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NP Digital

This Neil Patel-branded firm runs GEO inside a globally staffed multi-channel digital program.

Medium confidenceGlobal full-service with a GEO/AEO practice
NP Digital homepage

Facts

Websitenpdigital.com
HeadquartersUnited States (global offices; Neil Patel brand)
Founded2017
OwnershipFounder-owned
StanceFull-service with GEO
Typical buyerBrands that want GEO inside a large multi-channel machine
DeliveryGlobal full-service
VerticalsPet Products (DTC), Jewelry, Cannabis, Ecommerce, Telecom, Entertainment, B2B SaaS
SpecialtiesEnterprise, Content & Thought Leadership, E-commerce GEO

GEO / AEO philosophy

Inside NP Digital’s global multi-channel agency, AI-search work is a full practice line rather than a side experiment. GEO and AEO sit alongside SEO, paid, creative, content, and analytics for brands that want scale.

Offering

  • Offers global full-service digital with GEO/AEO listed as a practice.
  • Combines SEO, paid, creative, content, and analytics alongside AI-search work.

Editorial scores

This directory's ratings on a 1-10 scale, with each score compared to the median across the full directory.

DimensionScoreScore barVs Directory Median
Technical GEO5
=
Lead generation6
=
Thought leadership6
1
Entity / knowledge graph4
=
Local / multi-location4
1
Enterprise readiness9
3
Innovation5
=
Measurement5
=

Service mix

This directory's estimate of how the published practice splits across work types.

Measurement 10%Paid 20%Digital PR 10%GEO / AEO 15%Classic SEO 25%Content 20%

Best At

  • GEO and AEO inside a globally staffed full-service partner
  • multi-channel digital with an explicit AI-search line
  • brand-scale buying motion

Poor Fit When

  • the goal is a five-person GEO-native pod
  • the hire is for an SMB local-only program
  • your firm needs boutique AEC construction GEO

Clients

No named clients recorded for this profile.

Claim strength

  • Named clients
  • Clients in case studies
  • Verified clients

Innovation

NP Digital’s key innovation is an explicit GEO/AEO practice line inside a global multi-channel agency, alongside SEO, paid, creative, content, and analytics. Brand scale is the edge; homepage LLM-referral figures in this edition were unnamed.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costNP Digital

Practice timeline

October 2017

Founded

Founded by Neil Patel and Mike Kamo.

2017

Acquired Ubersuggest

Same-year tool acquisition used as a brand funnel.

2022

Acquired AnswerThePublic

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Neil PatelCo-FounderNeil Patel co-founded NP Digital in 2017 and remains listed on the agency’s global leadership roster alongside the Neil Patel brand.
Mike KamoCo-FounderMike Kamo co-founded NP Digital and is listed on the official About page global leadership team (also associated with NP Brands leadership in company materials).
Mike GullaksenCEOMike Gullaksen is CEO of NP Digital, having joined in 2020 after senior roles at iProspect and Covario.
Brittany RichterCOOBrittany Richter is listed as COO on NP Digital’s U.S. leadership section of the official About page.
Nikki LamSVP, SEONikki Lam is SVP of SEO at NP Digital, listed on the official About page leadership roster for the U.S. agency.

Proof ladder

This section ranks the public proof behind the agency from strongest to weakest.

RungEvidence for this agency
1 - Independent Third-Party CoverageNone recorded
2 - Case StudiesNone recorded
3 - Named ClientsNone recorded
4 - Anecdotes“NP Digital’s GEO work sat inside the same multi-channel machine as our paid and creative. That mattered when we needed AI-search visibility without spinning up a separate boutique.” ◆ “They had enough specialists that AI-search recommendations did not get stuck behind a single overloaded SEO manager.” ◆ “We wanted scale and a named GEO practice line. NP delivered both, though we still had to push for engine-level citation detail in the reporting.”

Evidence stack

This section weighs the public evidence of the agency's credibility, breaking down each piece of evidence by its category ("Type"), a description, and how strong it is ("Strength").

TypeDescriptionStrength
Named clientsNone recorded in this edition.None recorded
Claimed case materialUnnamed AI SEO engagementClaimed
Original researchExplicit GEO/AEO practice on a global full-service site. Homepage LLM-referral figures in this edition were unnamed.Directory note
Tools / productNo standalone GEO product recorded.As published
Third-party writeupsNone recorded in this edition.Third party

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