Re:signal
Re:signal is a remote UK agency founded in 2012 by Kevin Gibbons that sells SEO, digital PR, and generative engine optimization to ecommerce brands. Its GEO audit costs $15,000, and its ASICS case study reports organic revenue growing twentyfold.
Facts
| Website | resignal.com |
|---|---|
| Headquarters | United Kingdom (remote) (Re:signal agency page) |
| Founded | 2012 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | Ecommerce and retail brands, with ecommerce and marketing leaders buying |
| Delivery | Remote UK agency with a US team focused on AI search |
| Verticals | Ecommerce, Retail, Fashion / Beauty |
| Specialties | E-commerce GEO, Digital PR / Off-site GEO, International / Multilingual |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are ecommerce and retail brands, including ASICS, FatFace, Vivobarefoot, Loop, and OKA, with ecommerce and marketing leaders buying. |
|---|---|
| What for | Teams hire it for ecommerce SEO, content, digital PR, a fixed-price GEO audit, and tracking of citations and product recommendations in AI answers. |
| Price | Re:signal is in the $$$ band, the third of our four monthly cost bands. 54 of the 109 agencies we review are in the $$$ or $$$$ bands. Its GEO audit costs $15,000, and we estimate its retainers in this band. |
| Similar agencies | Kaizen, Go Fish Digital, and Siege Media are also listed in our GEO agency reviews. All three are in the $$$ monthly cost band. |
GEO / AEO philosophy
Re:signal says GEO is built on SEO, so strong technical foundations, product data, and authority come first.
Its case studies report detailed figures, though the results are self-published.
Offering
- Runs SEO, content, and digital PR for ecommerce and retail brands.
- Sells a fixed-price GEO audit with live AI retrieval tests.
- Tracks citations, share of visibility, and product recommendations in AI answers.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 7 | 1 | |
| Lead generation | 5 | 1 | |
| Thought leadership | 6 | = | |
| Entity / knowledge graph | 6 | 1 | |
| Local / multi-location | 1 | 2 | |
| Enterprise readiness | 7 | 1 | |
| Innovation | 7 | 2 | |
| Measurement | 8 | 2 |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- product recommendations in AI answers for retailers
- ecommerce SEO across many markets and languages
- a fixed-price GEO audit to start
Poor Fit When
- your firm needs B2B lead generation rather than ecommerce growth
- you need public monthly retainer prices
- you need paid media run by the same team
Clients
| Name | Status |
|---|---|
| ASICS | Named in case study |
| Vivobarefoot | Named in case study |
| OKA | Named in case study |
| FatFace | Named in case study |
Innovation
Re:signal measures how often AI answers recommend a client's products and turns search demand into prompts to track it.
Pricing
Re:signal publishes the price of its GEO audit: $15,000, as a fixed one-off fee. Retainers are scoped from the audit roadmap, and we estimate them at about $10,000 a month, in the $$$ band.
Review Excerpts
“With 26 websites in 8 different languages, we just didn't have the in-house expert SEO knowledge that we needed.”
“The Re:signal team is very imaginative and good at conjuring up innovative ideas that have had an impressive impact on our search visibility and ultimately, revenue driven from organic search.”
“It's been a really good partnership with Re:signal, and it has been a good learning process for both of us.”
Pricing vs Performance Spectrum
Practice timeline
2012
Agency founded
Kevin Gibbons founds the agency, then called BlueGlass.
2018
ASICS partnership
ASICS hires the agency in December.
2026
GEO audit priced
Re:signal lists a $15,000 fixed-fee GEO audit.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Kevin Gibbons | Founder and CEO | Has worked in search since 2003 and founded the agency in 2012. |
| Justin Hayward | SVP of US growth and AI | Leads the agency's US growth and AI search work. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | ASICS, FatFace, and other case figures on the agency's site; no independent study. | Re:signal ASICS case study |
| Method and product | Prompt tracking for citations, visibility, and product recommendations. | Re:signal AI search page |