Exposure Ninja
Exposure Ninja is a remote-first London agency, led by CEO Charlie Marchant, that sells SEO, AI search optimization, PPC, and conversion work. It publishes AI search audits at about $8,000 and $14,500, converted from its pounds sterling prices, and reports a 395 percent return on investment for The Ordinary.
Facts
| Website | exposureninja.com |
|---|---|
| Headquarters | London, United Kingdom |
| Founded | 2012 |
| Ownership | Privately held; B Corp certified |
| Stance | SEO practice with GEO |
| Typical buyer | Consumer, finance, and professional-services brands, plus mid-sized businesses that want an award-winning search partner |
| Delivery | Remote-first agency with offices in London and Nottingham and a global team |
| Verticals | Ecommerce, B2B SaaS |
| Specialties | International / Multilingual, AEO Measurement / Tooling, Lead Generation |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients include consumer, finance, and professional-services brands such as The Ordinary, Accelex, and Value Capital Funding, with marketing leaders and owners buying from the UK and abroad. |
|---|---|
| What for | Teams hire it for SEO, AI search optimization and citation building, PPC, conversion and user-experience work, and search strategy consulting. |
| Price | Exposure Ninja is in the $$ band, the second of our four monthly cost bands. 35 of the 97 agencies we review are in that band. It publishes AI search audits at about $8,000 and $14,500 as one-time projects, and we estimate its monthly retainers fall in this band. |
| Similar agencies | Digitaloft, Rise at Seven, and Brafton are also listed in our GEO agency reviews. All three are in the $$ monthly cost band. |
GEO / AEO philosophy
Exposure Ninja describes itself as a search-first agency that works as an extension of the client's team and measures results in revenue and return on investment.
It reports a client campaign that missed its revenue goal alongside one with a 395 percent return, and its quotes and results are self-published.
Offering
- Sells SEO, AI search optimization and citation building, PPC and paid media, and conversion and user-experience work.
- Offers AI search audits in Standard and Ultra tiers at published prices.
- Publishes video and podcast content and a bestselling SEO book.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 2 | |
| Lead generation | 7 | 1 | |
| Thought leadership | 7 | 2 | |
| Entity / knowledge graph | 6 | 2 | |
| Local / multi-location | 5 | 2 | |
| Enterprise readiness | 6 | = | |
| Innovation | 6 | 1 | |
| Measurement | 6 | 1 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- AI search audits with published prices
- award-winning SEO and PPC teams
- a remote, global delivery model with B Corp status
Poor Fit When
- you need public monthly retainer prices
- the goal is ranking a single local storefront
- you need a US-based team in the same time zone
Clients
| Name | Status |
|---|---|
| The Ordinary | Named in case study |
| Accelex | Named client |
| Value Capital Funding | Named client |
- Named client
- Named in case study
Innovation
Exposure Ninja sells an AI search audit with a prompt library and competitor research, builds AI citations for clients, and launched an AI search visibility tool.
Pricing
Exposure Ninja lists its AI Search Audit prices in pounds sterling. Converted at about $1.33 to the pound, Standard is roughly $8,000 and Ultra roughly $14,500. Monthly retainers are quoted after a consultation, and we estimate them in the $$ band.
Review Excerpts
“Exposure Ninja has been an incredibly valuable partner in evolving our digital marketing strategy. Their expertise in SEO has brought fresh thinking and structure to our approach.”
“I like the fact that the Exposure Ninja team really digs into my business and produces content and marketing to help drive qualified traffic.”
“From my experience, I have gained approximately 50% increase in calls (verified by clients who tell us they saw us online).”
Pricing vs Performance Spectrum
Practice timeline
2012
Agency founded
Tim Cameron-Kitchen founds Exposure Ninja.
May 2023
B Corp certified
The agency earns B Corp certification.
2026
Agency awards
The agency reports SEO Agency of the Year and Integrated Search Agency of the Year at the Global Agency Awards.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Charlie Marchant | CEO | Joined in 2014 as a freelance copywriter, served as chief operating officer, and now leads the agency as CEO. |
| Tim Cameron-Kitchen | Founder | Founded Exposure Ninja in 2012, wrote its bestselling SEO book, and stays involved while running other ventures. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | The Ordinary case reports a 395 percent return and an 8.56 percent organic revenue gain against a 34 percent goal; no independent study. | Exposure Ninja homepage |
| Method and product | AI search audit and citation-building services; an AI search visibility tool. | Exposure Ninja AI search strategy page |