Jesse Seilhan is SVP of Operations at Directive, the B2B performance agency that runs GEO inside DiscoverabilityOS so AI-search work shares a scoreboard with paid and RevOps. He joined Directive in 2017 and rose through client-service roles while helping define how the firm services accounts and trains staff.
From Journalism to Directive
Seilhan studied journalism at California State University, Chico, and early in his career reviewed, photographed, and interviewed recording artists. In 2014 he moved into digital marketing, running SEO and PPC projects for a boutique agency in Orange County before joining Directive in 2017.
Directive's team profile describes a through-line that still fits an operations lead: help the team grow, help clients succeed, and be home in time for dinner.
Rising to SVP of Operations
Public career notes list earlier Directive titles including PPC Specialist, Account Strategist, Director of Client Services, Managing Director, and VP of Client Strategy before SVP of Operations.
Lessons for Directive's Institute
Since 2017 Seilhan has helped Directive expand and define how it services digital-agency accounts, including recording more than 40 lessons for Institute, Directive's learning management system.
Directive positions GEO so AI-search work shares a scoreboard with paid media and revenue operations.