Griffin Roer is founder and CEO of Uproer, the Saint Paul, Minnesota agency for SEO, paid search, and GEO that he started in May 2017. He came to SEO in 2012 and worked as a consultant to large retail and technology brands before opening the agency.
From a Web Development Course
Roer found SEO in 2012 during a self-taught web development course, according to Uproer's about page. He then spent years as an SEO consultant to large retail and technology brands.
He founded Uproer in May 2017. The agency is based in the Court International building in Saint Paul, Minnesota.
One Team for Organic and Paid
Uproer pitches itself to brands that cannot tell what their current agency is doing or why. Every engagement starts with a one-month strategy project before a retainer, and organic and paid search are planned by one team.
The agency's services page lists combined search from $10,000 a month and a single channel from $5,000.
Testing AI Search on Itself
Uproer ran an experiment to get its own agency recommended in ChatGPT, Perplexity, and Google AI Overviews and published the method on its GEO service page. It also reports a 76 percent organic revenue rise for a home improvement brand as AI Overview citations grew.