Law Firms
Today, clients find law firms through AI platforms, so AI reputation must be strong. Our independent analysts studied the agencies that have had the most success at law firm GEO and AEO, presented below.
What to look for
| Buying criteria | Ask how the agency gets a firm recommended by practice area and city, and how it keeps attorney profiles, reviews, and results consistent across the web. |
|---|---|
| Proof that matters | Ask for law firm clients and a dated result in signed cases, consultation requests, or AI citations for practice-area terms. |
| Common mismatch | A lead-resale network that sells the same cases to competing firms, or a content shop that writes legal pages without attorney review. |
| Typical engagement | Expect a monthly retainer covering practice-area pages, attorney bios, listings, and reviews, with intake tracking by source. |
Recommended Law Firm GEO & AEO Agencies
| # | Agency | Best for | Why a fit | Evidence |
|---|---|---|---|---|
| 1 | First Page Sage | Midsize and growing law firms that need signed cases | Law firms are a core First Page Sage GEO vertical with a dedicated practice page. The firm fits practices that need qualified consultation requests from AI answers in their practice areas. | Verified case studies include Dominguez Law Firm. Clients include Mintz, Berger Montague, Eisner Gorin, and Finz & Finz. An agency-published SEO and GEO case study also covers a personal injury law firm without the client's name. Key editorial scores were lead generation (10/10), local and multi-location (8/10), and thought leadership (9/10). |
| 2 | Focus Digital | Solo and small firms on owner-led budgets | Focus Digital runs a legal marketing page and works with small firms on local SEO, listings, and AI visibility audits. | Agency-published case studies cover a DUI defense firm, an intellectual property firm, and a personal injury firm without client names. Key editorial scores were lead generation (8/10), local and multi-location (8/10), and thought leadership (5/10). |
| 3 | Coalition Technologies | Small and midsize firms that want SEO and web design together | Coalition Technologies runs a law firm marketing page and combines SEO, web development, and AI search work. | Verified case studies include Michael C. MacNeil Law, on WordPress and local SEO. Key editorial scores were lead generation (5/10), local and multi-location (4/10), and thought leadership (3/10). |
| 4 | OuterBox | Firms that want a site rebuild and lead generation from one shop | OuterBox runs law firm marketing and SEO pages covering local search, AI search, and paid media. | Verified case studies include Keystone Law Firm, on web design and SEO that raised organic leads. Key editorial scores were lead generation (5/10), local and multi-location (4/10), and thought leadership (3/10). |
| 5 | Driven Metrics | Firms that want intake tracked from AI search to signed case | Driven Metrics lists law firms among its industries and ties local SEO and AI visibility to call and lead attribution. | Its industries page lists law firms. No law firm case studies recorded in this edition. Key editorial scores were lead generation (9/10), local and multi-location (9/10), and thought leadership (6/10). |
| 6 | WebFX | Multi-office firms that want SEO and paid search together | WebFX runs a legal marketing practice page and sells SEO, paid search, and AI visibility work in one program for multi-office firms. | No law firm clients or case studies recorded in this edition. Key editorial scores were lead generation (7/10), local and multi-location (7/10), and thought leadership (4/10). |
| 7 | Ignite Visibility | Multi-office firms that want paid and organic search from one firm | Ignite Visibility runs a law firm SEO page that pairs local and organic search with AI search optimization and attribution reporting. | No law firm clients or case studies recorded in this edition. Key editorial scores were lead generation (6/10), local and multi-location (6/10), and thought leadership (4/10). |
Law Firm GEO Agency Pricing
Figures below are each firm's published or firm-reported pricing, or third-party listings.
| Agency | Pricing |
|---|---|
| First Page Sage | Retainers run $6,000–$12,000/month, per the firm. |
| Focus Digital | $3,000–$7,000/month for small-business campaigns, per its SEO cost guide. |
| Coalition Technologies | $1,500–$3,100/month average SEO campaign prices by business type, per its SEO pricing page. |
| OuterBox | $2,000–$7,000+/month for its SEO packages, per its SEO packages page. |
| Driven Metrics | Quotes are custom. |
| WebFX | $3,000+/month for SEO services, per its pricing page. |
| Ignite Visibility | $2,000–$10,000+/month for custom SEO programs, per its SEO services page. |
How We Ranked These Agencies
- We started with the 15 GEO agencies in our directory that have a serious practice serving law firms.
- To qualify, a firm had to sell GEO and show law firms on its own site: a law firm service page, work for a law firm client, or law firms listed among the industries it serves.
- Each firm received a fit score out of 100. Law firm depth is worth 20 points, law firm proof 20, GEO depth 25, and three GEO and AEO editorial scores from our agency reviews 35: lead generation (14), local and multi-location (12), and thought leadership (9).
- Law firm proof ranks law firm case studies that name the client first, then law firm case studies without client names, then law firm clients shown by logo, name, or testimonial, then a law firm service page alone.
- The seven highest fit scores are listed. Ties went to the firm with the higher average across all eight editorial scores.
| Rank | Agency | Law firm depth | Law firm proof | GEO depth | Lead gen | Local | Thought leadership | Fit score | Why this rank |
|---|---|---|---|---|---|---|---|---|---|
| 1 | First Page Sage | Law firm page (15) | Named law firm case studies (20) | GEO in every program (20) | 10/10 | 8/10 | 9/10 | 86.7 | Top lead generation and thought leadership scores, a law firm practice page, and a verified law firm case study. |
| 2 | Focus Digital | Law firm page (15) | Unnamed law firm case studies (14) | GEO in every program (20) | 8/10 | 8/10 | 5/10 | 74.3 | A legal page, GEO in every program, and three law firm case studies without client names. |
| 3 | Coalition Technologies | Law firm page (15) | Named law firm case studies (20) | GEO on its law firm page (15) | 5/10 | 4/10 | 3/10 | 64.5 | A law firm page with AI search on it and a law firm case study that names the client; placed ahead of OuterBox on the tiebreak. |
| 4 | OuterBox | Law firm page (15) | Named law firm case studies (20) | GEO on its law firm page (15) | 5/10 | 4/10 | 3/10 | 64.5 | A law firm page with AI search on it and a law firm case study that names the client. |
| 5 | Driven Metrics | Law firm listed among industries (6) | None recorded (0) | GEO as lead discipline (25) | 9/10 | 9/10 | 6/10 | 59.8 | Top local score and GEO as its lead discipline; law firms appear on its industries list with no law firm clients shown. |
| 6 | WebFX | Law firm page (15) | Law firm page only (5) | GEO on its law firm page (15) | 7/10 | 7/10 | 4/10 | 56.8 | A law firm page with AI search on it, with no law firm clients shown. |
| 7 | Ignite Visibility | Law firm page (15) | Law firm page only (5) | GEO on its law firm page (15) | 6/10 | 6/10 | 4/10 | 54.2 | A law firm SEO page with AI search on it, with no law firm clients shown. |