Brittany Richter is Chief Operating Officer and Managing Director for NP Digital in the United States, the Neil Patel-branded global agency that sells GEO and AEO inside a multi-channel digital stack. She joined in May 2022 after more than nine years at dentsu Media / iProspect, and partners with finance and HR while overseeing channel teams that include SEO and paid media.
From dentsu Media to NP Digital
Richter's May 2022 appointment was announced in a GlobeNewswire release as a senior leadership reinforcement for NP Digital. She left dentsu Media / iProspect after more than nine years, a tenure she marked publicly when she joined Neil Patel's agency.
A MediaPost interview shortly after her arrival framed the brief around explosive growth: the agency had hired on the order of 125 people in three months, and Richter's job was to keep operations coherent while channel teams scaled. She holds an M.A. and appears on U.S. leadership materials as COO / Managing Director.
Channel Teams and Industry Awards
Public descriptions of her remit put channel teams (including SEO and paid media) under her operating umbrella while she partners with finance and human resources on business operations. NP Digital runs generative and answer-engine work as a full practice line beside SEO, paid, creative, content, and analytics.
Richter has publicly celebrated NP Digital recognition such as Ad Age performance-agency honors and MediaPost OMMA campaign awards.