agencies | Rise at Seven, Digitaloft, and Exposure Ninja are also listed in our GEO agency reviews. All three are in the $$ monthly cost band. |
GEO / AEO philosophy
Reboot says search advice should come from controlled tests, so it runs its own experiments with an in-house data science team.
Its case studies report detailed figures, though the results are self-published.
Offering
- Sells technical SEO, content, and digital PR to enterprise and mid-market brands.
- Runs prompt testing, AI citation benchmarking, and fan-out query analysis for AI search.
- Sells AI-focused PR campaigns under its AiPR brand.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 1 | |
| Lead generation | 5 | 1 | |
| Thought leadership | 7 | 1 | |
| Entity / knowledge graph | 6 | 1 | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 7 | 1 | |
| Innovation | 8 | 3 | |
| Measurement | 7 | 1 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- digital PR that shapes how AI tools describe a brand
- tested SEO and GEO methods backed by data science
- international campaigns with native language specialists
Poor Fit When
- you need public monthly retainer prices
- you need paid media run by the same team
- the goal is ranking a single local storefront
Clients
| Name | Status |
|---|---|
| TUI | Named in case study |
| Just Eat Takeaway.com | Named in case study |
| BrokerChooser | Named client |
| Alan Boswell Group | Named client |
| Showers to You | Named client |
- Named client
- Named in case study
Innovation
Reboot runs prompt tests across AI tools, fan-out query analysis, and AI-focused PR, and publishes a weekly GEO newsletter.
Pricing
Reboot Online does not list prices and quotes after a consultation. We estimate its retainers at about $7,000 a month, in the $$ band.
Review Excerpts
“We highly value Reboot's partnership. Most importantly, they are great people to work with: professional, transparent, and focused on long-term results.”
“Reboot combines brilliant data expertise with strong PR instincts. Their team consistently uncovered unique data insights and transformed complex datasets into media-friendly stories that delivered great coverage.”
“In my eyes the FOI campaign is the best campaign Reboot have produced for Alan Boswell Group since we agreed to work with you.”
Pricing vs Performance Spectrum
Practice timeline
2012
Agency founded
Shai and Naomi Aharony found Reboot Online.
2026
GEO roundtables
Reboot lists GEO roundtables and a weekly GEO newsletter.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Shai Aharony | Cofounder and CEO | Cofounded Reboot Online in 2012 and leads the agency; he has worked in SEO for almost 25 years. |
| Naomi Aharony | Cofounder | Cofounded Reboot Online in 2012. |
Evidence
| Type | Description | Source |
|---|---|---|
| Case results reported by the agency | Property insurance provider | Reboot Online case studies |
| Figures reported by the agency | TUI and insurance case figures on the agency's site; no independent study. | Reboot Online case studies |
| Method and product | Prompt testing and AI citation benchmarking run by its data team. | Reboot Online GEO page |