Sure Oak
Sure Oak is a Brooklyn SEO agency, led by CEO Nick Fraunfelder, that sells custom SEO and generative engine optimization programs to B2B and technology brands. It publishes link-building retainers from $3,500 a month, says the average client stays 21 months or longer, and has published studies of 55 banks and credit unions on SEO and AI search.
Facts
| Website | sureoak.com |
|---|---|
| Headquarters | Brooklyn, New York (agency site) |
| Founded | 2017 |
| Ownership | Privately held; CEO Nick Fraunfelder acquired the agency in 2023 |
| Stance | SEO practice with GEO |
| Typical buyer | B2B and technology brands, plus finance, insurance, and manufacturing companies |
| Delivery | Brooklyn agency with a dedicated SEO strategist on each account |
| Verticals | B2B SaaS, High Tech |
| Specialties | Content & Thought Leadership, Enterprise, B2B SaaS |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are B2B and technology brands and companies in sectors such as packaging, skilled trades, and financial services, including Superior Skilled Trades and The Federal Group. |
|---|---|
| What for | Teams hire it for SEO strategy, content, link building, technical work, and generative engine optimization, with reporting from a dedicated strategist. |
| Price | Sure Oak is in the $$ band, the second of our four monthly cost bands. 35 of the 97 agencies we review are in that band. It publishes link-building plans from $3,500 a month and quotes full programs privately, so we estimate full programs at $5,000 a month or more. |
| Similar agencies | DerivateX, Breaking B2B, and Inflow are also listed in our GEO agency reviews. All three are in the $$ monthly cost band. |
GEO / AEO philosophy
Sure Oak says marketing is a commitment, not a commodity, and builds custom strategies instead of canned plans.
It points to an average client stay of 21 months or longer as evidence for that approach. Full-program pricing is quoted privately.
Offering
- Sells custom SEO programs with a dedicated strategist, plus link-building plans at published monthly prices.
- Runs content, technical SEO, and generative engine optimization work for B2B and technology brands.
- Publishes sector studies on banks, credit unions, and insurers, and hosts a marketing podcast.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 7 | 1 | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 6 | 2 | |
| Local / multi-location | 4 | 1 | |
| Enterprise readiness | 5 | 1 | |
| Innovation | 5 | = | |
| Measurement | 6 | 1 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- custom SEO and AI search programs with a dedicated strategist
- original studies of banks and insurers
- link-building plans from $3,500 a month
Poor Fit When
- you need local search coverage across many storefronts
- the goal is a one-time audit with no ongoing retainer
- you need public full-program prices before a call
Clients
| Name | Status |
|---|---|
| Superior Skilled Trades | Named client |
| The Federal Group | Named client |
Innovation
Sure Oak targets conversational keywords and AI recommendations, and publishes AI visibility guides for CMOs and studies on backlinks in AI search.
Pricing
Sure Oak publishes link-building plans starting at $3,500 a month. Full SEO programs begin with a free strategy session and a custom proposal. We estimate those programs at $5,000 a month or more, based on the minimum project size reported for agencies of this type.
Review Excerpts
“Really impressed with Sure Oak! Sure Oak has helped us with our SEO long game. Our products aren't simple sells, and Sure Oak keeps us on track, helping us rank better and attract more of the right traffic. Highly recommend them if you're in a tight market and need someone who can help you stand out.”
“Sure Oak values our partnership. They listen to our needs and adapt as needed. Our conversions started to take off not long after the new content was live. We're now in a strong growth period, much of it attributable to Sure Oak. Sure Oak is one of our favorite partners to work with. I only wish we would have used them sooner.”
“We've been working with Sure Oak for almost a year now and they continue to impress us. Our SEO Strategist, Henrique, is always offering new and creative ways of increasing our rankings and driving leads. Their entire team is a pleasure to work with. We highly recommend their services.”
Pricing vs Performance Spectrum
Practice timeline
2017
Agency founded
Tom Casano and Kim Melillo found Sure Oak in Brooklyn.
2023
New ownership
Nick Fraunfelder acquires Sure Oak and becomes CEO.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Nick Fraunfelder | CEO | Acquired Sure Oak in 2023 and leads its move into generative engine optimization after 25 years in digital marketing, private equity, and technology. |
| Tom Casano | Co-founder | Co-founded Sure Oak in 2017. |
| Kim Melillo | Co-founder | Co-founded Sure Oak in 2017. |
Evidence
| Type | Description | Source |
|---|---|---|
| Case results reported by the agency | Financial institutions study | Sure Oak homepage |
| Figures reported by the agency | Published studies of 55 banks and credit unions on SEO competition and backlinks in AI search. | Sure Oak homepage |
| Method and product | Podcast and AI visibility guides; no proprietary software cited. | Sure Oak plans page |