Utilities
Customers and businesses now ask AI platforms about rates, outages, programs, and providers, and utilities compete to be the source those answers cite. Our independent analysts studied the agencies that have had the most success at utilities GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency makes rate, program, and service content accurate and citable in AI answers, and how it handles regulated claims. |
|---|---|
| Proof that matters | Ask for utility, energy, or water clients and a dated result in program signups or AI citations. |
| Common mismatch | A local lead-generation shop, or a firm with no regulated content experience. |
| Typical engagement | Expect a retainer that covers program, service, and help content, with regulatory review. |
Recommended Utilities GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | Accenture Song | Utilities that want AI search work inside an enterprise marketing program | Accenture Song runs an utilities practice and offers marketing and AI search work inside enterprise transformation programs. | Verified case studies include Duke Energy and EDF. Key editorial scores were technical GEO (5/10), enterprise readiness (9/10), and measurement (5/10). |
| 2 | Directive | Utilities that want performance marketing tied to pipeline | Directive runs an energy and utilities practice and offers SEO and paid programs measured against pipeline. | No utilities clients or case studies recorded in this edition. Key editorial scores were technical GEO (6/10), enterprise readiness (8/10), and measurement (7/10). |
| 3 | DEPT | Utilities that want a global digital agency with SEO and AI search in house | DEPT runs an energy and utilities practice and offers SEO and AI search work inside a global digital agency. | No utilities clients or case studies recorded in this edition. Key editorial scores were technical GEO (6/10), enterprise readiness (8/10), and measurement (5/10). |
| 4 | Weber Shandwick | Utilities that want earned media that shapes what AI repeats | Weber Shandwick runs an energy practice and offers earned media and AI reputation programs. | No utilities clients or case studies recorded in this edition. Key editorial scores were technical GEO (3/10), enterprise readiness (8/10), and measurement (4/10). |
Utilities GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| Accenture Song | Quotes are custom. |
| Directive | Quotes are custom. |
| DEPT | Quotes are custom. |
| Weber Shandwick | Quotes are custom. |
How We Ranked These Agencies
- We started with the 4 GEO agencies in our directory that have a serious utilities practice.
- To qualify, a firm had to sell GEO and show utilities on its own site: a utilities service page, work for a utilities client, or utilities listed among the industries it serves.
- Each firm received a fit score out of 100. Utilities depth is worth 20 points, utilities proof 20, GEO depth 25, and three GEO and AEO editorial scores from our agency reviews 35: technical GEO (14), enterprise readiness (12), and measurement (9).
- Utilities proof ranks utilities case studies that name the client first, then utilities case studies without client names, then utilities clients shown by logo, name, or testimonial, then a utilities service page alone.
- All four qualifying firms are listed. Ties went to the firm with the higher average across all eight editorial scores.
| Rank | Agency | Utilities depth | Utilities proof | GEO depth | Technical | Enterprise | Measurement | Fit score | Why this rank |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Accenture Song | Utilities page (15) | Named utilities case studies (20) | General GEO service (10) | 5/10 | 9/10 | 5/10 | 67.3 | Top enterprise readiness score, an utilities page, and an utilities case study that names the client; AI search work sits in a general service line. |
| 2 | Directive | Utilities page (15) | Utilities page only (5) | General GEO service (10) | 6/10 | 8/10 | 7/10 | 54.3 | Top measurement score and an energy and utilities page, with no utilities clients shown; AI search work sits in a general service line. |
| 3 | DEPT | Utilities page (15) | Utilities page only (5) | General GEO service (10) | 6/10 | 8/10 | 5/10 | 52.5 | An energy and utilities page, with no utilities clients shown; AI search work sits in a general service line. |
| 4 | Weber Shandwick | Utilities page (15) | Utilities page only (5) | General GEO service (10) | 3/10 | 8/10 | 4/10 | 47.4 | An energy page, with no utilities clients shown; AI search work sits in a general service line. |