Jordan Koene is CEO and co-founder of Previsible, the San Francisco SEO and GEO agency he started in 2020 with Tyson Stockton and David Bell. He previously served as CEO of Searchmetrics, and he co-hosts the Voices of Search podcast, which the agency says has passed 1.5 million downloads.
From Searchmetrics to Previsible
Previsible's about page says Koene and Tyson Stockton worked together at Searchmetrics, where Koene served as CEO, before launching their own agency in April 2020 with David Bell. In the page's own words, the three had "no office, one shared Google Drive." The agency now lists about 70 people across 10 countries, with offices in San Francisco and Santiago, Chile.
A Search Take on Discovery
His leadership profile gives a view of GEO that is more philosophical than tactical: "Discovery is core to humanity, it's how we learn, grow, and find meaning. The future of SEO/GEO is less about manipulating technology and more about creating meaningful connections between humans and information." His stated working philosophy is "focus on execution, clarity, and building lasting relationships."
He lists English and Spanish as his working languages.
Podcasts, Acquisitions, and Partners
Voices of Search began in June 2018, two years before the agency, and Previsible says it ranks in the top two percent of podcasts worldwide. Under Koene the firm launched a partner program in August 2024 that supplies senior SEO and GEO delivery to larger agencies, then acquired Internet Marketing Ninjas in May 2025 and Improove US in November 2025.