Skip to content
Fractl logo

Fractl

Fractl is a Delray Beach, Florida agency founded in 2012 by Kristin and Dan Tynski that sells data journalism, digital PR, content, and SEO to large brands that want visibility in Google and AI search. Its Porch case study reports links from 931 unique domains in one year, and its own cost guide puts digital PR at $5,000 to more than $50,000 a month.

Medium confidenceData journalism, digital PR, content, and SEO for AI search visibility
Fractl homepage

Facts

Websitefrac.tl
HeadquartersDelray Beach, Florida (Fractl team page)
Founded2012
OwnershipFounder-led
StancePR- and authority-led GEO
Typical buyerFortune 500 and fast-growing consumer and technology brands, with marketing and communications leaders buying
DeliveryFounder-built agency based in Delray Beach, Florida, with research, content, PR, and SEO teams
VerticalsReal Estate, Media
SpecialtiesDigital PR / Off-site GEO, Content & Thought Leadership, Enterprise

Buyers, use cases, price, and similar agencies

Who uses itIts clients are large consumer and technology brands, including Porch, Nvision, and Fanatics, with marketing and communications leaders buying.
What forTeams hire it for data journalism campaigns, digital PR, content libraries built to rank, technical SEO, and AI brand-visibility audits.
PriceFractl is in the $$$$ band, the highest of our four monthly cost bands. 50 of the 103 agencies we review are in the $$$ or $$$$ bands. Its own cost guide puts digital PR at $5,000 to more than $50,000 a month, and we estimate its full programs at the top of that range.
Similar agenciesFoundation, Terakeet, and iPullRank are also listed in our GEO agency reviews. All three are in the $$$$ monthly cost band.

GEO / AEO philosophy

Fractl says authority earned through original research and press coverage is what lifts rankings and AI visibility, so most programs start with a newsworthy data story.

Its case studies identify clients and report detailed figures, though its client quotes are unattributed and the results are self-published.

Offering

  • Sells data journalism campaigns and digital PR that earn press coverage and links.
  • Builds and refreshes content libraries and handles technical SEO for Google and AI search.
  • Offers AI agents that audit brand visibility and citations in large language models.

Editorial scores

We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.

DimensionScoreVs median
Technical GEO61
Lead generation51
Thought leadership94
Entity / knowledge graph62
Local / multi-location21
Enterprise readiness82
Innovation72
Measurement61

Service mix

We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.

Measurement 5%Digital PR 40%GEO / AEO 10%Classic SEO 20%Content 25%

Best At

  • data journalism that earns top-tier press coverage
  • links and authority for large brands
  • content libraries built for Google and AI search

Poor Fit When

  • you need public monthly retainer prices
  • the goal is ranking a single local storefront
  • you need paid media managed by the same team

Clients

NameStatus
PorchNamed in case study
NvisionNamed in case study
FanaticsNamed client
  • Named client
  • Named in case study

Innovation

Fractl sells AI agents for brand visibility and citation audits and builds research campaigns aimed at the sources AI answers draw on.

Pricing

Fractl does not list retainer prices. Its guide to digital PR costs puts targeted work at $5,000 to $10,000 a month, multi-campaign programs at $10,000 to $35,000, and full research programs at $50,000 or more. We estimate its full programs in the $$$$ band.

Review Excerpts

  • “Fractl delivers unparalleled results. We've seen dramatic improvements in search engine rankings and media coverage.”

  • “Fractl's work is smart, focused, and creative and has delivered incredible reach for our campaigns, earning top editorial placements that simply couldn't be achieved with traditional paid efforts alone.”

  • “They helped us reach huge audiences at a fraction of the cost of traditional advertising or even sponsored content.”

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costFractl

Practice timeline

2012

Agency founded

Kristin and Dan Tynski found Fractl.

2026

AI agents launched

Fractl lists AI agents for brand visibility and citation audits.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Nick SantilloCEOLeads the agency as chief executive.
Kristin TynskiCofounder and SVP of ResearchCofounded Fractl in 2012 and now leads research and development on new channels and methods.

Evidence

TypeDescriptionSource
Figures reported by the agencyPorch, Nvision, and Fanatics case figures on the agency's site; no independent study.Fractl Porch case study
Method and productAI agents for brand visibility and citation audits.Fractl LLM brand visibility agent page

Related pages