Ana Pantić is Co-Founder and COO of Omnius, the London-facing B2B agency that works only with SaaS and fintech on SEO and generative engine optimization. She oversees operations and growth processes while co-founder Matija Golubović leads as CEO, and the pair publicly frame Serbia-based technical teams as strategic partners for UK companies.
Co-founding Omnius
Pantić co-founded Omnius and serves as its COO. Public materials describe a firm that limits client count for deep integration, pairs classic SEO with GEO, and ships Atomic AGI as an internal platform for tracking brand visibility inside AI answers.
In a Cord Magazine interview with Golubović, she explains why SaaS and fintech visibility now includes ChatGPT, Perplexity, Claude, and Gemini responses rather than rankings alone, and why Omnius began developing GEO more than a year before it became a mainstream agency offering.
UK Clients and Serbian Teams
The same interview contrasts UK clients who expect precise analytics and measurable ROI with Western Balkan teams that adopt AI tooling quickly. Pantić's public line is that Omnius brings UK market standards together with Serbian technical expertise, and that British companies increasingly treat Serbia as a strategic partner rather than a low-cost outsourcing destination.
GEO and Atomic AGI
Omnius positions GEO around technical optimization, data structuring, and authoritative content that models can interpret and cite. Atomic AGI is the internal measurement layer for how large language models represent clients as traditional and AI search converge.
Pantić and Golubović emphasize long-term strategy over short-term tactics, including a published example of growing an AI SaaS client's organic visits from zero to 2.7 million in thirteen months through consistency rather than shortcuts.
Skills for Growth Teams
Asked which skills matter next, Pantić points to hybrid literacy: data skills across classic and AI-search datasets, technical understanding of how models process information, orchestration of AI agents for scale, and human judgment for strategy and relationships.