Uproer
Uproer is a Saint Paul, Minnesota search agency founded by Griffin Roer in 2017 that sells SEO, paid search, and GEO to ecommerce and national brands. It publishes prices from $5,000 a month for one channel and $10,000 for combined search, and reports a 76 percent organic revenue rise for a home improvement brand as AI Overview citations grew.
Facts
| Website | uproer.com |
|---|---|
| Headquarters | Saint Paul, Minnesota (Uproer homepage) |
| Founded | 2017 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | Ecommerce and national consumer brands, with ecommerce and marketing leaders buying |
| Delivery | Founder-led team of search specialists based in Saint Paul, Minnesota |
| Verticals | Ecommerce, Retail |
| Specialties | E-commerce GEO, AEO Measurement / Tooling, Technical GEO |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are ecommerce and national consumer brands, including Branch Basics, BruMate, Evereve, and CaringBridge, with ecommerce and marketing leaders buying. |
|---|---|
| What for | Teams hire it for SEO, paid search and product feed management, GEO and AEO, and ecommerce content. |
| Price | Uproer is in the $$ band, the second of our four monthly cost bands. 37 of the 103 agencies we review are in that band. It publishes prices from $5,000 a month for one channel and $10,000 a month for combined search, and we place it at the midpoint. |
| Similar agencies | Inflow, TripleDart, and Coalition Technologies are also listed in our GEO agency reviews. All three are in the $$ monthly cost band. |
GEO / AEO philosophy
Uproer says organic and paid results look the same to a shopper, so it plans both under one strategy and reports on revenue, not rankings.
Its AI search case anonymizes the client, and its results are self-published, though it identifies clients in its other case studies.
Offering
- Sells SEO, paid search, and product feed management for ecommerce brands.
- Runs GEO and AEO work aimed at AI Overviews, ChatGPT, and Perplexity.
- Adds ecommerce content as a separate retainer.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 6 | = | |
| Thought leadership | 6 | 1 | |
| Entity / knowledge graph | 6 | 2 | |
| Local / multi-location | 3 | = | |
| Enterprise readiness | 5 | 1 | |
| Innovation | 7 | 2 | |
| Measurement | 7 | 2 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- SEO and paid search planned by one team
- published prices and a paid strategy project first
- AI search work tied to ecommerce revenue
Poor Fit When
- you need a large enterprise agency team
- the hire is for a B2B software company
- you need month-to-month terms from the start
Clients
| Name | Status |
|---|---|
| Branch Basics | Named in case study |
| BruMate | Named in case study |
| CaringBridge | Named in case study |
| Evereve | Named in case study |
Innovation
Uproer tested getting its own agency recommended in ChatGPT, Perplexity, and AI Overviews, and ties AI citation gains to client revenue in its case work.
Pricing
Uproer lists combined SEO and paid search from $10,000 a month and a single channel from $5,000 a month, both on six-month commitments, plus content from $2,500 a month. Work starts with a one-month strategy project.
Review Excerpts
“Uproer is undoubtedly the most knowledgeable and experienced search marketing team I've encountered.”
Pricing vs Performance Spectrum
Practice timeline
May 2017
Agency founded
Griffin Roer founds Uproer in Minnesota.
August 2026
AI visibility case published
Uproer reports a 76 percent organic revenue rise for a home improvement brand as AI Overview citations grew.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Griffin Roer | Founder and CEO | Started in SEO in 2012, consulted for large retail and technology brands, and founded Uproer in May 2017. |
Evidence
| Type | Description | Source |
|---|---|---|
| Published case studies | Home improvement brand | Uproer home improvement AI visibility case study |
| Figures reported by the agency | Home improvement brand AI visibility case and named ecommerce case studies; no independent study. | Uproer home improvement AI visibility case study |
| Method and product | GEO and AEO services and its own AI recommendation experiment; no proprietary software cited. | Uproer GEO service page |