Rebecca Fairbanks is vice president of marketing services at Coalition Technologies, the Los Angeles, California, digital marketing agency founded by Joel Gross and Jordan Brannon. She has spent her Coalition career on the marketing side of the house, first as director of marketing and since August 2023 as VP, with a background in SEO, branding, link building, social media, and public relations.
Training in Integrated Marketing
Fairbanks studied integrated marketing communications at Roosevelt University in Chicago, Illinois, from 2009 to 2011, covering marketing, advertising, public relations, and promotions, according to her LinkedIn profile. Before her leadership titles at Coalition she worked in digital marketing and PR freelancing, and her public profile lists specialties that include writing, search engine optimization, branding, link building, and social media.
Leading Marketing Services at Coalition
She joined Coalition Technologies as director of marketing in 2017 and was promoted to vice president of marketing services in August 2023, according to her LinkedIn timeline. Coalition's about page lists her on the leadership roster beside Gross, Brannon, and Carl Clark, among others.
In March 2024 she shared that Coalition had been named a finalist for the 2024 Yotpo Partner Awards, which recognize ecommerce partners. The agency's public materials describe her seat as overseeing marketing services for a firm that mixes SEO, paid media, web work, and generative engine optimization for ecommerce and lead-generation clients.