
Crystal O'Neill is President of Seer Interactive, the Philadelphia-rooted B Corp digital marketing agency where she has worked since 2007. She rose through SEO account management and paid-media leadership before becoming President in late 2013, and she remains the operating partner who guides growth, delivery, and culture beside founder Wil Reynolds.
From Early Seer Hire to President
O'Neill joined Seer Interactive in 2007 and held roles including SEO account manager and head of the PPC division before becoming President in late 2013, a move covered at the time by Technical.ly as Seer's decision to name a president beside the founder brand.
Seer's team page describes her as partnering with leadership to guide agency growth, operations, and client service. She holds a B.A. from Kutztown University and an MBA from Rowan University.
Technical.ly's contemporary coverage of the president appointment framed it as Seer professionalizing leadership while Reynolds remained the public founder voice.
Remote Work and Agency Culture
O'Neill speaks publicly about remote work and people-centric agency culture, including appearances on Running Remote and regional tech stages. That posture matches Seer's long identity as a distributed, values-led shop and certified B Corp.
Working with Wil Reynolds
Seer sells SEO, analytics, paid media, and AI-search work, with Alisa Scharf as Chief AI Officer. As President, O'Neill oversees growth, delivery, and client service while founder Wil Reynolds remains the public founder voice.