Kevin Indig
Growth advisor; author, Growth Memo
Growth Memo
Kevin Indig is a growth advisor and the author of Growth Memo, the weekly newsletter where many in-house teams first see practitioner data on organic growth and AI search. He previously led SEO and growth work at Shopify, Atlassian, and G2, and now advises startups while publishing methods marketers can apply without waiting for a peer-reviewed cycle.
Leading SEO at Shopify
Indig led SEO and growth at Shopify, Atlassian, and G2, then moved into advisory work with companies such as Ramp, Bounce, Nextdoor, and Snapchat on his about page. The work is finding leverage in organic channels and turning it into execution a team can staff.
Writing Growth Memo
Once a week Indig sends Growth Memo with organic growth strategies, case studies, and original research to tens of thousands of subscribers.
He also speaks at conferences on search, AI, and the future of organic growth, pairing operator lessons with frameworks teams can reuse. He has produced benchmarks with partners such as AirOps.
AI Overviews Study with Van Buskirk
Indig co-led, with Eric Van Buskirk, an early independent UX study of Google's AI Overviews that used think-aloud recordings to watch how people read generated answers. Growth Memo published his write-up of the study.
The recordings captured confusion, trust, and scanning patterns inside the new module that click logs cannot show.