Powered by Search
Powered by Search is a Toronto B2B marketing agency founded in 2009 by Dev Basu that sells paid media, SEO, and AI search work to software companies. It publishes monthly prices, with SEO plans from $9,000 a month and AI answer work included from its middle tier.

Facts
| Website | poweredbysearch.com |
|---|---|
| Headquarters | Toronto, Canada (University of Toronto Scarborough) |
| Founded | 2009 |
| Ownership | Founder-led |
| Stance | Full-service with GEO |
| Typical buyer | B2B software and technology companies, with demand generation and marketing leaders buying |
| Delivery | Toronto agency with strategist-led pods and an embedded senior team on its top plans |
| Verticals | High Tech, Cybersecurity, Hospitality |
| Specialties | B2B SaaS, Lead Generation, AEO Measurement / Tooling |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are B2B software and technology companies, including PointClickCare, TouchBistro, ThreatX, and Projul, with demand generation and marketing leaders buying. |
|---|---|
| What for | Teams hire it for paid media, SEO, content for AI answers, answer engine optimization, digital PR, and RevOps cleanup. |
| Price | Powered by Search is in the $$$ band, the third of our four monthly cost bands. 54 of the 109 agencies we review are in the $$$ or $$$$ bands. Its SEO plans start at $9,000 a month. |
| Similar agencies | Directive, Rock The Rankings, and SimpleTiger are also listed in our GEO agency reviews. All three are in the $$$ monthly cost band. |
GEO / AEO philosophy
Powered by Search says marketing should be judged by pipeline and closed deals, so it reports paid and organic work against revenue.
Its case studies report detailed figures, though the results are self-published.
Offering
- Runs B2B paid media on LinkedIn, Google, and other channels, judged by pipeline.
- Sells SEO plans that include content and answer engine optimization for AI answers.
- Adds digital PR, conversion work, and RevOps cleanup.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 5 | 1 | |
| Lead generation | 9 | 3 | |
| Thought leadership | 6 | = | |
| Entity / knowledge graph | 5 | = | |
| Local / multi-location | 1 | 2 | |
| Enterprise readiness | 6 | = | |
| Innovation | 6 | 1 | |
| Measurement | 7 | 1 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- B2B paid media and SEO judged by pipeline
- AI answer work inside published SEO plans
- demand generation for software companies
Poor Fit When
- your firm needs consumer marketing rather than B2B growth
- you need AI search work without paid media or SEO
- your firm needs to keep monthly spend under $5,000
Clients
| Name | Status |
|---|---|
| PointClickCare | Named in case study |
| TouchBistro | Named in case study |
| ThreatX | Named in case study |
| Projul | Named client |
- Named client
- Named in case study
Innovation
Powered by Search builds AI answer briefs and answer engine optimization into its SEO plans and tracks brand mentions in ChatGPT and Perplexity.
Pricing
Powered by Search publishes its prices. SEO plans start at $9,000 a month, with $7,500 also shown, and paid media plans run from $6,000 to $21,600 a month, with $5,000 to $18,000 also shown. The organic plans include AI answer work from the middle tier up.
Review Excerpts
“You guys are a no-brainer. We give you a dollar, you make us three.”
“When you work with an agency, it's quite an intimate relationship, so you've got to work with people you trust. They helped us feed our sales team with high-quality demos.”
“Everyone talks about mapping content to the buyer stages, but few people, few agencies can really execute on the actual content that will drive next step demo requests.”
Pricing vs Performance Spectrum
Practice timeline
2009
Agency founded
Dev Basu founds Powered by Search in Toronto.
2026
GEO in its plans
The agency lists AI answer work and AEO in its SEO plans.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
| Founder and CEO | Founded Powered by Search in Toronto in 2009 and leads the agency. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | PointClickCare, ThreatX, and other case figures on the agency's site; no independent study. | Powered by Search contact page |
| Method and product | Brand mention monitoring in ChatGPT and Perplexity within its SEO plans. | Powered by Search pricing page |
| Third-party writeups | University of Toronto Scarborough profile |