Grow and Convert
Grow and Convert is a remote content, SEO, and GEO agency founded in San Francisco in 2015 by Devesh Khanal and Benji Hyam. Its SEO and GEO service starts at $10,000 a month, and it reports that client Constitution Lending appears in the top three AI recommendations for more than 50 bottom-of-funnel prompts.
Facts
| Website | growandconvert.com |
|---|---|
| Headquarters | San Francisco, California (LinkedIn) |
| Founded | 2015 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | B2B software, financial, and service companies, with founders and marketing leaders buying |
| Delivery | Fully remote founder-led team across the US and Europe, with senior strategists working in client Slack channels |
| Verticals | B2B SaaS, Financial Services |
| Specialties | Content & Thought Leadership, B2B SaaS, AEO Measurement / Tooling |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are B2B software, financial, and service companies, including Constitution Lending, Climb Hire, Vocal Video, and User Interviews, with founders and marketing leaders buying. |
|---|---|
| What for | Teams hire it for buying-intent content, SEO, AI citation outreach, link building, technical SEO, and marketing analytics. |
| Price | Grow and Convert is in the $$$ band, the third of our four monthly cost bands. 50 of the 103 agencies we review are in the $$$ or $$$$ bands. Its SEO and GEO service starts at $10,000 a month. |
| Similar agencies | Siege Media, Graphite, and Discovered Labs are also listed in our GEO agency reviews. All three are in the $$$ monthly cost band. |
GEO / AEO philosophy
Grow and Convert says content should be judged by conversions, not traffic, so it ranks topics by buying intent and writes from customer interviews.
It argues that AI visibility comes mostly from ranking for bottom-of-funnel searches with distinctive content, and it publishes data from client work to back that view.
Offering
- Writes interview-based content aimed at buying-intent keywords and AI prompts.
- Runs AI citation outreach, link building, technical SEO, and marketing analytics.
- Built Traqer, a tool that tracks AI visibility by topic.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 6 | 1 | |
| Lead generation | 8 | 2 | |
| Thought leadership | 8 | 3 | |
| Entity / knowledge graph | 5 | 1 | |
| Local / multi-location | 2 | 1 | |
| Enterprise readiness | 4 | 2 | |
| Innovation | 7 | 2 | |
| Measurement | 7 | 2 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- interview-based content tied to buying intent
- AI citation outreach to the sources AI tools use
- a published starting price of $10,000 a month
Poor Fit When
- you need a low-cost content retainer
- the goal is ranking a single local storefront
- you need paid social or display ads run by the same team
Clients
| Name | Status |
|---|---|
| Constitution Lending | Named in case study |
| Climb Hire | Named client |
| Vocal Video | Named client |
| User Interviews | Named client |
- Named client
- Named in case study
Innovation
The founders built Traqer to measure AI visibility by topic across many prompt variations, and the agency sells outreach to the sources AI tools cite.
Pricing
The SEO and GEO service starts at $10,000 a month and includes a strategist, a writer, an analytics lead, a technical SEO, and design and development help. Traqer, the founders' tracking tool, offers a 14-day free trial.
Review Excerpts
“In a sea of SEO agencies, they stand out with a distinctive viewpoint and plan. I interviewed 3 agencies and it's obvious that it's not even close. Their writer has become better at writing about my industry than I am!”
“Grow & Convert content contributes ~13% of total signup volume and converts at a higher rate to paid accounts than other channels like paid search.”
“Beyond being consultants, they were true thought partners who helped us think through challenges and develop practical solutions.”
Pricing vs Performance Spectrum
Practice timeline
2015
Agency founded
Devesh Khanal and Benji Hyam start Grow and Convert in San Francisco.
January 2026
Constitution Lending AI case
The agency reports Constitution Lending in the top three AI recommendations for more than 50 prompts.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Benji Hyam | Cofounder | Cofounded Grow and Convert in 2015 after leading marketing teams at two venture-backed San Francisco startups. |
| Devesh Khanal | Cofounder | Cofounded Grow and Convert in 2015 and also runs the conversion optimization agency Growth Rock. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | Constitution Lending AI search case and published data from more than 20 clients; no independent study. | Grow and Convert Constitution Lending case study |
| Method and product | Traqer AI visibility tracker and WaveWriter AI. | Traqer founding story |
| Third-party writeups | Traqer founding story; Grow and Convert LinkedIn |