Search Engine People
Search Engine People is a Toronto-area SEO and paid media agency founded in 2001 that added AI search packages to its service list. It publishes three AEO and GEO packages from CAD 1,500 to CAD 10,000 a month, about $1,100 to $7,200, and its case studies report a 161 percent year-over-year traffic gain for PAR Technology.
Facts
| Website | searchenginepeople.com |
|---|---|
| Headquarters | Toronto, Ontario, Canada (agency site) |
| Founded | 2001 |
| Stance | Full-service with GEO |
| Typical buyer | Canadian and North American small and mid-sized businesses, plus software and professional services firms |
| Delivery | Toronto-area agency led by President Wisam Abdulaziz, with an in-house team |
| Verticals | Ecommerce, B2B SaaS |
| Specialties | Startups / SMB, Lead Generation, AEO Measurement / Tooling |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are small and mid-sized businesses and enterprise brands across B2B, B2C, and ecommerce, mostly in Canada and North America. Named clients in its case studies include PAR Technology, Sunset Docks Muskoka, Levitt LLP, and Speedy Cash. |
|---|---|
| What for | Teams hire it for SEO, paid search, link building, content, web design, and HubSpot work, and for AEO and GEO packages that combine prompt tracking, AI content optimization, schema and entity work, and monthly reporting. |
| Price | Search Engine People is in the $ band, the lowest of our four monthly cost bands. 15 of the 91 agencies we review are in that band. Its AEO and GEO packages list suggested ranges of CAD 1,500 to 2,500, CAD 3,000 to 5,000, and CAD 6,000 to 10,000 a month, which is about $1,100 to $1,800, $2,200 to $3,600, and $4,300 to $7,200 at $0.72 per Canadian dollar. |
| Similar agencies | Focus Digital, Position Digital, and Bubblegum Search are also listed in our GEO agency reviews. All three are in the $ monthly cost band. |
GEO / AEO philosophy
Search Engine People treats organic search, paid search, and conversion work as one accountable program, and it adds AI search work as an extension of that program.
It has operated since 2001 and publishes package prices, which gives buyers an entry point. Its GEO evidence is thinner than its SEO and paid search results.
Offering
- Sells SEO, paid search, web design, and conversion work as monthly packages for small and mid-sized businesses.
- Offers AEO and GEO packages and an AI SEO service for Canadian and North American companies.
- Publishes case studies with leads, traffic, and revenue results for clients such as PAR Technology, Levitt LLP, and Speedy Cash.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 6 | 1 | |
| Lead generation | 7 | 1 | |
| Thought leadership | 5 | = | |
| Entity / knowledge graph | 4 | = | |
| Local / multi-location | 6 | 3 | |
| Enterprise readiness | 5 | 1 | |
| Innovation | 5 | = | |
| Measurement | 5 | = |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- SEO, paid search, and web design packages for small and mid-sized businesses
- AEO and GEO packages and an AI SEO service
- published monthly packages from about $1,080 in Canadian-dollar pricing
Poor Fit When
- the goal is a GEO program backed by published GEO client results
- you need enterprise-scale content and digital PR
- the hire is for a company outside Canada and North America
Clients
| Name | Status |
|---|---|
| PAR Technology | Named in case study |
| Sunset Docks Muskoka | Named in case study |
| Levitt LLP | Named in case study |
| Speedy Cash | Named in case study |
Innovation
Search Engine People offers AEO and GEO packages and an AI SEO service, and it publishes no proprietary research or software.
Pricing
Search Engine People's AEO and GEO packages page lists suggested monthly ranges of CAD 1,500 to 2,500 for AI Visibility, CAD 3,000 to 5,000 for AI Visibility Growth, and CAD 6,000 to 10,000 for AI Visibility Authority. At $0.72 per Canadian dollar those are about $1,100 to $1,800, $2,200 to $3,600, and $4,300 to $7,200.
Review Excerpts
“Our website has grown in traffic by a minimum of 10% month over month. Comparing October 2025 to October 2024, we saw a growth of 161%. It's been a phenomenal experience.”
Pricing vs Performance Spectrum
Practice timeline
2001
Founded
The agency started in Ajax, Ontario, before moving to Pickering, according to its anniversary post.
October 2026
25th anniversary
The agency marked 25 years in business in an October 2026 post.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Wisam Abdulaziz | President | Leads the agency as President and said at its 25th anniversary event that Durham Region is a good place to build a digital business and attract talent. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | Case studies that cover SEO, paid search, and conversion results; no published GEO study or GEO client result was found. | Search Engine People case studies |
| Method and product | No proprietary software; AEO and GEO packages and an AI SEO service. | Search Engine People AEO and GEO packages |