Darcy Hoffmann is executive vice president of marketing strategy and innovation at Amsive, the data-led performance marketing agency led by CEO Michael Coppola, where she heads the strategy and relationship management teams. Based in Cincinnati, Ohio, she has more than 20 years of agency and client-side experience in healthcare, financial services, retail, consumer packaged goods, technology, and education, much of it in direct and database marketing.
Direct Marketing at Harte-Hanks
Hoffmann held several vice president roles at Harte-Hanks, the direct marketing services company. In a LinkedIn recommendation, former colleague Frank Noyes wrote that she helped define and build its customer lifecycle marketing programs for acquisition, onboarding, cross-sell, and retention, and that she created multichannel offerings and loyalty capabilities for the practice.
She also worked on the client side at Merrill Corporation and served as vice president of customer success at ThinkVine, a Cincinnati marketing-planning software company that Ignite Technologies acquired in 2016. As a senior strategy director at Merkle, she wrote on LinkedIn in April 2016 that Regions and Merkle would present at the Marketing to Millennials for Financial Services Summit.
Making the Case for Triggered Direct Mail
At Amsive her public work centers on direct mail sent in response to customer signals instead of on a fixed calendar. In April 2026 she joined colleagues for the webinar From Batch to Trigger, which covered hand-raisers, behavioral shifts, and predictive indicators as triggers for mail. In October 2026 she presented "Triggered Direct Mail: 5 Customer Intent Signals You Can't Ignore" at DELIVERED, a virtual conference hosted by GURU Media Hub.
She also writes about healthcare marketing. A March 2026 LinkedIn article opened with her view that the field's lessons travel: "A lot of people see 'healthcare marketing' and assume the lessons don't apply to their industry. I'd argue the opposite."