Supply Chain
Software and operators adjacent to industrial buying committees.
Supply-chain GEO looks like B2B SaaS plus industrial complexity. Graphite and iPullRank cover those ends.
What to look for
| Buying criteria | Software use-case pages versus operator-domain architecture. Confirm which buyer you are. |
|---|---|
| Proof that matters | Named supply-chain software or large industrial-domain work that matches that split. |
| Common mismatch | A local freight-broker GBP program when the product is a control-tower SaaS, or the reverse. |
| Typical engagement | SaaS: comparison and use-case retainers. Operators: technical/IA waves on a large domain. |
Agencies
Graphite for supply-chain software whose buyers live on use-case pages. iPullRank when the domain is large and the retrieval problem is architectural. TripleDart when the vendor needs citation ops and freshness.
Absence from this table is not a warning to avoid a firm. Other agencies in the directory may still be a fit; they are reviewed on their own pages.
| Agency | Best for | Why this fit | Notes |
|---|---|---|---|
| Graphite | Supply-chain software on comparison and use-case pages | Research-driven AEO for software companies whose buyers live in use-case and comparison pages. | SEO plus AEO. Product-led tech brands. |
| iPullRank | Large supply-chain domains | Technical GEO when the domain is large and the retrieval problem is architectural. | Enterprise technical. High minimums. |
| TripleDart | Supply-chain software that needs citation ops and freshness | TripleDart’s B2B SaaS GEO operations (attribution, freshness) fit vendors whose problem is a citation program, not a 2,000-page IA rebuild. | Distributed SaaS growth retain. Diligence self-reported metrics. |
| Agency | Lead gen | Technical | Thought leadership |
|---|---|---|---|
| Graphite | 6 | 7 | 7 |
| iPullRank | 4 | 10 | 6 |
| TripleDart | 6 | 5 | 5 |