Kristin Tynski is cofounder and senior vice president of research at Fractl, the Delray Beach, Florida content and digital PR agency she started with Dan Tynski in 2012. She shaped the agency's data journalism method, in which original research is pitched to journalists to earn coverage and links, and now leads its research and development work.
Building Fractl on Data Stories
Tynski and Dan Tynski founded Fractl in 2012. The agency's model, which she led, builds campaigns from surveys, public datasets, and web data, then pitches the findings to reporters so the coverage and links are earned.
She has written about the method for TechCrunch, describing how public data can power content marketing campaigns that journalists want to cover.
Research and Development
Fractl's team page lists her as senior vice president of research, focused only on research and development: emerging technologies, new channels, research methods, and internal processes.
The agency now sells AI agents that audit how large language models describe a brand and which sources they cite.
Policing Data
Outside the agency, Tynski founded the Police Data Accessibility Project, a nonprofit that works to make public policing records easier to find and use.