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Powered by Search

Powered by Search is a Toronto B2B marketing agency founded in 2009 by Dev Basu that sells paid media, SEO, and AI search work to software companies. It publishes monthly prices, with SEO plans from $9,000 a month and AI answer work included from its middle tier.

Medium confidenceB2B paid media, SEO, and GEO tied to pipeline
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Facts

Websitepoweredbysearch.com
HeadquartersToronto, Canada (University of Toronto Scarborough)
Founded2009
OwnershipFounder-led
StanceFull-service with GEO
Typical buyerB2B software and technology companies, with demand generation and marketing leaders buying
DeliveryToronto agency with strategist-led pods and an embedded senior team on its top plans
VerticalsHigh Tech, Cybersecurity, Hospitality
SpecialtiesB2B SaaS, Lead Generation, AEO Measurement / Tooling

Buyers, use cases, price, and similar agencies

Who uses itIts clients are B2B software and technology companies, including PointClickCare, TouchBistro, ThreatX, and Projul, with demand generation and marketing leaders buying.
What forTeams hire it for paid media, SEO, content for AI answers, answer engine optimization, digital PR, and RevOps cleanup.
PricePowered by Search is in the $$$ band, the third of our four monthly cost bands. 54 of the 109 agencies we review are in the $$$ or $$$$ bands. Its SEO plans start at $9,000 a month.
Similar agenciesDirective, Rock The Rankings, and SimpleTiger are also listed in our GEO agency reviews. All three are in the $$$ monthly cost band.

GEO / AEO philosophy

Powered by Search says marketing should be judged by pipeline and closed deals, so it reports paid and organic work against revenue.

Its case studies report detailed figures, though the results are self-published.

Offering

  • Runs B2B paid media on LinkedIn, Google, and other channels, judged by pipeline.
  • Sells SEO plans that include content and answer engine optimization for AI answers.
  • Adds digital PR, conversion work, and RevOps cleanup.

Editorial scores

We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.

DimensionScoreVs median
Technical GEO51
Lead generation93
Thought leadership6=
Entity / knowledge graph5=
Local / multi-location12
Enterprise readiness6=
Innovation61
Measurement71

Service mix

We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.

Measurement 5%Paid 30%Digital PR 5%GEO / AEO 15%Classic SEO 25%Content 20%

Best At

  • B2B paid media and SEO judged by pipeline
  • AI answer work inside published SEO plans
  • demand generation for software companies

Poor Fit When

  • your firm needs consumer marketing rather than B2B growth
  • you need AI search work without paid media or SEO
  • your firm needs to keep monthly spend under $5,000

Clients

NameStatus
PointClickCareNamed in case study
TouchBistroNamed in case study
ThreatXNamed in case study
ProjulNamed client
  • Named client
  • Named in case study

Innovation

Powered by Search builds AI answer briefs and answer engine optimization into its SEO plans and tracks brand mentions in ChatGPT and Perplexity.

Pricing

Powered by Search publishes its prices. SEO plans start at $9,000 a month, with $7,500 also shown, and paid media plans run from $6,000 to $21,600 a month, with $5,000 to $18,000 also shown. The organic plans include AI answer work from the middle tier up.

Review Excerpts

Pricing vs Performance Spectrum

GEO Agency Price Versus Performance, 2026
GEO Agency Price Versus Performance, 2026Each point is one directory agency. Vertical position is the mean of eight editorial scores. Horizontal position is a monthly engagement cost band from dollar to four dollars. Published midpoints appear in tooltips when available. Default labels mark score outliers only; other names appear on hover.45678Average Editorial Score$$$$$$$$$$Typical monthly engagement costPowered by

Practice timeline

2009

Agency founded

Dev Basu founds Powered by Search in Toronto.

2026

GEO in its plans

The agency lists AI answer work and AEO in its SEO plans.

Swipe left or right to see the full timeline.

Agency Leadership

NameTitleBackground
Dev BasuFounder and CEOFounded Powered by Search in Toronto in 2009 and leads the agency.

Evidence

TypeDescriptionSource
Figures reported by the agencyPointClickCare, ThreatX, and other case figures on the agency's site; no independent study.Powered by Search contact page
Method and productBrand mention monitoring in ChatGPT and Perplexity within its SEO plans.Powered by Search pricing page
Third-party writeupsUniversity of Toronto Scarborough profile

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