Optimist

• Runs content marketing for B2B software companies, with strategy, writing, editing, design, and distribution done by a network of freelance specialists.
• Sells AEO and GEO programs that restructure existing content, write for AI answers, and track citations and referral revenue from ChatGPT and other assistants.
• Applies its CORE Framework to plan content around business goals, with work on SEO, link building, and conversion paths.

We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.

We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.

• B2B content marketing tied to pipeline and revenue
• AEO and GEO programs that track LLM referral revenue
• a network of freelance specialists with no listed office

• the goal is a team with an office and in-house staff for daily work
• you need a published price before a first call
• the hire is for local, ecommerce, or consumer search

Optimist publishes the CORE Framework and AEO and GEO case studies that track AI referral revenue, and it builds no software of its own.

Optimist publishes no prices. Its work-with-us form asks for the type of help wanted, either full-service, advising or consulting, or project help, and an estimated monthly SEO and GEO budget with options from under $2,500 to more than $20,000.

• “I've hired Optimist at two companies because they're experts at combining content and SEO into a strategy that drives real growth. They understand the realities and the challenges of startups and they execute like part of our growth team.”

• “Optimist is a kick-ass partner. They're a critical part of the Plytix team. They've helped us build a predictable growth strategy and turned organic into our #1 channel for traffic and leads.”

• “Optimist stood out with their full-service approach, from strategy to design and publication. Their team has exceeded our highest expectations and we couldn't be more pleased with our decision to partner with them.”