Ten Speed
Ten Speed is a US agency launched in 2020 by former Sprout Social marketers Nate Turner and Kevin King that sells answer engine optimization and SEO to B2B software companies. Its Visible case study reports an 800 percent rise in traffic and more than $1 million in added annual recurring revenue.
Facts
| Website | tenspeed.io |
|---|---|
| Headquarters | Chicago, Illinois (Ten Speed about page) |
| Founded | 2020 |
| Ownership | Founder-led |
| Stance | SEO practice with GEO |
| Typical buyer | B2B software companies, with marketing leaders buying |
| Delivery | Remote team of 13 full-time marketers across the US, with a Chicago hub |
| Verticals | High Tech, AI |
| Specialties | B2B SaaS, Content & Thought Leadership, Lead Generation |
Buyers, use cases, price, and similar agencies
| Who uses it | Its clients are B2B software companies, including Bitly, Visible, Workvivo, Teamwork.com, and Concept3D, with marketing leaders buying. |
|---|---|
| What for | Teams hire it for SEO and AEO strategy, content built for AI answers, refreshes of existing pages, technical SEO, digital PR, and original research. |
| Price | Ten Speed is in the $$$ band, the third of our four monthly cost bands. 54 of the 109 agencies we review are in the $$$ or $$$$ bands. It does not list prices, so its band is our estimate. |
| Similar agencies | Grow and Convert, Rock The Rankings, and Siege Media are also listed in our GEO agency reviews. All three are in the $$$ monthly cost band. |
GEO / AEO philosophy
Ten Speed says AI tools still draw on search results, so it runs AEO and SEO as one program tied to pipeline.
Its case studies are dated and report detailed figures, though the results are self-published.
Offering
- Runs SEO and answer engine optimization programs for B2B software companies.
- Writes and refreshes content built to be cited in AI answers.
- Adds technical SEO, digital PR, original research, and case study production.
Editorial scores
We scored the agency on eight dimensions to show a buyer where it is strong and where it is thin. Scores run from 1 to 10. The last column shows each score's difference from the median for all reviewed agencies.
| Dimension | Score | Score bar | Vs median |
|---|---|---|---|
| Technical GEO | 6 | = | |
| Lead generation | 7 | 1 | |
| Thought leadership | 7 | 1 | |
| Entity / knowledge graph | 5 | = | |
| Local / multi-location | 1 | 2 | |
| Enterprise readiness | 5 | 1 | |
| Innovation | 6 | 1 | |
| Measurement | 6 | = |
Service mix
We estimated how the agency's work splits across service types, which shows a buyer where its effort goes.
Best At
- SEO and AI answer programs for B2B software
- content tied to trials and pipeline
- refreshing existing pages for AI answers
Poor Fit When
- you need public monthly retainer prices
- your firm needs consumer marketing rather than B2B growth
- you need a large team across many channels
Clients
| Name | Status |
|---|---|
| Bitly | Named in case study |
| Visible | Named in case study |
| Workvivo | Named client |
| Teamwork.com | Named client |
- Named client
- Named in case study
Innovation
Ten Speed refreshes existing pages for AI answers and treats AEO as its core service.
Pricing
Ten Speed does not list prices and quotes after a call. We estimate its retainers at about $10,000 a month, in the $$$ band.
Review Excerpts
“Ten Speed is an amazing partner. They develop strategies focused on your ICP and back it up with high-quality content and execution. We have accelerated YoY growth with plenty of room to keep growing.”
“Since we started with Ten Speed, we've seen a nice-looking chart up and to the right for trials. Before that, it was super lumpy.”
“It's pretty easy to predict now how many trials we'll get from our organic traffic.”
Pricing vs Performance Spectrum
Practice timeline
2020
Agency launched
Nate Turner and Kevin King launch Ten Speed; Visible signs in May.
2025
Concept3D case
Ten Speed publishes its Concept3D case study in June.
Swipe left or right to see the full timeline.
Agency Leadership
| Name | Title | Background |
|---|---|---|
 Nate Turner | Cofounder and CEO | Was Sprout Social's first marketer for more than eight years before cofounding Ten Speed in 2020. |
| Kevin King | Cofounder and chief strategy officer | Led SEO at Sprout Social from 2014 and later ran marketing at ReviewTrackers. |
Evidence
| Type | Description | Source |
|---|---|---|
| Figures reported by the agency | Visible, Bitly, and other dated case figures on the agency's site; no independent study. | Ten Speed Visible case study |
| Method and product | No proprietary tracking tool listed. | Ten Speed homepage |