Emily Connor is founder and CEO of Driven Metrics, the Chicago SEO, GEO, and content practice she built for small and midsize businesses that need reporting they can act on. A former competitive athlete, she runs an independent boutique that says it was trained directly by the founder of First Page Sage.
Founding Driven Metrics in Chicago
Connor founded Driven Metrics in Chicago as a specialized SEO agency for small and medium-sized businesses that want lead-generating systems rather than vanity traffic. The about page frames her origin story as a former competitive athlete and entrepreneur who wanted hyper-focused strategy and measurable impact in SEO.
The firm sells weekly syncs, conversion tracking, and reporting packs, and its site describes a small, growing team that treats clients as long-term partners.
Training from First Page Sage
Driven Metrics publicly says it was trained directly by the founder of First Page Sage and blends enterprise-grade technical SEO with thought-leadership content aligned to voice, audience, and funnel.
GEO and Agentic Search for SMBs
Driven Metrics markets generative engine optimization and agentic search optimization beside classic SEO, with public pages for GEO and agentic search aimed at SMB buyers who already feel ChatGPT, Perplexity, and Gemini changing discovery.
Case claims on the about page include large organic traffic lifts for a SaaS client, content ROI for a B2B services firm, and local top-three keyword counts for a home-services brand.