Eric Van Buskirk
Research Director
Clickstream Solutions
Eric Van Buskirk is Research Director at Clickstream Solutions. With Kevin Indig, he co-led an independent UX study of Google's AI Overviews that used think-aloud recordings to show how people read AI answers.
The AI Overviews Study
The study's think-aloud recordings captured confusion, trust moments, and scanning patterns that aggregate click data cannot show. Clickstream published the study methodology with Kevin Indig.