Benji Hyam is cofounder of Grow and Convert, the remote content, SEO, and GEO agency he started with Devesh Khanal in 2015. He came to the agency after leading marketing teams at two venture-backed San Francisco startups, and the pair also built Traqer, a tool that tracks brand visibility in AI search.
A Marketing Dinner in San Francisco
Hyam met Khanal at a marketing dinner in San Francisco in 2015. According to the agency's about page, they agreed that most content marketing programs do not produce customers, and they bought the Grow and Convert domain that week.
Before the agency, Hyam led marketing teams at Everwise and ThinkApps. At Vistage International he grew the company blog from 10 to 90 authors and from 1,000 to 20,000 monthly unique visitors in under a year.
Writing for Buyers
Grow and Convert's method, Pain Point SEO, ranks topics by buying intent and builds articles from interviews with each client's sales and product teams. Hyam and Khanal discuss content, SEO, and GEO strategy on the agency's podcast.
The agency's SEO and GEO service starts at $10,000 a month.
Measuring AI Visibility
When clients began asking how to measure visibility in AI search, the founders tested tracking tools and found per-brand pricing too costly for agency use. They built Traqer to track brands by topic across many prompt variations.