Jordan Brannon is Co-Founder and President of Coalition Technologies, the Los Angeles digital-marketing agency he built with his brother Joel Gross after joining the firm in its early Venice Beach years. A University of Washington graduate based in the Seattle area, he leads strategy and public speaking for an ecommerce-focused shop that grew into a 250-person remote team.
Joining Joel Gross at Coalition
Coalition's about page says Joel Gross launched the agency alone from a Venice Beach apartment in September 2009, hired early remote specialists in 2010, and that Brannon joined him the next year. Brannon's LinkedIn timeline places him as Digital Strategist in Venice Beach in 2010, then Senior Digital Strategist and Director of Digital Strategy before he became president.
In a Growave podcast conversation, Brannon said he and Joel had cut their teeth in the early 2000s launching and running ecommerce stores, then thought they would leave the work behind before returning to found Coalition in 2009 because they could not get ecommerce and digital marketing out of their blood.
Hosting Cyber Salve
As president, Brannon leads strategy and public speaking while Gross serves as CEO. Coalition materials credit him with hosting Cyber Salve, the agency's digital marketing podcast, contributing through the Forbes Business Council, and speaking at events tied to Shopify, Commerce, Yotpo, and other ecommerce platforms.
SmartBrief's author page describes a University of Washington graduate in the Seattle area who helped grow a bootstrapped team of more than 250 people supporting clients that generate over $200 million in annual ecommerce revenue through SEO, PPC, and email. He describes Coalition's culture as aligning agency and client KPIs so specialists, the firm, and the merchant win together.
Working with His Brother
In a LinkedIn post about the Coalition origin story, Brannon said working with Joel for more than a decade forced a different kind of respect than family life alone provides, even when the brothers still disagree. He has also written and spoken on generative engine optimization and AI-driven search for ecommerce brands.
Forbes Business Council materials describe him as advancing GEO and AI-powered SEO for DTC and B2B merchants on platforms such as Shopify, BigCommerce, and WordPress.