Neil Patel is Co-Founder of NP Digital, the global performance-marketing agency he built with Mike Kamo after earlier product companies including Crazy Egg and KISSmetrics. A London-born, California-raised marketer, author, and speaker, he is also known for the SEO tools Ubersuggest and AnswerThePublic and for a large public teaching practice through his blog, YouTube channel, and books.
Crazy Egg and KISSmetrics
Patel was born in London in 1985 and moved to California as a child. Public profiles say he started online businesses as a teenager, including a job-board site, and studied marketing at California State University, Fullerton. In the mid-2000s he co-founded Crazy Egg, a heatmap and conversion-optimization product, and later co-founded KISSmetrics, a customer analytics platform, along with Hello Bar for on-site messaging.
Recognition in that era included Forbes top-marketer lists, Wall Street Journal influencer coverage, and White House and United Nations entrepreneur honors for founders under 30 and 35.
Teaching Marketing Online
Patel became one of the most visible digital-marketing teachers online through long-form blog posts, conference talks, and later YouTube. Speaker and agency bios credit him with advising large brands such as Amazon, Google, Microsoft, and Salesforce, and with books including the New York Times bestseller Hustle, co-authored with Patrick Vlaskovits and Jason Nazar.
Mike Kamo later helped monetize that audience before the two turned inbound demand into an agency.
Co-founding NP Digital
Patel and Kamo co-founded NP Digital in 2017 as a performance-marketing agency after earlier experiments with referrals and online courses. The firm grew into a multi-country shop with hundreds of employees and Fortune 500 clients, and Kamo's public materials describe the agency as bootstrapped without outside venture funding.
Beside the agency, Patel owns or operates SEO and research tools including Ubersuggest and AnswerThePublic (acquired in 2023), and NP Digital has expanded through creative and regional acquisitions. Operating leaders such as CEO Mike Gullaksen run day-to-day agency management.