Fractl
Fractl is a Delray Beach, Florida agency founded in 2012 by Kristin and Dan Tynski that sells data journalism, digital PR, content, and SEO to large brands that want visibility in Google and AI search. Its Porch case study reports links from 931 unique domains in one year, and its own cost guide puts digital PR at $5,000 to more than $50,000 a month.

Facts
| Website | frac.tl |
|---|---|
| Headquarters | Delray Beach, Florida (Fractl team page) |
| Founded | 2012 |
| Ownership | Founder-led |
| Stance | PR- and authority-led GEO |
| Typical buyer | Fortune 500 and fast-growing consumer and technology brands, with marketing and communications leaders buying |
| Delivery | Founder-built agency based in Delray Beach, Florida, with research, content, PR, and SEO teams |
| Verticals | Real Estate, Media |
| Specialties | Digital PR / Off-site GEO, Content & Thought Leadership, Enterprise |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are large consumer and technology brands, including Porch, Nvision, and Fanatics, with marketing and communications leaders buying. |
|---|---|
| What for | Teams hire it for data journalism campaigns, digital PR, content libraries built to rank, technical SEO, and AI brand-visibility audits. |
| Price | Fractl is in the $$$$ band, the highest of our four monthly cost bands. 50 of the 103 agencies we review are in the $$$ or $$$$ bands. Its own cost guide puts digital PR at $5,000 to more than $50,000 a month, and we estimate its full programs at the top of that range. |
| Similar agencies | Foundation, Terakeet, and iPullRank are also listed in our GEO agency reviews. All three are in the $$$$ monthly cost band. |
GEO / AEO philosophy
Fractl says authority earned through original research and press coverage is what lifts rankings and AI visibility, so most programs start with a newsworthy data story.
Its case studies identify clients and report detailed figures, though its client quotes are unattributed and the results are self-published.
Offering
- Sells data journalism campaigns and digital PR that earn press coverage and links.
- Builds and refreshes content libraries and handles technical SEO for Google and AI search.
- Offers AI agents that audit brand visibility and citations in large language models.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 6 | 1 | |
| Lead generation | 5 | 1 | |
| Thought leadership | 9 | 4 | |
| Entity / knowledge graph | 6 | 2 | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 8 | 2 | |
| Innovation | 7 | 2 | |
| Measurement | 6 | 1 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- data journalism that earns top-tier press coverage
- links and authority for large brands
- content libraries built for Google and AI search
Poor Fit When
- you need public monthly retainer prices
- the goal is ranking a single local storefront
- you need paid media managed by the same team
Clients
| Name | Status |
|---|---|
| Porch | Named in case study |
| Nvision | Named in case study |
| Fanatics | Named client |
- Named client
- Named in case study
Innovation
Fractl sells AI agents for brand visibility and citation audits and builds research campaigns aimed at the sources AI answers draw on.
Pricing
Fractl does not list retainer prices. Its guide to digital PR costs puts targeted work at $5,000 to $10,000 a month, multi-campaign programs at $10,000 to $35,000, and full research programs at $50,000 or more. We estimate its full programs in the $$$$ band.
Review Excerpts
“Fractl delivers unparalleled results. We've seen dramatic improvements in search engine rankings and media coverage.”
“Fractl's work is smart, focused, and creative and has delivered incredible reach for our campaigns, earning top editorial placements that simply couldn't be achieved with traditional paid efforts alone.”
“They helped us reach huge audiences at a fraction of the cost of traditional advertising or even sponsored content.”
Pricing vs Performance Spectrum
Practice timeline
2012
Agency founded
Kristin and Dan Tynski found Fractl.
2026
AI agents launched
Fractl lists AI agents for brand visibility and citation audits.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Nick Santillo | CEO | Leads the agency as chief executive. |
| Cofounder and SVP of Research | Cofounded Fractl in 2012 and now leads research and development on new channels and methods. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | Porch, Nvision, and Fanatics case figures on the agency's site; no independent study. | Fractl Porch case study |
| Method and product | AI agents for brand visibility and citation audits. | Fractl LLM brand visibility agent page |