Emily Campbell Snidal is Vice President, Growth at Siege Media, the content-marketing and SEO agency founded by Ross Hudgens. She came up through public relations and digital strategy, led the agency's content marketing department as a vice president, and now runs client relationships and growth.
Public Relations in Austin
Campbell Snidal was born and raised in Texas and earned a business degree with a marketing focus at the University of Texas at Austin. She started her career at a communications firm in Austin, Texas, then joined a digital marketing consulting firm, where she created content and digital strategies for clients in the financial and energy industries, according to her Siege Media bio.
Content Marketing at Siege Media
At Siege she rose to VP of Content Marketing, the title she held when she joined Hudgens on the agency's Content and Conversation podcast in 2024 to talk about content strategy during election season: planning calendars around a crowded news cycle, refreshing existing pages, and keeping brand content politically neutral.
In another conversation with Hudgens she laid out what Siege calls product-led digital PR. A brand gathers first-party data through surveys, publishes the findings as trend reports that earn press coverage and links, then reuses the same data in blog posts and sales pages. She wrote on LinkedIn that one Siege case study saw an 83% performance lift from the approach.
Moving to Growth at Siege Media
As Vice President, Growth, she focuses on client relationships. Her Siege bio says she most enjoys building relationships with clients and finding ways to add value to their businesses through content and SEO.
She lives in Austin, where she bakes cookies, takes hot yoga classes, and runs with her coonhound, Katy.