Garrett Sussman is Director of Marketing at iPullRank, the technical SEO and relevance-engineering agency founded by Mike King. He is one of the firm's most frequent public voices on AI search, query fan-out, and how marketers should measure visibility when answers replace classic blue links.
Grade.us and Traject
Before iPullRank, Sussman built marketing and content careers around local SEO and SaaS brands, including content leadership at Grade.us and later head-of-marketing work after Traject acquired that stack. Earlier public bios also place him in marketing roles at 99designs. He studied at Vassar College.
Marketing iPullRank's Relevance Engineering
At iPullRank he owns much of the firm's positioning around Relevance Engineering, the framework King popularized for AI search. On a Megashift episode he described the shop as founder-led around King's ten-plus years of thought leadership, spanning SEO, content strategy, and audience research.
He told host Rob Kleiman that conversational search changes the marketer's job: when people ask questions in natural language, "you can't just optimize for hundreds of thousands of searches for 'running shoes' anymore." He also appears regularly on EDGE of the Web and Voices of Search discussing AI Overviews and measurement.
Experiments on AI Mode
Alongside Kami Hess and other iPullRank operators, Sussman publishes LinkedIn experiments on personalized AI Mode answers, newsletter influence on brand mentions, and why precision matters more than a single visibility score when tools disagree. He often points teams back to the firm's AI Search Manual tiers: input metrics, channel metrics, and performance metrics.
His public job, in his own words on Digital E-A-T's profile, is to engage the SEO community, amplify iPullRank's services, and promote colleagues' initiatives while still taking some client-side work.