Mostafa ElBermawy is Founder and CEO of NoGood, the New York growth-marketing agency he started in 2017, and Founder and CEO of Goodie AI, an AI-search visibility platform built around answer-engine and generative-engine optimization. A growth engineer by training, he advises startups and Fortune 500 brands and teaches AI-search courses through Reforge and Maven.
Founding NoGood in New York
ElBermawy founded NoGood in 2017 as a New York growth agency that staffs senior squads across paid, organic, creative, analytics, and later AEO work for SaaS, fintech, healthcare, B2B, and consumer brands. Public bios list prior growth work and advising for companies including Microsoft, ByteDance, P&G, American Express, TikTok, J&J, Citi, and Intuit.
His personal site describes both roles: he runs Goodie AI as an AI search optimization platform and NoGood as a premier growth agency based in NYC. Gayana Sarkisova sits in NoGood's senior delivery layer as Director of Growth.
Founding Goodie AI
In 2024 ElBermawy founded Goodie AI to help brands monitor and improve how they appear across ChatGPT, Gemini, Perplexity, and related LLM surfaces. SXSW London and speaker materials describe Goodie as an AEO platform that tracks brand presence, competitor analysis, and content recommendations for AI search.
He also publicly claims early coinage of Answer Engine Optimization. That claim sits inside contested category history, because other practitioners including Jason Barnard have documented AEO language and methodology from 2017 to 2018.
Media Commentary and Courses
ElBermawy contributes commentary to outlets such as Wired, Bloomberg, Sky News, BBC, France24, and CNBC, and speaks at SXSW, Cannes Lions, Inbound, and SaaStr. Through Reforge and Maven he teaches courses on AI search and building AI-native teams, which pairs the Goodie product narrative with practitioner education.
Medium essays under his name track the same arc from earlier web and social commentary into 2026 enterprise GEO tool roundups.